The Business Model by Inc.
Rivian Automotive has been losing a lot of money—around $3.6 billion in 2025 alone. That may soon change. Founder and CEO RJ Scaringe hopes that with the release of the R2, Rivian’s highly anticipated electric SUV, the company can drive toward profitability. On this episode of One Smart Business Story, Inc. senior editor Rob Verger talks about his visit to Rivian’s factory, his test drive of the R2, and his candid conversation with Scaringe.
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