Straight Lines
Host Coach Tim Neiman launches the inaugural episode of Straight Lines Eastern Pennsylvania with a conversation that couldn't be more fitting — sitting down with Kurt Landes, President and General Manager of the Lehigh Valley Iron Pigs, the AAA affiliate of the Philadelphia Phillies and the only GM in the franchise's history. Straight Lines Eastern Pennsylvania is brought to you by Bluebook Sports and the Greater Lehigh Valley Chamber of Commerce — visit lehighvalleychamber.org to discover the power of connection and community on every main street. Kurt takes Coach Neiman behind the scenes of what it took to build Coca-Cola Park from the ground up in a region where skeptics predicted failure and sponsors asked what he'd do after going bankrupt in year one. He shares how the Iron Pigs brand was born, why naming the team something bold and unique mattered more than riding the Phillies name, and how Coca-Cola Park was just voted USA Today's number one best minor league ballpark in America. He also gets candid about the ten core values that drive the franchise's culture, why staying the same is falling behind, and why a philosophy of "life is uncertain, eat dessert first" has made the Iron Pigs one of the most creative and community-driven organizations in all of minor league baseball. A perfect inaugural episode for Eastern Pennsylvania — real leadership, real legacy, real Lehigh Valley.
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