The Highest Good
According to Evan Marshall, Cultural Engineer at Black Menswear, in advertising we have the power to implement systemic change. He advises that if he can get you to spend $60,000 on a car, he can get you to talk with your neighbor - connections we all need. In this episode, he shares his marketing expertise on how brands can be culturally relevant and appeal to an increasingly diverse consumer base with universal truths. He advises on measurement, navigating bias and driving impact for campaigns that deliver strong returns.
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