519: The ICP Blueprint

521: Chiefs of Marketing

The title is Chief Marketing Officer. The CMOs who earn the most influence put Chief first. They're not in the room just to deliver a marketing update. They're there to help the executive team make sense of what matters most, navigate tough decisions, and shape where the company goes next. In this episode, Drew talks with Kathie Johnson [https://www.linkedin.com/in/kathiecjohnson] (Nintex [https://www.nintex.com/]), Lorie Coulombe [https://www.linkedin.com/in/loriecoulombe] (Equity Shift [https://equityshift.com/]), and Allyson Havener [https://www.linkedin.com/in/allyson-havener] about peer leadership inside the executive team. They explore how CMOs build trust, surface business issues, and strengthen credibility across the C-suite. In this episode: * Kathie shares why peer leadership starts when a CMO owns more than the marketing plan and helps surface gaps across the business * Lorie gets into the trust, EQ, and one-on-one relationship building that make healthy disagreement possible at the executive level * Allyson breaks down how finance fluency, customer insight, and a clear read on the sales cycle build stronger executive credibility Plus: * How peer leadership starts with the issues a CMO is willing to surface * Why connecting dots across functions comes with the job * How strong CMOs bring customer context into business decisions For CMOs ready to lead as true executive peers, this episode shows how to earn trust, surface what matters, and lead first as a business leader. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ [https://renegademarketing.com/podcast/] To learn more about CMO Huddles, visit https://cmohuddles.com/ [https://cmohuddles.com/]

520: AI Beyond the Sandbox

AI experimentation created momentum. But for CMOs, it's time to move out of the sandbox and into repeatable systems. In this Drew-on-Drew episode, the conversation shifts from AI experimentation to operational discipline. Drawing on recent conversations inside CMO Huddles and insights from the Imaginarium Summit, Drew explores what it takes to turn scattered AI experiments into a scalable operating model. Along the way, Drew tackles some of the biggest questions facing marketing leaders right now: * When should you buy versus build? * How do you manage agent risk and governance? * What should CMOs actually measure? * Why might sales enablement become AI's most practical win? * What does "team readiness" really look like? You'll also hear why Drew believes AI is "a mirror, not a crystal ball," exposing weak processes, disconnected data, and organizational gaps faster than ever before. If you're a B2B CMO trying to turn experimentation into a scalable operating model, this episode is a smart place to start. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ [https://renegademarketing.com/podcast/] To learn more about CMO Huddles, visit https://cmohuddles.com/ [https://cmohuddles.com/]

519: The ICP Blueprint

If your ICP (Ideal Customer Profile) is still built on broad categories, instinct, and a little wishful thinking, it may be more aspirational than operational. An ICP like that leaves too much room for interpretation. Marketing, sales, and ops start working from different definitions of the right account, and the business keeps chasing customers that look right on paper but don't behave like winners. In this episode, Drew talks with Drake Lenhan [https://www.linkedin.com/in/drakelenhan/], Sitecore's [https://www.sitecore.com/] Sr. Director, Global Market Intelligence & Portfolio Strategy, about what it takes to turn ICP into a source of focus that the whole business can work from. Drake walks through the progression from validating where you actually win to building a scoring model, securing cross-functional buy-in, and creating a system that stays steady as the market shifts. What You'll Learn: * How to spot gaps between assumed fit and actual fit * How to turn raw account traits into a practical ranking system * Why use case fit matters as much as segment fit * How to keep ICP from going stale after launch If you're a B2B CMO ready to revisit your ICP with win data, sharper focus, and stronger cross-functional alignment, this episode gives you the blueprint. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ [https://renegademarketing.com/podcast/] To learn more about CMO Huddles, visit https://cmohuddles.com/ [https://cmohuddles.com/]

518: The True AI-Driven Leader

The AI conversation gets tactical fast. Tools. Prompts. Speed. Output. Helpful, yes. But that barely scratches the surface. Geoff Woods [https://www.linkedin.com/in/geoff-woods-8534774/] is looking past the tool and straight at the leader holding it. In the right hands, AI becomes a force multiplier for strategic thinking, stronger decision-making, and a completely different idea of what's possible at the top. In this episode, Drew sits down with Geoff, the author of The AI-Driven Leader [https://aileadership.com/book] to talk about what it actually means to own this moment as a leader. The best ones are using AI to think bigger, move their organizations faster, and build in ways that simply weren't possible before. Three Leadership Mistakes with AI: 1. Treating AI like an IT job 2. Using AI on low-value work 3. Treating AI like an answer machine What You'll Learn: * How Geoff's CRIT Framework turns AI into a stronger thought partner * Why AI's first answer should be treated as a draft * How to find the AI use cases that matter most * What it takes to make AI a standard in the company If you're a B2B CMO looking to become a more effective AI-driven leader, this episode is worth your time! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ [https://renegademarketing.com/podcast/] To learn more about CMO Huddles, visit https://cmohuddles.com/ [https://cmohuddles.com/]

517: The New CMO Superpower: System Design

We've spent a long time glorifying the "hero leader." The sharpest thinker. The one with all the answers. The person everyone turns to when it's time to make the call. But constant change is pushing a different kind of leader to the forefront. The system designer. A leader who puts more energy into workflows, decision paths, and team rhythm so fewer hard calls boomerang back to them. In this episode, Drew talks with Dan Lowden [https://www.linkedin.com/in/danlowden] (Blackbird.AI [http://blackbird.ai/]), Katrina Klier [https://www.linkedin.com/in/katrinaklier] (Sage Strategy Group [https://sagestrategygroup.com/]), and Chris Pieper [https://www.linkedin.com/in/chris-pieper-75334032] (ADP [https://www.adp.com/]) about why this new model of leadership matters now. With AI reshaping marketing and the pace only getting faster, teams need more than a smart CMO in the middle of everything. They need a way of operating that can keep up. In this episode: * Dan shares how his team turns expert insight into a steady stream of high-value content, helping a five-person team operate at scale. * Katrina breaks down how leaders now need to think across people, tech, and AI while building systems that keep learning and improvement in motion. * Chris explains how operating rhythms, sprint structures, and team health checks make strong execution more repeatable. Plus: * How better operating rhythms turn learning into a team advantage * Where AI should augment the system * How to spot work that still depends too heavily on the leader If you're a B2B CMO whose marketing team still depends too heavily on your decisions, this episode will help you rethink leadership, system design, and how to build a team that scales. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ [https://renegademarketing.com/podcast/] To learn more about CMO Huddles, visit https://cmohuddles.com/ [https://cmohuddles.com/]