THA S02 EP#36 - Feel It to Build It: How Immersive Storytelling Makes Values Personal

THA S02 EP#36 - Feel It to Build It: How Immersive Storytelling Makes Values Personal

Most people try to change their behavior by thinking differently. Amir Berenjian thinks you have to feel it first. In this episode of The Habit Architect, Michael Cupps sits down with Amir Berenjian, CEO and co-founder of REM5 Studios, to talk about what happens when you stop trying to explain an experience and actually let people live it. Amir has spent the last decade building immersive VR content that bridges the gap between a photograph and a felt memory, and the results are hard to argue with. The conversation covers how the brain stores experience differently when you're inside it versus watching it, what it takes to get politicians and major funders to actually feel why ending polio matters, how the Minnesota United used VR to turn a stadium tour into a sponsorship tool, and why Amir believes spatial computing is heading the same direction the internet did in the 1990s. Whether you believe it or not is almost beside the point. The train is already moving. Cupps and Amir also get into what this means for anyone trying to build habits tied to things they haven't experienced yet, and why, if you can feel the outcome before you reach it, the commitment to get there tends to hold. Connect with Amir Berenjian: linkedin.com/in/amirberenjian REM5 Studios: rem5studios.com This Show is sponsored by TimeBandit.io [https://timebandit.io/] Check out our Live Show Events here: The Habit Architect Live Show [https://www.linkedin.com/in/michaelcupps/recent-activity/events/] Subscribe to our Newsletter: The Habit Architect Newsletter [https://www.linkedin.com/pulse/welcome-habit-architect-building-your-blueprint-success-michael-cupps-fq5kc/?trackingId=6JugMhfyQR6Xaqm9vzk8fA%3D%3D]

THA S02 EP#35 - Sell With Soul: How Nervous System Regulation Builds Sustainable Revenue

Hustle culture has a way of convincing you that the answer is always more. More calls, more hours, more systems, more data. Michael Cupps sits down with Meg Misiak, a sales training expert who spent 12 years scaling teams at companies like HubSpot and Blend before burning out herself, to talk about what it actually looks like to stop doubling down on the wrong habits. Meg's concept of Effortless Abundance is the idea that top performers are not working harder than everyone else. They're working with less waste, more strategy, and a clear understanding of why they're doing what they're doing. That clarity is the thing that makes habits stick. The conversation gets honest about what burnout actually looks like from the inside, how performance can quietly become a value that slowly breaks you, and why subtracting the wrong things often has to come before adding any new habits at all. Michael shares his own story from a sales cruise he spent mentally checked out, distracted by a software deal, with his son nearby, and what a cancer diagnosis a few years later made him reckon with about the way he had been operating. Meg also walks through her Sales Archetype Workshop, the Jungian framework she uses to help reps find the energetic identity that connects their habits to something they actually care about. And both she and Michael agree on something that tends to get buried in high-performance environments: values are not the words in your notebook. They are the choices you make every single day. Connect with Meg Misiak: linkedin.com/in/megmisiak Rate The Habit Architect on your favorite listening platform! This Show is sponsored by TimeBandit.io [https://timebandit.io/] Check out our Live Show Events here: The Habit Architect Live Show [https://www.linkedin.com/in/michaelcupps/recent-activity/events/] Subscribe to our Newsletter: The Habit Architect Newsletter [https://www.linkedin.com/pulse/welcome-habit-architect-building-your-blueprint-success-michael-cupps-fq5kc/?trackingId=6JugMhfyQR6Xaqm9vzk8fA%3D%3D]

THA S02 EP#34 - Why You Can't Just Pick One Thing and Start: The Guide to Getting Unstuck

Most people know they have too much on their plate. What they don't know is why their to-do list keeps growing no matter how hard they work. In this episode, Michael Cupps sits down live with Florencia Llosas, producer of The Habit Architect and founder of her own marketing agency, to walk through a free tool Cupps built: the Priority Matrix at matrix.timebandit.io. Flor brings a real problem to the table. She's new to running her own business, managing multiple clients, juggling production work, and trying to hold her habits together. Everything on her list feels urgent and important, which means nothing actually gets prioritized. Cupps walks her through the four quadrants of the matrix, Do First, Schedule It, Delegate, and Park, and explains why a flat to-do list is designed to fail. They get into the real difference between a task, a calendar event, and deep work. Flor's strategy sessions, the kind that take two hours of data collection before a single decision gets made, don't belong on a task list at all. That's time that needs to be blocked, protected, and treated as non-negotiable. The same goes for habits. When the task list swallows everything, the habits that keep you functioning go first. They also take a live question from Blake about underestimating time, work through the delegate quadrant with a real example, and talk about what work-life integration actually means when you're a business owner trying to hold it all together. The matrix is free. No catch. Go try it at matrix.timebandit.io and bring your actual task list. This Show is sponsored by TimeBandit.io [https://timebandit.io/] Check out our Live Show Events here: The Habit Architect Live Show [https://www.linkedin.com/in/michaelcupps/recent-activity/events/] Subscribe to our Newsletter: The Habit Architect Newsletter [https://www.linkedin.com/pulse/welcome-habit-architect-building-your-blueprint-success-michael-cupps-fq5kc/?trackingId=6JugMhfyQR6Xaqm9vzk8fA%3D%3D]

THA S02 EP#33 - What a Health Crisis Can Teach About Values

Most people hear a story about someone who built a company, scaled it to 1.5 trillion in assets under management, and sold it to State Street, and they think that's the whole story. It isn't. In this episode, Michael Cupps sits down with Haresh Patel, entrepreneur, author, and founder of Senari Health, to talk about what was running underneath all of that success for over a decade. Haresh was living with a chronic skin autoimmune disease called urticaria, misdiagnosed by 12 doctors over 12 years, managing it with a $3,000 shot every four weeks, and never once being asked the question that eventually changed everything. That question came from an Ayurvedic doctor in Costa Rica, and it wasn't "Are you stressed now?" It was "When's the first time in your life you were stressed?" The answer took Haresh back to age six, to a car accident in Colorado, and to a grief he had carried for 55 years without ever naming it. What followed was unexpected, unconventional, and, three and a half years later, he has not needed the shot since. Haresh connects that journey directly to the company he built afterward. The same fragmentation problem he solved in private markets at Mercatus turned out to be the exact problem in healthcare. Your data exists. Your story exists. Nobody is putting it together. Senari Health is his attempt to fix that. Michael and Haresh cover the 13.5-minute doctor visit problem, why modern medicine takes snapshots instead of reading a movie, what it actually means to be the CEO of your own health, and why opening multiple doors at the same time is better than going through them one at a time. Haresh's book, The Ghost in Your Body, is available now on Kindle. The physical copy releases May 13th. Connect with Haresh Patel hareshpatel.ai haresh@senarihealth.ai [haresh@senarihealth.ai] senarihealth.ai Early adopter access for the Senari Health platform is available for the first 100 listeners who reach out directly. This Show is sponsored by TimeBandit.io [https://timebandit.io/] Check out our Live Show Events here: The Habit Architect Live Show [https://www.linkedin.com/in/michaelcupps/recent-activity/events/] Subscribe to our Newsletter: The Habit Architect Newsletter [https://www.linkedin.com/pulse/welcome-habit-architect-building-your-blueprint-success-michael-cupps-fq5kc/?trackingId=6JugMhfyQR6Xaqm9vzk8fA%3D%3D]

THA S02 EP#32 - Diagnose Before You Lead: What Makes a CEO Worth Following

Michael Cupps sits down with Chantelle Preston, healthcare entrepreneur, investor, growth strategist, and co-owner of a League One volleyball expansion team launching in San Francisco in 2027. Chantelle built Mentis Neurorehabilitation from the ground up and exited to private equity in 2015. What she found at the finish line surprised her. Not fulfillment. Not arrival. Just the quiet question of whether she had been chasing the right things all along. That question became a book. The Success Lie breaks down nine narratives most leaders absorbed early in life. You can have it all. Say yes to everything. Someone will take care of you financially. It is too late. Chantelle and Michael work through several of them in this conversation, including the one that catches experienced leaders off guard: the habit of serving goals you set years ago that no longer reflect who you are or where you want to go. They get into work-life integration (not balance, Chantelle is clear on the distinction), the cost of perfectionism waiting until something is 120% ready before moving, why feedback and failure are data points rather than verdicts, and how culture does not live in a values statement on the wall. It lives in micro decisions made daily at every level of the organization. Chantelle also shares the one non-negotiable habit she puts on her calendar every week and never cancels. Connect with Chantelle Preston LinkedIn: linkedin.com/in/chantellepreston Website: chantalpreston.com Advisory: prestonpartners.net Book: The Success Lie, available for pre-order now, launches July 28th on Amazon and Barnes & Noble This Show is sponsored by TimeBandit.io [https://timebandit.io/] Check out our Live Show Events here: The Habit Architect Live Show [https://www.linkedin.com/in/michaelcupps/recent-activity/events/] Subscribe to our Newsletter: The Habit Architect Newsletter [https://www.linkedin.com/pulse/welcome-habit-architect-building-your-blueprint-success-michael-cupps-fq5kc/?trackingId=6JugMhfyQR6Xaqm9vzk8fA%3D%3D]