The Darshana Shah Show
most recognised D2C innerwear brands. In this episode of The Darshana Shah Show, Neha Kant, co-founder of Clovia, shares how she saw an awkward, underserved problem in India’s lingerie and innerwear market and built a consumer brand around trust, comfort, data and timing. This conversation explores the founder mindset behind building Clovia, the early days of D2C in India, how customer insights shaped product decisions, why women were ready for the category before the ecosystem was, and what it takes to create demand in a market where people are uncomfortable even naming the problem. In this conversation, you’ll learn: • How Neha Kant identified India’s awkward innerwear problem • How Clovia built trust in a taboo category • Why customer data became the foundation of better products • What founders should understand about money, control and ambition • How D2C brands in India can create category-level demand Watch till the end to understand how Neha Kant built Clovia from India’s most awkward problem and what founders can learn from building in a category nobody wanted to talk about.
30 jaksot
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