Episode 31 - Advertising

Episode 34 - What it takes (Pt2)

Let's pick up this fascinating conversation where we left off! Episode 34 dives right back into out fireside chat with Peter Lewis, CEO of Alpine, as he discusses what it takes to run a business for 30 years in the top of the helicopter aftermarket. it's a brilliant listen!

Episode 33 - What it takes...

Welcome to Episode 33! We sit down with Alpine's Peter Lewis for a fireside chat about what it takes to run a successful parts business.... Not just in today's market but over three decades of industry! When someone with 30 years of experience in something talks, it's vital to listen. To find people in today's world with this level of in-depth experience in any genre is golden. The one-line gems and the thought-out responses to these on-the-spot questions are just too good to miss! So, just push play for a fascinating insight into the rotary industry, with Part 1 covered here (33) and Part 2 coming next (34).

Episode 32 - The Buying of Expensive Parts

In Episode 32 we analyse the habits and patterns involved in buying part that's at the top of the cost tree. There's some interesting nuances around this topic and certainly a lot of human psychology attached to this episode! So join us as we unpack the thought process of buying from distributors and stockists versus OEMs and airframers... And the invisible price ceiling that customers levy against their decisions. Another great listen on what goes on behind the scenes in the helicopter parts world... Just hit play!

Episode 31 - Advertising

What does it mean to advertise nowadays? What's working and why for the helicopter industry? As ever, Rotor Torque examines a topic from an industry insiders' point of view, with Episode 31 taking a look into the mechanics of industry advertising. Magazines, online, word of mouth - how does Alpine decide where, when & with whom to advertise... Just push play!

Episode 30 - Special Guest, Martin Stucki

Well where do we start with introducing this special episode? We were delighted to welcome Martin Stucki to our 30th Episode, which contains so much helicopter industry gold! Martin is the owner and CEO of Marenco AG an engineering, design and production company based in Switzerland, as well as owner of Linth Air Service and FBO at Mollis airfield. But Martin is probably best known as the designer of the Marenco SKYe SH-09 light helicopter which morphed into the Kopter AW09 and finally the Leonardo AW09. We touch on so many helicopter industry topics, from the passion of helicopter flying to the challenges of the industry and everything in-between!