The Business Canon

Episode 130 - The Pink Method: A Deep Dive into Modern Motivation

27 min · 17. loka 2025
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This episode is a deep dive into the surprising science of what truly motivates us, as presented by Daniel H. Pink in his book, Drive. Our hosts unpack Pink's powerful argument that the old "carrot and stick" model of motivation is broken for 21st-century work. The conversation explores the three true, intrinsic motivators that lead to higher performance and satisfaction: Autonomy (the desire to direct our own lives), Mastery (the urge to get better at something that matters), and Purpose (the yearning to do what we do in the service of something larger than ourselves).

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