Startup Scaleup People
In this episode of Startup and Scaleup People, Mario sits down with Karen Prado, founder of ChimiLove, the award-winning South American sauce brand now stocked in more than 500 stores across the UK and Canada.Karen shares how a homemade chimichurri recipe became a fast-growing FMCG business, the realities of scaling a food brand, and the lessons learned from building a premium product in a highly competitive retail market.We discuss:• Building ChimiLove from a kitchen startup to 500+ stores• Winning prestigious Great Taste Awards• Raising investment to fuel growth• Social media, e-commerce, and founder-led branding• The biggest mistakes and lessons from five years of entrepreneurshipAnd more!Chapters: 00:00 Introduction to Chimichurri and Its Origins 02:18 The Journey of Building a Brand 04:50 Challenges of Scaling a Business 07:22 Navigating the Food Industry and Awards 09:59 Market Expansion and Strategy 12:38 Consumer Preferences and Health Trends 15:04 Product Range and Flavor Innovations 17:43 Cultural Significance of Chimichurri 20:32 Distribution Channels and Partnerships 23:01 FMCG Industry Insights and Challenges 25:26 Marketing Strategies and Social Media 28:13 Lessons Learned and Future Vision#StartupAndScaleupPeople #FMCG #Retail #FoodBusiness #Entrepreneurship #ScalingUp #ChimiLove #ConsumerBrands
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