Talkback

#TalkBack: From watches to phones, if product launches cause chaos – should brands take responsibility?

17 min · 19. touko 2026
jakson #TalkBack: From watches to phones, if product launches cause chaos – should brands take responsibility? kansikuva

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From Singapore to Paris and New York, the launch of the AP x Swatch Royal Pop watches sparked huge queues, overnight campouts and even crowd-control incidents around the world. Marketing aside, if product launches cause chaos – should brands take responsibility? Daniel Martin discusses further with marketing expert Associate Professor Victor Kwan, Deputy Director, SUSS Academy. See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

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