Brand vs. Planet: The Marketer's AI Footprint

Brand vs. Planet: The Marketer's AI Footprint

Today, AI is integrated into nearly all of our marketing workflows, whether we like it or not. It's tempting to think of it as a free productivity tool, but the truth is that it comes with significant energy, water, land, and social costs. In the latest episode of The Daily Carnage Show, Shannon gives an overview of: * How AI demand is stressing global infrastructures * Increasing efficiency vs. exponential demand * Calls for more transparency ...and how marketers can better understand their relationship to AI, set their own participation boundaries, and advocate for responsible decision-making on their teams.

Marketing as Infrastructure: Our Cannes Titanium Lions Picks

This year's Cannes Lions Titanium shortlist is stacked,  but we're breaking down our five favorites that change the game and raise the bar.

Silent Spring: Is Rainbow Capitalism Dead?

🌈 It's been another quiet June. For more than a decade, it's been all rainbow logos and limited-edition Pride Month merch drops. But after DEI rollbacks across the U.S. (and the 2023 Target incident), many brands have scaled back their financial and public support for LGBTQ+ initiatives inside and outside of their organizations. In the latest episode of The Daily Carnage Show, Shannon breaks down the 2010s era of rainbow capitalism and pinkwashing, which both harmed and benefitted the community. Is it officially over? Plus, which brands are still showing up for Pride Month when it's politically complicated to do so? 0:24 - The End of an Era 2:11 - The 2023 Target Situation 2:58 - Rainbow Capitalism 6:06 - Pride, By the Numbers 8:24 - Brands Showing Up 9:39 - The Risk of Retreat10:24 - Conclusion

The Future of Google Search

At the annual I/O conference, Google announced it would overhaul search as we know it. Our current experience will be ultimately replaced with an intelligent, dynamically expanding search box, 24/7 AI-powered information agents, and interactive "Generative UI" that builds mini-apps and custom widgets directly on your results page. Now, we're all left to wonder... If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?

GLP-1s are Disrupting Every Sector

GLP-1s are disrupting demand at a biological level, leading to booms in some sectors and busts in others. Shannon breaks down how grocery, restaurants, CPG, retail, beauty, pharma, and even airlines are affected. Plus, how the current protein trend is related.