Paul Higgins Podcast

654 - How to Build Automations That Actually Scale With Your Business with Jared Weiss

Why you should listen 1. Learn the specific signals that indicate a client is ready for automation support, including the "cusp of scale" indicators Jared uses to identify businesses where systems work can deliver immediate ROI. 2. Get the scoping questions Jared asks before every automation project, from "Is this always going to be assigned to this person?" to the scale and maintenance questions that prevent tech debt before it starts. 3. Discover how Jared positions automation services as strategic partnership rather than task execution, allowing him to charge for advice and push back on client ideas rather than just building what they ask for. Scaling your business but drowning in systems that don't talk to each other and growing pains that get louder by the week? In this episode, I talk with Jared Weiss from Matix Flows, who spent over a decade in the startup trenches before launching his own automation consultancy. We dig into why so many business owners end up with tech debt they don't even realize they're building, and what it takes to create systems that actually support growth instead of creating constant firefighting. If you've ever wondered whether your automation setup is helping or secretly holding you back, this conversation will challenge how you think about your operations. About Jared Weiss Jared Weiss is the founder of Matix Flows, where he helps growing businesses turn messy systems and scattered workflows into smooth, scalable operations. With over a decade of marketing and automation experience—including serving as Director of Marketing at SaaS company Redlist—Jared specializes in business automation, CRM optimization, and strategic consulting with hands-on execution. Known for his holistic approach from working across multiple departments, Jared bridges the gaps between marketing, sales, and operations to create systems that actually work. He partners directly with business owners buried in manual tasks, helping them automate follow-ups, lead routing, and task handoffs so they can focus on growth instead of getting stuck in the weeds. His philosophy is simple: ideas alone don't drive growth—systems do. Resources and Links * Matixflows.com [https://matixflows.com/] * Jared’s LinkedIn profile [https://www.linkedin.com/in/createwithjared/] * Zapier [https://zapier.com/] * Upwork [https://upwork.com/] * Previous episode: 653 - Why Plumbers Get Paid More Than Most Consultants [https://paulhigginsmentoring.com/653-why-plumbers-get-paid-more-than-most-consultants/] * Check out more episodes of the Paul Higgins Podcast [https://paulhigginsmentoring.com/podcast/] * Subscribe to our YouTube channel: @PaulHigginsMentoring [https://www.youtube.com/@PaulHigginsMentoring] * Join our newsletter [https://paulhigginsmentoring.com/subscribe/] * Suggested resources [https://paulhigginsmentoring.com/resources/]

653 - Why Plumbers Get Paid More Than Most Consultants

Tired of hearing "let me think about it" after every proposal? In this episode, I break down why most tech consultants are stuck grinding on $3K projects while plumbers are one of the highest paid trades. I share the story of David, a CRM consultant who was targeting the right companies but solving the wrong problem, and how one shift took him from $5K projects to his first $250K contract in six months. If you've been told you need better marketing, better positioning, or a tighter niche but nothing's moving the needle, the real issue might be simpler than you think. Resources and Links * Apply for a Multiplier Call [https://paulhigginsmentoring.com/apply] * Previous episode: 652 - Building a Top 3% HubSpot Partner Through Vertical Focus and Culture-First Leadership with Gemma Price [https://paulhigginsmentoring.com/building-a-top-3-hubspot-partner-through-vertical-focus-and-culture-first-leadership-with-gemma-price/] * Check out more episodes of the Paul Higgins Podcast [https://paulhigginsmentoring.com/podcast/] * Subscribe to our YouTube channel: @PaulHigginsMentoring [https://www.youtube.com/@PaulHigginsMentoring] * Join our newsletter [https://paulhigginsmentoring.com/subscribe/] * Suggested resources [https://paulhigginsmentoring.com/resources/]

652 - Building a Top 3% HubSpot Partner Through Vertical Focus and Culture-First Leadership with Gemma Price

Why you should listen 1. Gemma shares how she turned a £7 million stack of paper inquiries into a thriving HubSpot consultancy—proof that seeing inefficiency others ignore can become your biggest opportunity. 2. Understand why narrowing your focus during uncertainty can accelerate growth faster than diversifying. 3. Discover how building a culture focused on psychological safety helped HubGem become one of the world's happiest workplaces—and why that's their competitive advantage against bigger agencies. How do you compete with bigger agencies when you can't match their salaries? In this episode, I sit down with Gemma Price, founder of HubGem, who built a 20-person HubSpot consultancy focused exclusively on the education sector. Gemma shares the moment she discovered millions of pounds worth of leads sitting in a colleague's bottom drawer on paper, and how that frustration sparked her entrepreneurial journey. We dive into why she resisted the urge to diversify during COVID, the change management principles that make tech adoption actually stick, and how prioritizing human connection over perks created a culture that retains talent. Plus, Gemma's take on where AI meets CRM and why the future belongs to those who don't sacrifice humanity for efficiency. About Gemma Price Gemma Price is an entrepreneur and award-winning CEO recognised for building one of the world’s happiest workplaces. She scaled HubGem to become a Top 3% global HubSpot partner by vertically specialising in education and leading with a culture-first approach.  Gemma helps founders harness AI, experience the power of intuitive psychology coaching, and embrace human-centred leadership to build scalable businesses without the burnout. Resources and Links * Hubgem.co.uk [https://www.hubgem.co.uk/]  * Gemma's LinkedIn profile [https://www.linkedin.com/in/gemmamprice/] * 642 - Stop Being a Platform Expert - Why Business Growth Advisors Win in the AI Era with Sarah McDevitt [https://paulhigginsmentoring.com/stop-being-a-platform-expert-why-business-growth-advisors-win-in-the-ai-era-with-sarah-mcdevitt/] * Why Culture Is the Real Competitive Advantage in the AI Era [https://podcasts.apple.com/us/podcast/why-culture-is-the-real-competitive-advantage-in-the-ai-era/id1478147577?i=1000727038054] * Previous episode: 651 - Platform-Agnostic Consulting: Why SaaS Partners Are Making the Switch to AI with Leandra Nisbet [https://paulhigginsmentoring.com/platform-agnostic-consulting-why-saas-partners-are-making-the-switch-to-ai-with-leandra-nisbet/] * Check out more episodes of the Paul Higgins Podcast [https://paulhigginsmentoring.com/podcast/] * Subscribe to our YouTube channel: @PaulHigginsMentoring [https://www.youtube.com/@PaulHigginsMentoring] * Join our newsletter [https://paulhigginsmentoring.com/subscribe/] * Suggested resources [https://paulhigginsmentoring.com/resources/] Gemma offers transformational 1:1 and group Intuitive Psychology Coaching and also consults with leaders on building happier workplaces. Learn more about the different ways you can work with Gemma at Intuitive.co [https://intuitive.co/]

651 - Platform-Agnostic Consulting: Why SaaS Partners Are Making the Switch to AI with Leandra Nisbet

Why you should listen 1. Discover the simple formula for calculating ROI on AI tools before you implement them, so you stop wasting money on platforms you'll never use. 2. Leandra reveals how she helps burnt-out business owners fall back in love with their companies while scaling revenue—without adding more to their plate. 3. Learn why the most effective automations aren't the flashy AI agents everyone's talking about, but strategic tweaks to tools you already own. You're stuck at a revenue ceiling and drowning in delivery work. Every "AI solution" promises to save you time, but you're paralyzed by options and skeptical of the hype. Meanwhile, you're working harder than ever with nothing to show for it. In this episode, I sit down with Leandra Nisbet from Stingray Advisory Group to cut through the AI noise. Leandra shares her battle-tested approach to helping consultants scale without burning out using practical automation that actually moves the needle. We dig into why chasing every new AI tool is killing your productivity, how to know if an implementation will pay off before you start, and why human expertise still wins over bots. About Leandra Nisbet Leandra Nisbet is the Founder & Owner of Stingray Advisory Group, a woman- and minority-owned advisory firm based in Michigan. With a background in finance, marketing, computer technology and team operations, Leandra helps small business owners and entrepreneurs scale with confidence by combining streamlined systems, strategic decision-making and a deep understanding of what drives sustainable growth. Stingray Advisory Group specializes in marketing strategy, financial management and business planning by meeting clients where they are, whether clarifying goals, navigating cash flow challenges or preparing for expansion. The firm is focused on community impact, with a mission to support under-resourced entrepreneurs and empower women and BIPOC business owners to build sustainable, purpose-driven companies. Resources and Links * Stingrayadvisorygroup.com [http://www.stingrayadvisorygroup.com/] * Leandra’s LinkedIn profile [https://www.linkedin.com/in/leandrawilliams1/] * Leandra on Instagram: @LeandraCreates [https://www.instagram.com/leandracreates/] * Previous episode: 650 - How to Turn a Quiet List into a Revenue Machine [https://paulhigginsmentoring.com/how-to-turn-quiet-list-into-revenue-machine/] * Check out more episodes of the Paul Higgins Podcast [https://paulhigginsmentoring.com/podcast/] * Subscribe to our YouTube channel: @PaulHigginsMentoring [https://www.youtube.com/@PaulHigginsMentoring] * Join our newsletter [https://paulhigginsmentoring.com/subscribe/] * Suggested resources [https://paulhigginsmentoring.com/resources/]

650 - How to Turn a Quiet List into a Revenue Machine

You've got a database of hundreds, maybe thousands of leads sitting there not converting, and you're stuck wondering if you should keep chasing new leads or finally fix your positioning. I recently worked with a business owner who had this exact problem—thousands of people in their database, strong team, solid systems, but fuzzy messaging. In this episode, I walk through the three-step process we used to get them on track for 50% growth without adding headcount. I also share why most reactivation campaigns fail and the one thing you need to check before sending a single email. If you've got a list that isn't converting, this episode shows you exactly where to start.