Ep49: Online Offer Growth Isn’t Just About More Sales - Here’s What Makes It Sustainable

Ep50: Why Unrealistic Expectations About Building a Business Are Slowing Your Growth

In this episode, I wanted to open up a conversation about investing in building and growing a business. After owning and running an events business, a long-established bricks-and-mortar business, and various iterations of online businesses over the years, I've noticed that many entrepreneurs, particularly in the online space, have unrealistic expectations about what it costs to build a business. And honestly, I think that's understandable. Online business has created an incredible opportunity. We can start businesses with relatively low overheads, free social media platforms, affordable software, and the ability to attract clients before we even have a website. But I also think that accessibility has created a bit of a disconnect around what it actually costs to start, run, and grow a business. In this episode, I share some personal experiences from stepping into a CEO role inside an established business, managing payroll, rent, insurance, marketing budgets and all the expenses that come with running a traditional business. I also explore: • Why investing in coaching, mentoring, software, ads and business infrastructure can feel uncomfortable, but how we have to shift our thinking if we want to grow. • How online business compares to traditional bricks-and-mortar business when it comes to costs and investment. • Why many business owners underestimate the amount of investment required before a business becomes profitable. • The difference between spending money like a consumer versus investing money as a business owner. • Normalising there being a period where we invest more into a business than it gives back, usually a lot longer than people new to business are expecting. • Why many of us will happily spend thousands of dollars becoming qualified professionals, yet feel uncomfortable spending hundreds or thousands of dollars learning how to build and grow a successful business. • How to think more strategically about business investment and return on investment. This isn't an episode about spending recklessly or investing beyond your means. It's simply an invitation to think a little differently about what it costs to build something meaningful and successful. And to become more comfortable with the reality that building a business does require investment of time, money, energy, skills, support and infrastructure. I hope it gives you some food for thought and shifts your thinking so you can make the moves that will support you in growing and reaching your business goals. If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support! 💬 Let’s connect! Instagram: @jada.businessmentor Email: jada@riseandshinecollective.com.au → DM me on Instagram @jada.businessmentor or send me an email to jada@riseandshinecollective.com.au if you’re ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

Ep49: Online Offer Growth Isn’t Just About More Sales - Here’s What Makes It Sustainable

When it comes to growing your online offer… Most of the focus is often on attracting more people, generating more sales, bringing more leads in. And yes, that matters (of course). But if that’s your only focus, growth can start to feel exhausting. In this episode, I share the other side of online offer growth that’s often overlooked, but just as important, if not more. 👉 Retention Because if you don’t focus on retention, you’re constantly needing to bring more people in to replace the ones leaving. True, sustainable, compounding growth isn’t just about how many people you bring in… It’s also about: * the experience people have once they’re inside. * how many stay. * how they move through your offer successfully. * and what people say about the experience. Inside this episode, I walk you through: * Why focusing only on attraction can create an exhausting growth cycle. * What retention actually means across memberships, courses, and programs. * The role onboarding plays in whether people stay or leave. * How early wins, connection, and clarity impact retention. * Why helping people take action (not just consume) is key. * How to start looking at your offer through a retention lens. This is about creating a better experience for your clients, and building growth that compounds over time. 🎧 Listen now to Episode 49: Online Offer Growth Isn’t Just About More Sales - Here’s What Makes It Sustainable If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support! 💬 Let’s connect!  Instagram: @jada.businessmentor  Email: jada@riseandshinecollective.com.au → DM me on Instagram @jada.businessmentor or send me an email to jada@riseandshinecollective.com.au if you’re ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

Ep48: The “I’m Here For / I’m Not Here For” Exercise That Brings Real Clarity to Your Business

There are moments in business where things feel… off. You might not be able to fully articulate it. But you feel like: * Something isn’t landing. * Something isn’t aligned. * or you’re not as clear as you want to be. And in those moments… It’s usually not about needing more strategy. It’s not about looking outside yoruself. It’s about coming back to your core. In this episode, I share a simple but powerful exercise that I did, one that has become a foundational piece of my business core, positioning, my messaging, attracting (and repelling) the right clients and even how I show up in my business. It started as a voice note in my kitchen… And turned into what has become a manifesto for my business Inside this episode, I walk you through: * Why going inward (instead of looking outside) creates deeper clarity. * The “I’m here for / I’m not here for” exercise and how to approach it. * How this process helps you define what you truly stand for - and express it. * Why clarity at this level impacts everything, from positioning to messaging to offers. * How to use this as something you can return to whenever you feel lost or disconnected. This isn’t about trends, templates, or copying what works for someone else. This is a foundational core to help anchor you and your business. It’s about:  👉 getting clear on what you stand for. 👉 and letting that shape everything else. 🎧 Listen now to Episode 48: The “I’m Here For / I’m Not Here For” Exercise That Brings Real Clarity to Your Business If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support! 💬 Let’s connect!  Instagram: @jada.businessmentor  Email: jada@riseandshinecollective.com.au → DM me on Instagram @jada.businessmentor or send me an email to jada@riseandshinecollective.com.au if you’re ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

Ep47: A Launch Isn't Just the Event or Open Cart: 6 Essential Phases You Don't Want to Miss

When most people think about launching… They think about:  👉 The launch event.  👉 or the few days their doors are open. But that’s only a small part of what actually makes a launch to grow your online offer work. A successful launch is made up of multiple phases, each one playing a specific role in: * Building awareness. * Speaking to the right people. * Creating excitement * Driving engagement. * and ultimately… sales. And when one of these phases is missed,  rushed or only done lightly… It impacts your overall launch results. In this episode, I break down the 6 essential phases of a launch, so you can start to see the full picture and approach your launches more strategically. Inside this episode, I walk you through: * Why a launch is so much more than just your event or open cart period. * The key phases that actually make a launch work (and where most people unintentionally miss opportunity). * How each phase plays a different role in building momentum, connection, and sales. * Why skipping or rushing certain parts of your launch can impact your overall results. * Knowing what to focus on, and when for improved launch results. This episode will help you: * Understand what’s actually involved in a launch. * Identify what you may be missing. * and approach your next launch with far more clarity. 🎧 Listen now to Episode 47: A Launch Isn't Just the Event or Open Cart: 6 Essential Phases You Don't Want to Miss If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support! 💬 Let’s connect!  Instagram: @jada.businessmentor  Email: jada@riseandshinecollective.com.au → DM me on Instagram @jada.businessmentor or send me an email to jada@riseandshinecollective.com.au if you’re ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.

Ep46: Before You Buy Another Launch Solution, Learn This Skill

There’s a lot of noise in the online business space about what you “need” for a successful launch. Better messaging. More visibility. The right conversion story. A different event style. Stronger visuals. Longer launch runway… And while all of these things matter… None of them matter in isolation. And they are NOT necessarily the next best thing to focus on to improve YOUR launch results. Because the real question isn’t: What creates a successful launch? It’s: What does YOUR next launch need to improve results? So please, before you invest in another launch solution, listen to this episode to learn the skill that will tell you what YOU need to focus on next for more launch success. In this episode, I break down why being told “this one thing will fix your launch” is often what keeps you stuck, you stay in learning mode, and you spend time and money tweaking things that may not be your next best launch move, and the skill you actually need to develop FIRST if you want to improve your results. Because sometimes… Yes, it is one thing that needs to shift. But if you don’t know what that one thing is, based on your own data, your own audience, your own launch (or because it’s your first launch)… You could easily keep chasing the wrong solutions - the ones being put in your face as you scroll. Inside this episode, I walk you through: Why “fixing one thing” can be the solution, but only when it’s the right thing. The difference between general launch advice and personalised insight. Why guessing what to improve or just listening to every person on the internet specialised in a specific part slows your growth. The importance of reviewing your launch properly before making changes or deciding what to invest in next to help you succeed. How developing this skill changes how you approach every future launch. This is a must-listen if you’re tired of trying different things without clear results, feeling unsure what to focus on next, overwhelmed by all the messages around the ONE thing you need for launch success on socials, or you’re wanting your launches to feel more strategic and less reactive. 🎧 Listen now to Episode 46: Before You Buy Another Launch Solution, Learn This Skill If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support! Grab the FREE Essential Launch Data Tracker I mention in the episode here: https://theriseandshinecollective.lpages.co/essential-launch-data-tracker [https://theriseandshinecollective.lpages.co/essential-launch-data-tracker] 💬 Let’s connect!  Instagram: @jada.businessmentor  Email: jada@riseandshinecollective.com.au → DM me on Instagram @jada.businessmentor or send me an email to jada@riseandshinecollective.com.au if you’re ready to explore live launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting, or you want personalised and strategic support to create or grow an online offering (course, membership or program). And please hit follow, leave a review, and share this episode with a business bestie if you’ve found it helpful.