Splendid and Friends
This month we chatted with Fiona Meighan, Chief Eco Innovation Officer at STREAT and Director of Innovation Practice at MAKE Studios about how behavioural design and human-centred design make a powerful combination. Fiona is an accomplished human centred designer, strategist and innovation leader. As a psychologist, Fiona is passionate about achieving positive outcomes through insight-led design. We talked about: • The fundamentals of behavioural design and how it can extend the power of human-centred design • How human cognition and unconscious processing influences our decision-making • Examples of key tools and frameworks to nudge helpful new behaviours • The ethics of behavioural design
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