THE GRAIN: AI vs. Creativity

PODCAST: AI vs. Strategy—Joe Castaldo

33 min · 17. kesä 2026
jakson PODCAST: AI vs. Strategy—Joe Castaldo kansikuva

Kuvaus

Recently, the federal government released its new national AI strategy, AI for All. I downloaded it, printed all the pages, and sat down with a highlighter. What interested me wasn’t just the policy itself. It was the story Canada is trying to tell about AI. The strategy is built around words like trust, literacy, adoption, and sovereignty. It assumes that AI will become part of our lives, our workplaces, our schools, and our economy. But as I read, I kept coming back to a few simple questions: * Trust for whom? * Literacy for what? * And adoption on whose terms? To help unpack it, I invited Joe Castaldo onto the podcast. Joe is a business journalist at the Globe and Mail who has spent the last several years covering artificial intelligence, including Canada’s emerging AI policy. What I appreciate about Joe’s reporting is that he doesn’t approach AI as either magic or doom. He’s interested in what is actually happening: where the technology is useful, where it’s falling short, and what questions still remain unanswered. In this conversation, we discuss: * Canada’s new AI strategy and its focus on adoption * Whether AI literacy automatically leads to trust * The government’s $50 million creative technology fund * Copyright, consent, and training data * What meaningful support for artists and creators might look like * Why AI feels inevitable to some people, and why others resist that framing One line from the conversation is lingering with me: Joe notes that the strategy assumes Canadians should be using AI, but never fully explains why. That question sits at the centre of this episode. If AI is becoming infrastructure, then understanding it isn’t just about learning a tool. It’s about understanding the values, assumptions, and tradeoffs being built into the future around us. I hope you enjoy the conversation and please share your thoughts in the comments. Links to stuff we talk about: * AI for All: Canada’s new AI strategy [https://ised-isde.canada.ca/site/ised/en/canadas-national-artificial-intelligence-strategy-ai-all] [ISED Canada] * Ottawa’s new AI strategy includes more than $2.3-billion for training, adoption and startups [https://www.theglobeandmail.com/gift/20640f8ef3c9b2d28b7bcbb4b534115b13746d14675cdc5351371be895bc2d86/7YPEXOP2LRHH3PTZZGSFWYBJEI/theglobeandmail.com/gift/20640f8ef3c9b2d28b7bcbb4b534115b13746d14675cdc5351371be895bc2d86/7YPEXOP2LRHH3PTZZGSFWYBJEI/] [Joe Castaldo, The Globe and Mail, gift article] * Joe Castaldo, The Globe and Mail [https://www.theglobeandmail.com/authors/joe-castaldo/] [Reporter profile] Subscribe to support THE GRAIN Listen, like, comment, and share THE GRAIN to join the conversation we need to be having about the pleasure and peril of AI and the future of creativity. You can watch this and other video episodes of THE GRAIN Podcast on YouTube [https://www.youtube.com/@THEGRAIN-AI]. Subscribe to THE GRAIN Newsletter [http://thegrainai.substack.com/], for deep dives on how AI is impacting creative industries right now. Read more about THE GRAIN and our upcoming live events at t [https://www.thegrain.ai/]hegrain.ai [https://www.thegrain.ai/] Reach me at ronit@thegrain.ai [ronit@thegrain.ai] Follow me on Instagram [https://www.instagram.com/ronit_novak], LinkedIn [https://www.linkedin.com/in/ronitnovak/] and TikTok [https://www.tiktok.com/@thegrain.ai] Get full access to THE GRAIN with Ronit Novak at thegrainai.substack.com/subscribe [https://thegrainai.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

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jakson PODCAST: AI vs. Strategy—Joe Castaldo kansikuva

PODCAST: AI vs. Strategy—Joe Castaldo

Recently, the federal government released its new national AI strategy, AI for All. I downloaded it, printed all the pages, and sat down with a highlighter. What interested me wasn’t just the policy itself. It was the story Canada is trying to tell about AI. The strategy is built around words like trust, literacy, adoption, and sovereignty. It assumes that AI will become part of our lives, our workplaces, our schools, and our economy. But as I read, I kept coming back to a few simple questions: * Trust for whom? * Literacy for what? * And adoption on whose terms? To help unpack it, I invited Joe Castaldo onto the podcast. Joe is a business journalist at the Globe and Mail who has spent the last several years covering artificial intelligence, including Canada’s emerging AI policy. What I appreciate about Joe’s reporting is that he doesn’t approach AI as either magic or doom. He’s interested in what is actually happening: where the technology is useful, where it’s falling short, and what questions still remain unanswered. In this conversation, we discuss: * Canada’s new AI strategy and its focus on adoption * Whether AI literacy automatically leads to trust * The government’s $50 million creative technology fund * Copyright, consent, and training data * What meaningful support for artists and creators might look like * Why AI feels inevitable to some people, and why others resist that framing One line from the conversation is lingering with me: Joe notes that the strategy assumes Canadians should be using AI, but never fully explains why. That question sits at the centre of this episode. If AI is becoming infrastructure, then understanding it isn’t just about learning a tool. It’s about understanding the values, assumptions, and tradeoffs being built into the future around us. I hope you enjoy the conversation and please share your thoughts in the comments. Links to stuff we talk about: * AI for All: Canada’s new AI strategy [https://ised-isde.canada.ca/site/ised/en/canadas-national-artificial-intelligence-strategy-ai-all] [ISED Canada] * Ottawa’s new AI strategy includes more than $2.3-billion for training, adoption and startups [https://www.theglobeandmail.com/gift/20640f8ef3c9b2d28b7bcbb4b534115b13746d14675cdc5351371be895bc2d86/7YPEXOP2LRHH3PTZZGSFWYBJEI/theglobeandmail.com/gift/20640f8ef3c9b2d28b7bcbb4b534115b13746d14675cdc5351371be895bc2d86/7YPEXOP2LRHH3PTZZGSFWYBJEI/] [Joe Castaldo, The Globe and Mail, gift article] * Joe Castaldo, The Globe and Mail [https://www.theglobeandmail.com/authors/joe-castaldo/] [Reporter profile] Subscribe to support THE GRAIN Listen, like, comment, and share THE GRAIN to join the conversation we need to be having about the pleasure and peril of AI and the future of creativity. You can watch this and other video episodes of THE GRAIN Podcast on YouTube [https://www.youtube.com/@THEGRAIN-AI]. Subscribe to THE GRAIN Newsletter [http://thegrainai.substack.com/], for deep dives on how AI is impacting creative industries right now. Read more about THE GRAIN and our upcoming live events at t [https://www.thegrain.ai/]hegrain.ai [https://www.thegrain.ai/] Reach me at ronit@thegrain.ai [ronit@thegrain.ai] Follow me on Instagram [https://www.instagram.com/ronit_novak], LinkedIn [https://www.linkedin.com/in/ronitnovak/] and TikTok [https://www.tiktok.com/@thegrain.ai] Get full access to THE GRAIN with Ronit Novak at thegrainai.substack.com/subscribe [https://thegrainai.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

17. kesä 202633 min
jakson PODCAST: AI vs. Inspiration—Marian Bantjes kansikuva

PODCAST: AI vs. Inspiration—Marian Bantjes

Generative AI has made a lot of creatives nervous, not just about jobs, but about individual expression. Marian Bantjes isn’t new to this kind of disruption. As an artist, illustrator, designer, and writer, her work has always pushed against polish, taste, and convention. If you know her book I Wonder, you know her voice is unmistakable. What interested me most is that Marian began experimenting with generative AI early, back in 2023, before it became slick or predictable. Instead of being overtaken by the tool, she treated it the way she treats any material: critically, playfully, and with intent. We talk about kitsch, hallucination, repetition, and failure, and why early AI’s weirdness mattered. We talk about what AI can generate, and what it still can’t do: make lateral leaps, form nuanced metaphors, or replace lived experience. This is a conversation about where ideas come from, and why strong creative voices don’t disappear when new tools arrive. If you’re trying to figure out how to work with AI without losing yourself in the process, this episode is for you. Links to stuff we talk about: * marianbantjes.com [https://marianbantjes.com/] [Personal website; Design Art Gallery] * AI: Part 1 [https://bantjes.substack.com/p/ai-part-1] [Substack, Marian Bantjes] * Jonathan Hoefler [https://jonathanhoefler.com/] [Typographer] * Rodney Brooks [https://rodneybrooks.com/] https://rodneybrooks.com/[Roboticist] * Douglas Coupland [https://coupland.com/] [Artist] * Stuart Semple [https://stuartsemple.com/project/black-v1-0-beta-worlds-mattest-flattest-black-art-material/] https://stuartsemple.com/project/black-v1-0-beta-worlds-mattest-flattest-black-art-material/[Black 2.0 paint] * Edel Rodriguez [https://www.instagram.com/edelrodriguezstudio/?hl=en] [Illustrator] Subscribe to support THE GRAIN Listen, like, comment, and share THE GRAIN to join the conversation we need to be having about the pleasure and peril of AI and the future of creativity. You can watch this and other video episodes of THE GRAIN Podcast on YouTube [https://www.youtube.com/@THEGRAIN-AI]. Subscribe to THE GRAIN Newsletter [http://thegrainai.substack.com/], for deep dives on how AI is impacting creative industries right now. Read more about THE GRAIN and our upcoming live events at t [https://www.thegrain.ai/]hegrain.ai [https://www.thegrain.ai/] Reach me at ronit@thegrain.ai [ronit@thegrain.ai] Follow me on Instagram [https://www.instagram.com/ronit_novak], LinkedIn [https://www.linkedin.com/in/ronitnovak/] and TikTok [https://www.tiktok.com/@thegrain.ai] Get full access to THE GRAIN with Ronit Novak at thegrainai.substack.com/subscribe [https://thegrainai.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

29. tammi 202631 min
jakson PODCAST: AI vs. Photography—Heather Morton and Rob Haggart kansikuva

PODCAST: AI vs. Photography—Heather Morton and Rob Haggart

The photo industry has been running on gut feelings for years. Heather Morton and Rob Haggart brought receipts. They’re the team behind the new State of the Photo Industry Survey, a rare, data-driven look at how photographers are actually making a living, right now. Heather is a professor in the Honours Bachelor of Photography program at Sheridan College, mentoring students entering an industry flirting with existential crisis. Rob is a former magazine photo editor and the founder of the APhotoEditor and Photo Folio, long-running platforms focused on the business of photography. If you’ve worked in editorial or commercial photography, you’ve almost certainly encountered his work. They both live and breathe photography and after decades of guiding, teaching, and connecting photographers, they are deeply invested in the health of this industry. What caught my attention is that the survey didn’t even ask about AI directly and yet it still shows up, especially where people feel most uneasy about their future. This episode isn’t simplified into a pro-AI or anti-AI stance. Rather, we foster a nuanced, practical conversation about the business of photography, and the real feelings behind it. If you’re a photographer, hire photographers, teach photography, or are trying to figure out what future you’re walking into, this one’s for you. Links for more detail: * State of the Photo Industry Surve [https://hmphotoprof.substack.com/]y [Substack, Heather Morton] * HM Photo Prof [https://www.instagram.com/hmphotoprof/] [Instagram, Heather Morton] * APhotoEditor.com [https://www.aphotoeditor.com/] [Blog, Rob Haggart] * APhotoEditor [https://www.instagram.com/aphotoeditor/] [Instagram, Rob Haggart] Subscribe to support THE GRAIN Listen, like, comment, and share THE GRAIN to join the conversation we need to be having about the pleasure and peril of AI and the future of creativity. You can watch this and other video episodes of THE GRAIN Podcast on YouTube [https://www.youtube.com/@THEGRAIN-AI]. Subscribe to THE GRAIN Newsletter [http://thegrainai.substack.com/], for deep dives on how AI is impacting creative industries right now. Read more about THE GRAIN and our upcoming live events at t [https://www.thegrain.ai/]hegrain.ai [https://www.thegrain.ai/] Reach me at ronit@thegrain.ai [ronit@thegrain.ai] Follow me on Instagram [https://www.instagram.com/ronit_novak], LinkedIn [https://www.linkedin.com/in/ronitnovak/] and TikTok [https://www.tiktok.com/@thegrain.ai] Get full access to THE GRAIN with Ronit Novak at thegrainai.substack.com/subscribe [https://thegrainai.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

22. tammi 20261 h 17 min
jakson PODCAST: AI vs. Freedom of Information—Ian Krietzberg kansikuva

PODCAST: AI vs. Freedom of Information—Ian Krietzberg

Ian Krietzberg is one of the clearest, most grounded voices covering AI today. As the AI correspondent at Puck [https://puck.news/], and former editor-in-chief of The Deep View, Ian approaches artificial intelligence the way a great reporter approaches any powerful system: by following the money, interrogating the incentives, and keeping the human impact front and centre. At a moment when AI is framed as an inevitable technological destiny or a geopolitical arms race, Ian’s work brings the conversation back to something essential: curiosity, freedom of information, and the people behind the machines. He also exposes a truth many in creative industries have felt but struggled to articulate: AI is often tested on creatives first because our work is considered “low risk” meaning technically easy to scrape, culturally abundant, and generally low risk. His newsletter The Hidden Layer traces how decisions made by developers, CEOs, users, and regulators shape the technology we interact with every day. Our conversation digs into why AI is not a mystical force but a human invention, how media hype distorts our understanding of it, and why the real stakes aren’t in model benchmarks but in the lives touched, changed, and sometimes harmed by these tools. This is AI reporting with humanity, clarity, and courage. Links of stuff we talked about… * The Hidden Layer [https://puck.news/newsletters/the-hidden-layer/] [Puck] * The AI Mirror: How to Reclaim Our Humanity in an Age of Machine Thinki [https://www.goodreads.com/book/show/197812306-the-ai-mirror]ng [Shannon Vallor] * Empire of AI: Dreams and Nightmares in Sam Altman’s OpenAI [https://www.goodreads.com/book/show/222725518-empire-of-ai?from_search=true&from_srp=true&qid=0t8nAHudLZ&rank=1] [Karen Hao] Listen now, like, comment, and share THE GRAIN to join the conversation at the edge of AI and creativity. You can watch this and other video episodes of THE GRAIN Podcast on YouTube [https://www.youtube.com/@THEGRAIN-AI]. Stay tuned for my grains of thought in the newsletter [http://thegrainai.substack.com/], for news and insights on how AI is impacting the creative industry worldwide. Read more about THE GRAIN at thegrain.ai [https://www.thegrain.ai/] and get in touch with me at ronit@thegrain.ai [ronit@thegrain.ai]. You can also follow me on Instagram [https://www.instagram.com/ronit_novak], LinkedIn [https://www.linkedin.com/in/ronitnovak/] and TikTok [https://www.tiktok.com/@thegrain.ai]. Get full access to THE GRAIN with Ronit Novak at thegrainai.substack.com/subscribe [https://thegrainai.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

20. marras 20251 h 30 min
jakson PODCAST: AI vs. Media—Sarah Thompson kansikuva

PODCAST: AI vs. Media—Sarah Thompson

Sarah Thompson is one of the sharpest strategists working in Canadian communications today. The executive managing director at Glassroom started her career wanting to be a journalist, spent years in and around newsrooms, and now works at the intersection of advertising, media investment and strategy for some of the biggest brands in the country. She’s also part of Canadian Media Means Business, an industry-wide push to rethink how media is funded and valued here at home. Sarah led a groundbreaking new study called “The Economics of Media and Advertising in Canada,” which finally follows the money—from advertisers to publishers to jobs to GDP, and lays out just how interconnected our media ecosystem really is. If you’re interested in conversations like these, and live in the Toronto area, join me at THE GRAIN Speaker Series premiere event on Wednesday, Nov. 12, at which a panel of guests will talk about Advertising vs. AI. Click here for more information [https://www.thegrain.ai/events]. Links of stuff we talked about… * Canadian Media Means Business [https://www.canadianmediameansbusiness.ca/] [report] * Task Force on Canada’s AI Strategy [https://ised-isde.canada.ca/site/isde/fr/consultations-publiques/aidez-definir-prochain-chapitre-leadership-canada-matiere-dia] [public engagement sprint] * Glassroom [https://www.glassroom.ca/] [Humanise Collective] Listen now, like, comment, and share THE GRAIN to join the conversation at the edge of AI and creativity. You can watch this and other video episodes of THE GRAIN Podcast on YouTube [https://www.youtube.com/@THEGRAIN-AI]. Stay tuned for my grains of thought in the newsletter [http://thegrainai.substack.com/], for news and insights on how AI is impacting the creative industry worldwide. Read more about THE GRAIN at thegrain.ai [https://www.thegrain.ai/] and get in touch with me at ronit@thegrain.ai [ronit@thegrain.ai]. You can also follow me on Instagram [https://www.instagram.com/ronit_novak], LinkedIn [https://www.linkedin.com/in/ronitnovak/] and TikTok [https://www.tiktok.com/@thegrain.ai]. Get full access to THE GRAIN with Ronit Novak at thegrainai.substack.com/subscribe [https://thegrainai.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4]

13. loka 20251 h 6 min