Real Growth: For Real Estate Agents

How 86% of His Business Comes From Past Clients w Darrel Paterson

44 min · 14. kesä 2026
jakson How 86% of His Business Comes From Past Clients w Darrel Paterson kansikuva

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86% of his business comes from people he's already sold to - here's the exact system behind it! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w Darrel Paterson) * Why Darrel spends 80% of his marketing budget on past clients * The settlement gift box that 84% of clients choose to pay forward * The open home question that turns a browser into an appraisal * The one daily question that built his consistency * How he answers "how's the market?" with real numbers Chapters 01:16 Why "prospecting" is the wrong word 03:40 The conversation that builds a database 05:13 You're a professional trust builder 06:39 Build a database that's fit, not fat 08:54 How Darrel stays consistent through the no's 09:44 The only way you make money in real estate 10:20 "What am I doing today to get an appraisal?" 11:55 Busy vs productively busy 12:35 Work today, get paid in three months 14:54 The army background behind the systems 15:41 Becoming an attraction agent 17:25 Staying in control of the conversation 20:57 Flipping the marketing model: 80% on past clients 22:48 The gift sequence, week one to year eight 28:53 How the electronic voucher system works 30:51 Why agents hear a good idea and never act 32:47 Be present: the fire you don't notice 36:51 Know your numbers or don't call yourself an expert 41:36 MEDS: the daily routine that fills your cup 43:10 The one thing: nurture your database

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11 jaksot

jakson The Irresistible Listing Package That Vendors Can't Say No To w Brendan Bartic kansikuva

The Irresistible Listing Package That Vendors Can't Say No To w Brendan Bartic

Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] Why you need the Level Up Listing Toolkit: Most agents are sitting on future listings without realising it. Buyer enquiries aren't just "buyers" - a portion of them are local homeowners who will likely sell within the next 12 months. This toolkit shows you how to spot them, and nurture them so you can build your pipeline & win more listings What you get: → A simple way to identify hidden homeowners inside your buyer enquiry data → The nurture plan to stay "top of mind" without sounding salesy → A clear conversion path from enquiry → conversation → appraisal → listing Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Why you need the Marketing Roadmap call: Because "doing more" isn't the problem - doing the right activities in the right order is. The 'Marketing Roadmap' will give you a clear, customised plan, so you know exactly what to do to create more appraisals, win more listings & grow your business. Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w Brendan Bartic) → Why 7% of agents control 98% of the listings and how to join them → Why you're not the product (and what you're actually selling) → The four components of a listing package vendors can't refuse → The bonuses and guarantees top agents use to charge more → The listing landing page that generates leads while you sleep → The golden letter method and the honest way to run it → How to run a client appreciation event a sponsor pays for → Using AI so the "smartest brain on earth" sets the vendor's price Chapters: 01:44 The lie agents are told about listings 02:44 You're not the product - your services are 05:21 Why 7% of agents do 98% of the listings 06:00 Buyer's work vs listing work: the $1,400 hour 07:41 The irresistible listing package 10:11 The four components of a winning package 12:15 Bonuses and guarantees that let you charge more 15:49 The listing landing page (not a website) 16:59 The two things every landing page needs 20:16 Niche landing pages for niche vendors 22:10 Value, value, value: the dating analogy 25:52 The golden letter method 28:08 The listing appointment conversion 30:22 Golden letter metrics: 100 letters, 1 listing 32:50 The honest way to run the golden letter 35:40 Using property data to target sellers 38:29 The learning gap between top and average agents 41:23 Client appreciation events on a budget 45:06 Getting a sponsor to pay for your event 52:20 How to actually use AI as an agent 54:44 Using AI to set the vendor's price 57:40 Specialise or get replaced 59:51 The one thing: focus on your offer

6. heinä 20261 h 2 min
jakson How 86% of His Business Comes From Past Clients w Darrel Paterson kansikuva

How 86% of His Business Comes From Past Clients w Darrel Paterson

86% of his business comes from people he's already sold to - here's the exact system behind it! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w Darrel Paterson) * Why Darrel spends 80% of his marketing budget on past clients * The settlement gift box that 84% of clients choose to pay forward * The open home question that turns a browser into an appraisal * The one daily question that built his consistency * How he answers "how's the market?" with real numbers Chapters 01:16 Why "prospecting" is the wrong word 03:40 The conversation that builds a database 05:13 You're a professional trust builder 06:39 Build a database that's fit, not fat 08:54 How Darrel stays consistent through the no's 09:44 The only way you make money in real estate 10:20 "What am I doing today to get an appraisal?" 11:55 Busy vs productively busy 12:35 Work today, get paid in three months 14:54 The army background behind the systems 15:41 Becoming an attraction agent 17:25 Staying in control of the conversation 20:57 Flipping the marketing model: 80% on past clients 22:48 The gift sequence, week one to year eight 28:53 How the electronic voucher system works 30:51 Why agents hear a good idea and never act 32:47 Be present: the fire you don't notice 36:51 Know your numbers or don't call yourself an expert 41:36 MEDS: the daily routine that fills your cup 43:10 The one thing: nurture your database

14. kesä 202644 min
jakson Why Auctions Aren't Just About Competition w David Palfreyman kansikuva

Why Auctions Aren't Just About Competition w David Palfreyman

Why most agents only understand half of what an auction achieves! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w David Palfreyman) * Why auction is price discovery, not just a competition engine * The exact buyer question that gets a real number without misleading anyone * Why your "accurate" appraisal can only ever describe the past * How one $1.9M outlier sale damaged the next campaigns nearby * The legal reason you can't guide a buyer on price Chapters 04:55 What Agents Get Wrong After The Listing 06:21 Price Discovery Not Competition 12:02 Where Would You Love To Buy It 17:47 The Fiduciary Conflict 21:39 The 1.9M Outlier 30:59 Real Estate Is A Roller Coaster

3. kesä 202639 min
jakson Why AI Will Replace 2 Out Of 3 Real Estate Agents w Colton Lindsay kansikuva

Why AI Will Replace 2 Out Of 3 Real Estate Agents w Colton Lindsay

A top 1% North American agent predicts 1.55 million agents will become 500,000 in 3 years and shares exactly how NZ agents can survive in this new AI world! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w Colton Lindsay) * Psychological and emotional state management * Building and nurturing relationships * The impact of social media on real estate business * The shift towards personal brands and technology in real estate AI in real estate * Future of real estate transactions Chapters * 00:00 Psychological and Emotional State Management * 08:25 The Impact of Social Media on Real Estate Business * 17:29 The Shift Towards Personal Brands and Technology in Real Estate * 24:11 The Impact of AI in Real Estate * 28:10 Squeezing more revenue from each transaction * 34:56 The 3 levels of AI adoption * 39:19 The 6 daily habits of top agents * 49:17 The treasure hunter's three lessons

21. touko 202647 min
jakson How to Win Listings Against Top Agents w Ray Chan, Ray White Parnell kansikuva

How to Win Listings Against Top Agents w Ray Chan, Ray White Parnell

A former classical conductor is winning listings against Auckland's top agents and he says it comes down to one thing: kill them with kindness! Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings [https://bit.ly/free-resources-and-trainings] Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download [https://bit.ly/listing-toolkit-download] Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call [https://bit.ly/marketing-roadmap-call] What You'll Learn In This Episode (w Ray Chan) * The 5-minute values pitch Ray opens every listing presentation with * The "kill them with kindness" same-day drop that converts strangers into clients * The Phase One Pack he won't deliver if a single ribbon is out of place * The two-phase listing presentation that wins more vendors * The two specific things costing agents listings right now Chapters 02:35 The Phase One Pack 11:40 Kill them with kindness 13:25 The two-phase presentation 16:40 Excellence, Integrity, Care 24:15 Briefing the photographer 33:50 Talk less. Ask more.

12. touko 202640 min