054. How You’re Gonna Build A Personal Brand By Summer

054. How You’re Gonna Build A Personal Brand By Summer

I think we've become a little too obsessed with blank slates, starting the year strong, mid-year resets, ending the year with a bang… you know the drill! The truth is, that “new year, new me” energy from January has worn off by now, and what you're left with is your endless to-do list and a goal-setting doc you wrote once and never looked at again. So instead of another reset, I'm giving you a summer deadline to work out why your personal brand doesn't feel like it's fully you yet, whether that's the name you show up under, the content that doesn't quite match your polished brand shoot, or the pressure to answer some deep "what makes you different" question you don't actually need to solve. Because your brand is a work in progress, not a finished product, and it's about noticing what's not pulling its weight and adjusting from there! SPOTLIGHT MOMENTS ✦ Why mid-year "resets" are overrated, and what to do instead ✦ The brand name mistake that's making it hard to be personal online ✦ How to design a container for your low-lift content so it doesn't clash with your polished brand shoot ✦ Why "what makes you different" is the wrong question to ask about your brand TAKE THE STAGE Send me a DM saying you just listened to this episode, and I'll review your profile and post design and send back one thing you can improve from a design point of view, no strings attached! —— Mentioned in this episode: ✦ Episode 022: Time For Your Brand’s Mid-Year Check-In: Here’s How To Do It [https://www.flyingcolourscreative.com/podcast/time-for-your-brands-mid-year-check-in-heres-how-to-do-it] ✦ Episode 045: Your (Personal) Name Isn’t Your Brand, with Katie Pannell [https://www.flyingcolourscreative.com/podcast/your-personal-name-isnt-your-brand-with-katie-pannell] Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:35 Why I'm Skipping the Mid-Year Reset 02:55 Step One: Figuring Out What's Not Working In Your Brand 06:57 Step Two: Designing A Container For Your Low-Lift Content 08:55 Why "What Makes You Different" Is The Wrong Question 11:34 Your Authenticity Feedback Loop and Summer Deadline

053. The Permission Slip You've Been Waiting For To Finally Rebrand

You've made the Pinterest boards, had all the conversations with your business besties, stalked every rebrand in your industry, and you still haven't pulled the trigger. Because it never feels like quite the right time. In this episode, I'm handing you the permission slip you've been waiting for, because I believe staying where you are isn't the "safe" option, as it may feel. It's actually the bigger risk! SPOTLIGHT MOMENTS ✦ Why the people who wait the longest to rebrand are the ones who care the most ✦ What's actually costing you by NOT rebranding ✦ Why measuring a rebrand's ROI in sales is the wrong metric entirely ✦ The signs that tell you it's genuinely time to make the move TAKE THE STAGE Grab your journal and write down one opportunity you didn't go after because you didn't feel like you "looked the part." —— Mentioned in this episode: ✦ THE EXTRAVAGANZA [https://www.flyingcolourscreative.com/extravaganza]: All-inclusive rebrand to finally look as legit as the business you've already built. Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:25 Why You Keep Putting Off Your Rebrand 05:43 What Not Rebranding Is Actually Costing You 07:08 Your Permission Slip to Finally Go For It

052. Stop Trying To Please Your Ideal Client

Somewhere along the line, we all created an Ideal Client Avatar: defining the age, income, Saturday morning routine, what keeps them up at night... the whole shebang. And yes, knowing who you're talking to matters! BUT There's a point where this exercise stops being a strategy tool and starts becoming a people-pleasing spiral, where you're trying to make every single brand decision based on how every single person in your audience *might* react. So much so that you pull yourself out of your own brand, try to please everybody, and end up with something... safe & forgettable. But your "ideal client" doesn't want the safest, most palatable version of you. They want the real you, with the jokes, quirks, weirdness, and personal tastes that make YOU different from everyone else. SPOTLIGHT MOMENTS ✦ How the ICA exercise sneaks up as people pleasing ✦ The Venn diagram your brand decisions should actually live inside ✦ What happens when you filter yourself out of your own personal brand ✦ Why "inclusive" doesn't mean your brand has to appeal to every person alive —— Mentioned in this episode: ✦ THE EXTRAVAGANZA [https://www.flyingcolourscreative.com/extravaganza]: All-inclusive rebrand to finally look as legit as the business you've already built. Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:25 The Ideal Client Avatar Exercise, Revisited 05:11 When Audience-First Thinking Becomes People Pleasing 13:50 What Your Ideal Client Actually Wants 15:46 Closing Thoughts & The Extravaganza

051. How To Create Content That Looks Good Without a Full Production, with Olivia Bossert

Getting in front of a camera is scary AF, and I'm saying that as someone who remembers the first time I talked on Instagram Stories, legitimately terrified that my college friends and family would see me and think I was some kind of stuck-up know-it-all... Today I'm joined by the incredible Olivia Bossert, a fashion photographer turned personal brand photographer, content coach, artist, and founder of the "It Girl" movement — which, just so you know, is way less about that mean girl energy and way more about reclaiming the phrase as something empowering, loving, and kind. She's worked with literal Vogue models, and now she's helping online service providers like us show up visibly and confidently in our content without the full production or existential crisis. SPOTLIGHT MOMENTS ✦ Even Vogue models apologise for their appearance on set ✦ The Taste Gap & why your content looks nothing like what you had in mind ✦ What the “It Girl” movement is really about (mean girls not allowed) ✦ Carpe Diem Method vs. Intentional Batching: build your content system ✦ The Red Theory, the voyeuristic shot, and other low-effort ways to shoot visuals that stop the scroll TAKE THE STAGE Find one corner in your home with good natural light, set your phone up on a tripod, and film three minutes of yourself just doing what you'd normally be doing. Don't fix your hair. Don't change your outfit. Just hit record and see what happens. Your future content bank will thank you! —— Mentioned in this episode: ✦ It Girl B-Roll Course [https://oliviabosserteducation.thrivecart.com/it-girl-b-roll/]: 7 easy Reels you can film in 30 minutes that actually look good (freebie) ✦ Listen to this past episode: “016. Dopamine Dressing, Unexpected Red Theory & The Hidden Power of Colour” [https://pod.link/1789119356/episode/ZGExZGRiZTAtNzQwZS00ZjI5LWFjZWItNThmM2MxOTY0YTA2?view=apps&sort=popularity] ✦ Listen to this past episode: ⁠“017. Rebranding The Word ‘Performance,’ with Sarah Kleist” [https://pod.link/1789119356/episode/OWQyMmIwNGMtMTVmMy00YWUxLWFlM2MtZmVmMDJiMTc2NDNl?view=apps&sort=popularity] Follow & Connect with Olivia: ✦ Follow her on Instagram [https://www.instagram.com/oliviabossert/] ✦ Check out her Website [www.oliviabossert.com] ✦ Subscribe to The It Girl Journal [https://oliviabossert.myflodesk.com/journal] Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 03:16 Olivia's Freak Show Audition 11:45 Why Getting On Camera is Non-Negotiable 15:07 Even Vogue Models Have Hangups About How They Look 21:43 The Taste Gap and How to Close It 25:57 What the It Girl Movement Is Really About 32:10 How Showing Your Face Actually Converts 34:33 Building a Content System That Works for You 42:28 Stop Overthinking and Start Repeating 48:37 The Visual Details That Make You Stand Out 54:50 Olivia's Final Bow

050. Listen To This If You Keep Changing Your Branding Every Few Months

Episode 50, Troupe... FIFTY!! 🎉 We hit 1,000+ downloads, listeners in over 40 countries, and somehow, this little passion project became the marketing platform I've been most consistent with? So before we dive in, THANK YOU! None of this makes sense without you freaks on the other side. Now, let's talk about that itch... the one where you fall down a Pinterest rabbit hole, suddenly hate everything you've ever made, and start eyeing a completely new colour palette like it's going to change your life. I know a clean slate sounds really appealing, but if you keep finding yourself in love with new colours and fonts each month (perhaps each week), changing your look isn't the magic wand you think it is. SPOTLIGHT MOMENTS ✦ Why the urge to rebrand is usually avoidance disguised as strategy ✦ The taste gap: and why it's making you hate your bran ✦ What happens to your brand recognition every time you start over ✦ The difference between an intentional rebrand and a shiny-object makeover ✦ How to know if it's time to actually rebrand TAKE THE STAGE Open your notes app and answer this honestly: What problem are you actually trying to solve by changing your brand? Is it a visibility problem? A messaging problem? A confidence problem? Write it down. Because until you name it, no new colour palette is gonna fix it. —— Mentioned in this episode: ✦ THE EXTRAVAGANZA [https://www.flyingcolourscreative.com/extravaganza]: Show up online with a brand that looks as legit as the business you've already built. Follow & Connect with Eva: ✦ Say hey on Instagram [https://www.instagram.com/flyingcolourscreative] ✦ Check out my Website [https://www.flyingcolourscreative.com/] ✦ Get my Uncaged [https://flyingcolourscreative.myflodesk.com/uncaged] emails —— TIMESTAMPS 00:00 Welcome to The Freak Show 00:26 Episode 50 & 1,000+ Downloads! 01:51 Why Changing Your Visuals Isn't the Fix 04:13 The Taste Gap, Imposter Syndrome & Other Culprits 06:33 What Constantly Rebranding Actually Costs You 10:51 What Brands You Admire Do Differently 12:18 When a Rebrand Is Actually Worth It 15:12 Closing Thoughts & The Extravaganza