All George Washington's can win a jeep, a wild South African newspaper ad, and the Miracle at MSG

All George Washington's can win a jeep, a wild South African newspaper ad, and the Miracle at MSG

Breaking & Entering | Live Show — Thursday, June 11Presented by RothmansTHE KNICKS WIN GAME 4!!!We spotted LOOP.co Founder & CEO Nick Gallo sitting right behind Jerry Seinfeld when the madness went down. We bring Nick on to talk about the experience at MSG.During the World Famous 2 Minute Drill we discuss: Nike Rip The Script Canada, Toyota Motor Corporation's New Series with Kareem created by Portal A, PNC's new spot, why a South African newspaper ad is going viral, and check out the newly revealed Titanium Lion Shortlist.Then, the legend himself Ken Giddon, owner of Rothmans joins to talk about how the store has continued to thrive for nearly 100 years.Rick Ewing and Jeremy Adams, two Creative Directors from Highdive pop in to discuss a new campaign for Jeep where everyone named George Washington can get a brand new Jeep.Finally, Leslie Barrett, President of INNOCEAN USA comes on to reveal the identity of their first ever Head of Growth.Who is………….. Crystalyn Portwood!!!!!!Tune in live on LinkedIn, X, or YouTube at 11 AM ET.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3BQZTJidVdKcTN0d0p0VWpGTlJGYXNrYmJrd3xBQ3Jtc0ttTUQtZ1p6SnlsN3lZWW1tb1pieUFtLU0yQ1JtLVFya0xRcktqXzF4a1ZQZW9OcE5MVFhudU9FOV9HbkhWTUE1QUhBMU0wcU9LSExKTVZieEdMZm5UZ2FfV3RsMjhnYUQ0Nk5rOWJDb191aF85d1E2aw&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbreaking-entering-podcast%2F%E2%81%A0&v=aAPoAA5aZ8w]📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0dyU1htU2xaUW9TbXVjXzlaUU1uQndCamR3d3xBQ3Jtc0trQXJtcHZWQk1CLUNGVmR3eDdlcVU4RTgyWmxvMFpwbFoxQ0hfN2RjcDVfZmxYTzNiUXI5R1FxaGhCYldKSTM5bC1oN3VtQ0ZCZzBSR0RjY2NwVXNEQzdIX0M3dmZkMUMxT09XalRFQUxqWnd5aHBjbw&q=https%3A%2F%2Fwww.breaking-entering.com%2Fblog%E2%81%A0&v=aAPoAA5aZ8w]💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0JWZHJlS0lqbE1lRV9Dc0c3WDk4TGZITjV4UXxBQ3Jtc0tuaFhNaGdFSnNXWEtyTlljZVc2aW4tYVNJSm9tRFJtbFAzQkpBODcyc0ttQVVVYzRCallKaVZ2dnZ1UmVhX1ZoRFR4TVJhUXN5TzkwSVQ5cE9HcTY2bkxUOUVOelBhMHp0ZFE0LXlUSTFmcFhuNFdqRQ&q=https%3A%2F%2Fgroupme.com%2Fjoin_group%2F102437585%2Fxg5Z5tei%E2%81%A0&v=aAPoAA5aZ8w]✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW1FbXhpakxEdDFKN0doNlJjNF9EN182bEV1UXxBQ3Jtc0tuUlhmbDB3Mk5EMHUzZVpQTFlqYUM2aE1LekRIR1BFTUtzbDhJSE9DQnZmZDhvZFhwcVlBZThURE5mRTB1ZC1vUURXc3VZU3Vic2RaQTVnTXJtTkZYR0Y2V3VBanBfTkUycHgtU2czT2FBWG16OEJkaw&q=https%3A%2F%2Fbreakingandenteringadv.substack.com%2F%E2%81%A0&v=aAPoAA5aZ8w]📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbERRYmN1U3M5SkduUmlTcXlpX2dtSUpubFJsQXxBQ3Jtc0tseXZFZFlIcXNSVEZTOUdDeUdXWWpSV00zeU9meFdsRFRsVWNzSUNVeXRncm5lZHloV252a25sWWVaWUtDNEQ5OHJTRnNER05lWU1RSU42a3g4OGNWbXkwWW0wY0thbGhUcnJfSndXNFRTYjE0ZjFVNA&q=https%3A%2F%2Fbreakingandentering.beehiiv.com%2F%E2%81%A0&v=aAPoAA5aZ8w]🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEhCOWUxNkdKSzctUG94dm9IbFZoNW9YUDkwQXxBQ3Jtc0tsYjFObUw1T3hzVTFNbmpkckx3c0U4S29zMUs3QlgzOThoajVZR2FRcTlRd0ZPZEpYVmRneGYwMC03VjBZTlJQb1A4aU05Z1FqZENJSEZkNlphSlBKczFkNGptV1Z1NGR2d0xyVmxGVjdKbTIxN0RWcw&q=https%3A%2F%2Fwww.crowbarawards.com%2F%E2%81%A0&v=aAPoAA5aZ8w]🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

The biggest Creator Economy deal EVER, Geico Gecko is Doing Podcasts Now, 360i is BACK

Breaking & Entering | Live Show — Wednesday, June 10 Presented by Rothmans [https://www.rothmansny.com/?srsltid=AfmBOoqEGfs7eETpqHTcIE8BIVnJlwiwoAuqKbdaM-8x0N687SxOLmgh&utm_source=60secondadnewsletter.beehiiv.com&utm_medium=newsletter&utm_campaign=the-biggest-creator-economy-deal-ever-geico-gecko-is-doing-podcasts-now-360i-is-back&_bhlid=dd697021ad46f9adb2e6a59ff963d5c8abbefc0d] Today's show featured two of the biggest stories in advertising right now: Accenture Song's acquisition of Whalar, with both CEOs on live, and the return of 360i, relaunching as an AI-native, social-first agency under dentsu. We're also joined by Havas on its new record label VOLYUM, and DICK'S Sporting Goods and BOLDED on their largest-ever World Cup campaign. The Two-Minute Drill covers: HEINZ x Heineken, the Geico Gecko's podcast debut, Burger King France becoming Pizza King, Miller Lite's Fix Pack, and LinkedIn's new Creator Marketplace. Plus, the green screen segment got even wilder with Geno playing Coinbase’s new video game while Jack breaks it down. Check out today’s episode at the link above, and tune in tomorrow at 11 AM ET on Linkedin, X, or YouTube!

Druski, Accenture's Biggest Buy & Uber's World Cup Play

Breaking & Entering | Live Show — Tuesday, June 9 Presented by Rothmans During the world famous 2 Minute Drill we broke down why Kalshi has found themselves in some hot water, AccentureSong acquiring Whalar, a calendar that books fake meetings so you can watch world cup matches, a new Servicenow campaign from Mischief, and Tom Brady… Good Nut?? Anyway. We'll cover why we spent 90 minutes in the NYC heat watching internet celebrity Druski drive a PrizePicks-branded truck carrying a giant statue of himself across Manhattan. We're also joined by four guests: Uber's Global Head of Marketing on the brand's FIFA World Cup campaign, Lagunitas Brewing Company CMO on their search for a "Beer Roadie," the agency behind the new Madden NFL 27 campaign starring Vince Vaughn, and Coors Light's VP of Marketing on the TallerBoy, a can that holds three beers. More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2JQWXFiQmpWMTluOFFPeEpnWVVBdy1id3FtQXxBQ3Jtc0tuYTJ0TGtrVVI4TlVKaEtIT21DOWxUMXlYemJqTUltVHlUUzdXRU5TaURKd3A1SFdOclFXUUtSZWk4Rkk3VHphczFfNkhBM3l5YldTMVE4UU1SUUoyZVF0elozQjc1cE9iREIzemhzTTAyUnRSLTVnRQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbreaking-entering-podcast%2F%E2%81%A0&v=BvlfEb9LHXM]📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1E3cFNkdHU0b2E2UU1JWjdRX1BIbkc2MkZ4d3xBQ3Jtc0trMlg0VEltRkxxYzUzOEc4cklxN1lyN3lHT3VCOHVub3E0VW5QanBIUk40ME1MZWU1dE5kWnRzYkZ3TTMxUi0wam5ZWDJVbDd1NXk3QlNXSGtvRFBGajFYSC0wTGhrZ0NwblQzQWJ3TDROUFZsZ1BqZw&q=https%3A%2F%2Fwww.breaking-entering.com%2Fblog%E2%81%A0&v=BvlfEb9LHXM]💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1hiLUo2S0tQNFdjMzRxSmlCZFZLQUR4VUlEd3xBQ3Jtc0trSjQ4MWZHdl9DR25WOXdvYXAycERNNEw1eU9KZ0F1R3ZUR2hwZHVBa0tXcDdBRFU2a01ya2hjSzFnTm1pVFJiRV9SUDVCck8xdVE5VlJlaE1QYnBiaGtodlYtVUtXekd6QktBcDhEd3lQMzd1TXNXSQ&q=https%3A%2F%2Fgroupme.com%2Fjoin_group%2F102437585%2Fxg5Z5tei%E2%81%A0&v=BvlfEb9LHXM]✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXVwSVBLRHk4b2VoQ0dXNTNMVkhzUlk4NVhmZ3xBQ3Jtc0trOTItakZ4T21nbWdHRlIxX09CWXMwYlItQ1d3RURlV21TVjNoWTVNTlhnTW5FTjBoQm1YVHRlQ2I4d0F4N0JLdmVyVWJ5U19YcmtiampaYy1COUZtWEkyb2dWejk5UXlFUkVGcFJoNXZlYkFydW55UQ&q=https%3A%2F%2Fbreakingandenteringadv.substack.com%2F%E2%81%A0&v=BvlfEb9LHXM]📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFdqQ0lYV2pNeFp6ZnhSOXphZGJreVJQQ2dMZ3xBQ3Jtc0tscVI5QngtQ1J1REpDQVp1YS1aX0JHY3ZCdWpZdjFuMjlSVVJFN2xUb3BQNURxb1BacDA4bWZuZndnaTFNVk9MVjVEVGV2eUg5bkpSRkNCZFdzYjFOelVJWldiV1Q3X2U2ZHBuVnhwSnk0RmgzQXVndw&q=https%3A%2F%2Fbreakingandentering.beehiiv.com%2F%E2%81%A0&v=BvlfEb9LHXM]🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbThTUmt6RnR3LXVyRHhxYXMydVZmbFJGQVpHd3xBQ3Jtc0ttY0ZXXzVzQXdsR0JTeXJwZGhGT0FEOXNma3E1c2FnWWpSWENabm9GYkt2czRBU2JQRnFHblpPQzl3alNyb1lFSFV3dnRGY282ZmJ3d0ZKaXFpQ3l5eVZsQUp6Z1FxMUd0TmxfMkVKYXhDMEZobmJXMA&q=https%3A%2F%2Fwww.crowbarawards.com%2F%E2%81%A0&v=BvlfEb9LHXM]🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Ross Yenerich's Exit Interview, WPP vs Publicis for Coca-Cola's $4B Global Review, Subservient Ghostface's 8.9M Visits with Loop's Nick Gallo & A Secret Campaign Reveal

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better. Coca-Cola just launched a global review of its media, data science, and technology business with WPP and Publicis going head to head for it. WPP has held the global account since 2021 through Open X across more than 200 countries. Publicis already took North America last year for an estimated $700 million. Now the rest of the global account is in play, starting July, with a decision expected by fall. Creative stays with WPP Open X. This is strictly media, data, and technology, and it sits at the center of two very different bets on what data-driven marketing looks like: Publicis' ID-based, LiveRamp-powered approach versus WPP's federated model. One of the biggest pitches of the year. In the WORLD FAMOUS TWO MINUTE DRILL:– Arnold wins Discount Tire's creative account, declaring the tire category should finally be funny– OpenAI dropped a Codex spot with Alto that is worth watching– Apple dropped a new privacy ad called "Clingers"– The Ordinary's free branded bus strategy in New York has been suspended– The Knicks gave out free T-shirts and it became a whole situation At 11:25 we sit down with Ross Yenerich, Breaking and Entering's second full-time hire and content editor. Ross is leaving to become a creative in advertising. His next role is intern at BBH. We respect the move and apparently so did 600-plus other people based on the response to the announcement post. Then Nick Gallo, Founder and CEO of Loop, joins at 11:40. His team built Subservient Ghostface for the Scary Movie 6 launch, a site where users could prompt Ghostface to perform actions in real time, recorded with a real human actor across more than 100 actions with zero AI. 8.9 million website visits. 58.75 million social impressions. 188,000 shares and climbing. At 11:55 we have something big. We cannot tell you what it is. You will want to be watching. And to close, Mo Said, Founder of Mojo Supermarket, and Brad Filice, Mojo's new Head of Strategy, join us. It took Mo nine months and roughly 100 interviews to make this hire. Brad comes from Droga5, which is also where Mo worked before launching Mojo. We have a lot of questions.

GS&P's Next Gen, McDonald's World Cup Ad, Edelman's First-Ever Creator Chief & OnePay's New CMO

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.The next generation of advertising is here. GS&P's The Academy, the year-long free creative training program run by Zach Canfield and Dan Balser inside Goodby Silverstein and Partners, just graduated a new class. They are joining us on the show today. The Academy is GS&P's attempt to fix the industry's broken talent pipeline, taking aspiring copywriters and art directors through a full year of real-world training in San Francisco. We are showing their work and talking about what it actually takes to break in right now.In the WORLD FAMOUS TWO MINUTE DRILL:– WhatsApp announced "Bukayo Saka: The Time Is Now," a documentary coming to Disney+ in June featuring Saka and Thierry Henry after Arsenal's first Premier League title since 2004– McDonald's dropped its World Cup campaign from W+K New York with Beckham, Ronaldinho, Thierry Henry, Yamal, and Pulisic all acting like regular McDonald's fans, directed by Stacy Wall, with collectible cups– Havas is launching a record label to reshape brand music partnerships– The 2026 Gerber Baby has been announced– Ulta Beauty posted Q1 growth across every major channel and VaynerMedia just won the creative account– Coca-Cola completed its World Cup trilogyAt 11:25 [https://www.youtube.com/watch?v=BpacmR5GOic&t=685s] we are running The Breakdown, presented by Rothmans. KFC Sweden and Uncommon Stockholm dropped "Bucket For One," a campaign to launch a new solo bucket for people who don't want to share. The tagline is "Protect Your Bucket For One, By Any Means Necessary." The imagery is high-res close-ups of tongues, fingers, breath, and moustache hairs uncomfortably close to the chicken. It is almost pleasurably disgusting and completely brilliant.Then Jessica Williams, the new CMO of OnePay, joins at 11:40 [https://www.youtube.com/watch?v=BpacmR5GOic&t=700s]. She just left Shopify, where she was Head of Brand Marketing and Partnerships, running campaigns with MrBeast, Alix Earle, Cardi B, Tom Holland, and Emma Grede. Before that she led consumer marketing at Coinbase and brand work at Visa. This is her first CMO role and she joins us to talk about why she left one of the most exciting brand jobs in tech to go build a financial services brand for Americans the current system has left behind.And to close, Kenny Gold, Edelman's first-ever Global Chief Creator Officer, joins the show. It is a newly created title that went live June 1. He comes from Deloitte Digital, where he built their social and creator practice from scratch, and before that led social at Grey Group including helping P&G's DistanceDance with Charli D'Amelio become one of the most viewed TikTok campaigns of the pandemic. With 200 creator specialists globally, Edelman is betting that creator is no longer an emerging channel. It is the channel.