Talking Textiles

Branding and Rebranding Your Marine Canvas Business

43 min · 23. helmi 202643 min
jakson Branding and Rebranding Your Marine Canvas Business kansikuva

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Kyle Van Damme, MFC [Marine Tops Unlimited], got together with Mike Boatman [Boatman Marine Canvas], and Justin Jones [SewLong Custom Covers] to talk about branding and rebranding your marine canvas business. The importance of being consistent across your digital and social media platforms to build customer trust and company perception was discussed. Using brand as a tool to take your company to the next level, along with being intentional about your brand at the start of your business was covered. Plus, tips on when it's important to transition to a rebrand and how making gradual changes is key to rebrand success.

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jakson Inside the FASTR Lab with Lynn Wagner kansikuva

Inside the FASTR Lab with Lynn Wagner

Listen in as Jasmine Cox, Executive Director at Gaston College's Textile Technology Center and ETC Chair, interviews, Lynn Wagner, Senior Research Textile Manager, FASTR Lab at the University of Maine and ETC Board Member. The discussion focuses on the Fiber & Specialty Textiles Research (FASTR) Lab at the University of Maine. The lab is a is a state-of-the-art research and development facility dedicated to advancing the frontiers of industrial fabrics. Lynn notes that while the university does not directly teach textiles, it emphasizes advanced composites, where materials can function as sensors or integral components within larger systems. Learn more as the discussion continues about priorities for the lab and student work within the lab.

25. maalis 202653 min