070: Christine McFarlane-Olsen — When the Business Side Feels Harder Than the Work Itself

071: Amanda Greening — Finding Your People (and Building From There)

A behind-the-scenes conversation about niche clarity, trust-building, and why so many practitioners struggle when they try to help everyone instead of deeply understanding a specific group of people. In this episode, I’m joined by Amanda Greening, a nurse life coach who helps women create more time, energy, and fulfillment in the lives they’ve worked so hard to build. Together, we explore burnout in the nursing profession, the importance of knowing your people deeply, and how real conversations create the foundation for sustainable business growth. What we explored: • Why trying to help everyone often keeps practitioners stuck • The advantage of serving a community you already understand deeply • How trust is built through conversations, not content creation • Burnout, guilt, and work-life balance in the nursing profession • Reframing sales as an act of service rather than persuasion The more clearly you understand your people, the easier it becomes to build trust, create meaningful offers, and grow a business that genuinely helps the people you're here to serve. Amanda's links: → Website: https://www.greenhavencoaching.com/ → Facebook: https://www.facebook.com/amanda.perry.564 → Social Media: @amanda24lee Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍

070: Christine McFarlane-Olsen — When the Business Side Feels Harder Than the Work Itself

A behind-the-scenes conversation about the gap between being excellent at your work and knowing how to build a business around it. In this episode, I’m joined by Christine McFarlane-Olsen, a trauma-informed coach who helps women overcome adversity, limiting beliefs, and life’s most difficult challenges. Together, we explore the realities of entrepreneurship, nervous system regulation, over-giving, and why so many practitioners mistakenly believe their business struggles reflect the quality of their work. What we explored: • Transitioning from group work into deeper one-on-one client work • Using community partnerships to build trust and find clients • Why entrepreneurship is a fast track for personal transformation • The danger of over-giving to a business that isn't giving back • Separating business-building skills from practitioner expertise Being brilliant at your craft and knowing how to build a business are two different skill sets. The sooner we separate those conversations, the easier it becomes to seek the support we actually need. Christine's links: → Facebook: https://www.facebook.com/share/1D1NY2acET/ [https://calendly.com/url?q=https%3A%2F%2Fwww.facebook.com%2Fshare%2F1D1NY2acET%2F&user_uuid=CEACXJ36NXVHMPJC&stage=1&hmac=434b2c0fea62d56ed38ecfd3b754370c0cdaddbf0794981edbd7d7d182c6571f] Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍

069: Julianna Rose — Why Not Every Practice Is Meant to Become an Empire

A behind-the-scenes conversation about trust, identity, and the pressure many practitioners feel to build businesses that don't actually fit who they are. In this episode, I’m joined by Julianna Rose, a spiritual wealth architect, bestselling author, and transformational leader who helps people reconnect with their purpose, authenticity, and deeper sense of self. Together, we explore what it means to build a business that aligns with your values instead of chasing someone else’s definition of success. What we explored: • Why trust is the foundation of sustainable business building • The pressure practitioners feel to follow one-size-fits-all business advice • Building a business model around your identity and your people • The growing desire for community in an increasingly artificial world • Why knowing yourself may be the most important business strategy of all When your business is built around who you truly are—not who you think you're supposed to be—growth becomes less about chasing and more about alignment. Julianna's links: → Website: https://www.jrosehealing.com/ → Email: julianna@jrosehealing.com → Facebook: https://www.facebook.com/Jrosehealing/ Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍

068: Bindi Ashar — The Pressure to Expand Too Soon

A behind-the-scenes conversation about the pressure solopreneurs feel to constantly do more — more platforms, more tactics, more content — and what happens when simplicity is actually the smarter path. In this episode, I’m joined by Bindi Ashar, a psychic wealth channeler and tarot reader who helps spiritual women heal their relationship with money, reconnect with abundance, and build greater financial confidence through deep inner work. What we explored: • Why Facebook community-building is outperforming other platforms for her business right now • How speaking and masterclasses became her strongest lead generation engine • The overwhelm of trying to choose between expansion opportunities too soon • Why startup-stage businesses often get stretched thin by unnecessary complexity • The power of focusing on what’s already working instead of chasing every tactic Sometimes growth doesn’t require adding more. Sometimes the smartest next move is simplifying, protecting your energy, and letting the thing that’s already creating trust keep working. Bindi’s links: → Website: https://thegoddesswaytarot.com/ → Facebook Group: https://www.facebook.com/groups/thegoddessway/ Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍

067: Dawn Durocher — When Growth Advice Doesn’t Fit Your Business

A behind-the-scenes conversation about what happens when an experienced practitioner tries to bring a deeply specialized in-person business into the online world — and realizes the rules are completely different. In this episode, I’m joined by Dawn Durocher, a functional holistic foot care technician who helps people better understand what their feet may be revealing about their overall wellness, while navigating her own transition from a long-standing service-based business into the online coaching space. What we explored: • Why transitioning from in-person service work to online business can feel like starting over • The damage generic “growth” advice can do when you’re still in startup mode • Why many practitioners are being given tactics before their actual problem is diagnosed • How real conversations create better business clarity than building in isolation • The shift from trying to reach everyone to identifying the pain point that actually gets attention The right business strategy depends on where you actually are — and many practitioners are being handed growth tactics before they’ve built the foundations that make growth possible. Clarity comes faster when you stop guessing and start building in real conversation with the people you’re here to help. Dawn’s links: → Workshop: https://www.bodyandsolewellnessspa.com/nail-tech-smokies-workshops.html#/ Sophie’s links: 👁️ Work with me: bio.site/ren.wellbeing 👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/ [https://www.instagram.com/ren.wellbeing/] 👁️ Everything else: https://www.ren-wellbeing.com/ [https://www.ren-wellbeing.com/] 🤍