The Business of Medicine
Today's guest has lived several lifetimes rolled into one. Elina Fuhrman escaped the former Soviet Union at age twenty, just weeks after the Berlin Wall fell, came to the United States, and built a career as a CNN journalist and war correspondent reporting from Afghanistan in the aftermath of 9/11. Then came a diagnosis of aggressive breast cancer — and a choice. Told she wouldn't survive without chemotherapy, Elina trusted her intuition, declined the standard of care, and charted her own healing path. That journey became Soupelina, her plant-based healing soup company, her book Soupelina's Soup Cleanse, and The Healing Journey — her method for guiding women through cancer naturally. Today she is 17 years cancer-free. In this conversation, Matt and Elina dig into: * Her escape from the Soviet Union and the resilience that shaped everything after * Reporting from war zones for CNN — and what journalism taught her about asking better questions * The diagnosis that changed her life, and why she chose a different path than the one prescribed * How a personal healing protocol became a business, a book, and a movement * What conventional medicine misses about whole-person healing — and what providers can learn from patients like her * This episode shares Elina's personal experience and perspective. It is not medical advice. Connect with Elina Fuhrman * Website: https://www.soupelina.com [https://www.soupelina.com] * The Healing Journey: https://www.soupelina.com/healing-journey [https://www.soupelina.com/healing-journey] * Instagram: https://www.instagram.com/elinafuhrman [https://www.instagram.com/elinafuhrman] * Soupelina on Instagram: https://www.instagram.com/soupelinala [https://www.instagram.com/soupelinala] * Facebook: https://www.facebook.com/soupelina [https://www.facebook.com/soupelina] * X/Twitter: https://x.com/elinafuhrman [https://x.com/elinafuhrman] * LinkedIn: https://www.linkedin.com/in/elinafuhrman [https://www.linkedin.com/in/elinafuhrman] About the Host Matt Schneider — "The Profit Doc" — is a business operations consultant to private practice owners and clinic managers in integrative health, concierge medicine, direct primary care, and aesthetics. Nicknamed by Dr. Gabrielle Lyon after he helped her become a New York Times bestselling author and added multiple seven figures in annual revenue to her medical practice, Matt helps doctors build clinics that are as profitable as they are clinically excellent. Ready to scale your private practice? Connect with Matt at https://profitpractice.com [https://profitpractice.com] — and explore practice CRM and systems at https://ignitionsystems.com [https://ignitionsystems.com]. #TheBusinessOfMedicine #ProfitPractice #TheProfitDoc
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