Persona-lization, not personalization with Jerry Pharr

Artificial intelligence for good with Tomer Zuker

Pandora’s box has been opened. Generative AI is all the buzz among salespeople, marketers, content creators, students, teachers, and many more. Will it replace jobs? Is it considered cheating? What about copywriting laws? In this episode, Tomer Zuker [https://www.linkedin.com/in/tomerzuker/], VP of Marketing at D-ID [https://www.linkedin.com/company/deidentification/], and RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser [https://www.linkedin.com/in/jgreaser/], sit down to tackle the philosophical and ethical implications of generative AI.  And one thing is for sure, as Zuker, an executive in the AI space, shares: as the technology advances, those who learn to work with it are one step ahead of those who try to work against it.

Persona-lization, not personalization with Jerry Pharr

In a world of SEPs, automated emails, and now AI, it’s more difficult than ever for SDRs to stand out. Personalization at scale doesn’t seem realistic if you’re working at a large company and reaching out to hundreds of prospects. Jerry Pharr [https://www.linkedin.com/in/jerrypharr/], Senior Director of Global Sales Enablement at Redis [https://www.linkedin.com/company/redisinc/], shares his ideas on standing out with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser [https://www.linkedin.com/in/jgreaser/]. Persona-lization, not personalization. What’s persona-lization?  “Persona-lization or, you know, just relevance based on their role, and industry, and that kind of thing.” To learn more and hear the rest of his insights, check out this week’s episode!

Celebrate the Achievements of Women in Leadership with Yael Kahn

Yael Kahn [https://www.linkedin.com/in/yaelkahn/], Senior ISV Partner Development Manager at Amazon Web Services [https://www.linkedin.com/company/amazon-web-services/], is passionate about mentoring the younger generation of girls, helping them find their voice and have the courage to share, then act on their big ideas.  She furthers this quest through the AWS GetIT program, which focuses on 12- to 14-year-olds with visions to problem solve. Yael and RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser [https://www.linkedin.com/in/jgreaser/] talk about the importance of women breaking into tech and shattering outdated ideas about their limitations and ingenuity.

5 Key Concepts to Maximize CRMs with Trevor Wellen

Trevor Wellen [https://www.linkedin.com/in/trevorwellen/], Principal at MavenForce [https://www.linkedin.com/company/maven-force/], lays out a simple plan to maximize your CRM and user adoption. In five no-brainer steps, Trevor shares the necessity of having a good user interface to keep things organized, relying on data to drive decisions, communicating changes, building a Help Desk function to keep what would-be-bumps rolling efficiently, and why your best adoption strategy needs to be to build up your current platforms before you build wide.  He shares these solutions with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser [https://www.linkedin.com/in/jgreaser/], to help you maximize your current CRM, keep your users plugged in and cruising, and allow you to evaluate future needs as your sales ops flourish

Is CSM just a fancy, new title for AM? - with Stephen Sunshine

It’s all alphabet soup: AE, AM, CSM, SDR, PS, and more.  Roles and responsibilities tend to morph and shift between each of these titles, depending on the company.  So what is customer success’ role versus account managers or professional services? Stephen Sunshine [https://www.linkedin.com/in/stephensunshine/], VP of Sales at AlertMedia [https://www.linkedin.com/company/alertmedia/], says it doesn’t matter what the title is as long as we’re all working together to get customers from point A to point B and then layering on C and D when they’re ready. He shares his ideas on this, plus how comp plans could work and the future of sales with RevOps Therapist and CEO and founder of Greaser Consulting, Jordan Greaser [https://www.linkedin.com/in/jgreaser/].