The Korean Beauty Show Podcast

Why Korea Banned ‘Exosome’ Skincare Ads and What It Means for the Industry

Exosomes are the hottest topic in K-Beauty right now and one of the most misunderstood. In this deep-dive episode, host Lauren Lee breaks down what exosomes actually are, how brands are using the term, what the regulations says, and why Korea’s MFDS has officially banned “exosome” claims in cosmetic ads from 2025. Lauren also explains how this trend spread through clinics and TikTok, the difference between human-derived and plant or milk vesicles, and what regulators across the US, EU/UK, Australia and Korea are doing about it. Learn how to spot red-flag claims and separate hype from evidence in the next wave of regenerative skincare. Access Full Show Notes: https://stylestory.com.au/blogs/podcast/why-korea-banned-exosome-skincare-ads-and-what-it-means-for-the-industry CONNECT WITH US * Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy [http://stylestory.com.au/pages/k-beauty-consultancy] * Instagram: instagram.com/lauren.kbeauty [http://instagram.com/lauren.kbeauty] * TikTok: tiktok.com/@stylestory_kbeauty [http://tiktok.com/@stylestory_kbeauty] * Threads: threads.net/@lauren.kbeauty [http://threads.net/@lauren.kbeauty] * Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast [http://youtube.com/@thekoreanbeautyshowpodcast] * Shop Jelly Ko: jellyko.com.au [http://jellyko.com.au] * K-Beauty Newsletter: stylestory.com.au/pages/free-gift-signup [http://stylestory.com.au/pages/free-gift-signup] * Product Finder Quiz: stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ BRIEF SUMMARY * What exosomes are vs how beauty marketing uses the term * Why exosomes are trending * Evidence so far and the limitations  * Human-derived vs plant / milk / synthetic vesicles * Regulation round-up * Takeaway: real science meets marketing hype See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

From Viral to Vulnerable: The Rom&nd Lip Tint Controversy Explained

Did one of Korea’s most-loved lip tints secretly torch thousands of customer's lips? In this week’s K-Beauty News Update, host Lauren Lee breaks down the Rom&nd Juicy Lip Tint scandal and what the brand is doing to manage it.  Plus, we’re exploring how refill packs are changing the way we travel with skincare and the new stat proving Australia’s K-Beauty obsession and what it means for global trends. A listener wants tips for dry hands, fading stretch marks and affordable hair care that actually works. Lauren also gives her honest reviews of the best Korean makeup fixers and how to find the perfect skin clinic if you're heading to Korea for treatments.  Access Full Show Notes for this Episode: https://stylestory.com.au/blogs/podcast/from-viral-to-vulnerable-the-rom-nd-lip-tint-controversy-explained [https://stylestory.com.au/blogs/podcast/from-viral-to-vulnerable-the-rom-nd-lip-tint-controversy-explained] CONNECT WITH US Book a K-Beauty Consultation for Your Business: stylestory.com.au/pages/k-beauty-consultancy Instagram: instagram.com/lauren.kbeauty TikTok: tiktok.com/@stylestory_kbeauty Threads: threads.net/@lauren.kbeauty Watch the Show on YouTube: youtube.com/@thekoreanbeautyshowpodcast Shop Jelly Ko: jellyko.com.au K-Beauty Newsletter: stylestory.com.au/pages/free-gift-signup Product Finder Quiz: Find your perfect K-Beauty product Products Mentioned in this Episode: * So Natural All Day Tight Make Up Setting Fixer General Mist Mini [https://amzn.to/476TD6N] * Jung Saem Mool Essential Mool Micro Fitting Mist [https://amzn.to/4q1kZ5S] * Tsubaki Fino Hair Mask  [https://www.amazon.com/TSUBAKI-180g-deeply-penetrates-nutrients-sustained/dp/B0875TMVB6?crid=3G6Q7ILYYNX1I&dib=eyJ2IjoiMSJ9.iERawLVTWCrS6jtaFahuV5LjtxPZ8WlTgwZDvpuC9SCqw8Wdd6RX1lxnXY90hIYrobYAGJ667KmQyVF0PLOoFYu7SK8P4oISfoqmZOQ8SfYpszZ9QikaI1Tr0NnVJbquloXmSdpzGOuPMY14RSPTbtfCGz6xPyfDYgxqFPMocfwmXQAXLjjIMZe_THdpT4AEu32Yzb0aBmLNzaD3jYkllcUiZS0iQLGI6jjpu0JG3REN8_ENEop-cJnAJsa2LmQlepN5_Zk_Zs62I4rjvRzX1xpilcayzyQojenx8waHXXg.qSvWEEBiOoMG2HllQyP_uWS8_ACe3i6_2MOaHcNCs9E&dib_tag=se&keywords=tsubaki%2Bhair%2Bmask&qid=1759751877&sprefix=tsubaki%2Caps%2C417&sr=8-1&th=1&linkCode=sl1&tag=kbs097-20&linkId=3bd1ca8d7da962e6358fc8a934dd38ed&language=en_US&ref_=as_li_ss_tl] * Fino Hair Oil  [https://www.amazon.com/SalonTop-Premium-Smoothing-Moisturizing-Leave/dp/B0D1JGRMVB?crid=1VA4ZVFE0JJ52&dib=eyJ2IjoiMSJ9.hnBFnzt6v-xZtpfvs7FfveEfgmKoBMNpJlfH5ljI1Db6JO7HSzyjze78a5CXlp6vUIcIqu7Jv6fBvwzYQE5nBmQxQM52vgKOB0r5W3tG-mKtuHxmmIEOIZbgJzedU5pCsKst4RwKQF8Uv8G0vtzemyC7SSgUGvCuve7WlyxTOZU-Hgadaql5eDdilwYOOm9zvGgLEShtsxLYVXKZH9Y1Aj0SRmRhwRXAl60H_lIWq2soM5YsDaXVqK45azl1iCKg0v4SgLQ0OcKG6LFUcVV5Gk79WMDutMKln0kMDgPhKFM.jbs3G7-1rd2GnoB0TTVAbjSnBsCxH3qHDiP2iCtxir4&dib_tag=se&keywords=fino+hair+oil&qid=1759751908&sprefix=fino+hair+oi,aps,309&sr=8-1&linkCode=sl1&tag=kbs097-20&linkId=94bc7ed50cb04e230a15ae67f5e28bd6&language=en_US&ref_=as_li_ss_tl] * Dr Jart Ceramidin Hand Cream  [https://www.amazon.com/Dr-Jart-Ceramidin-Moisturizing-Ceramides-Panthenol/dp/B0D2J9JQRJ?crid=FCA51N7EDPK3&dib=eyJ2IjoiMSJ9.84cK-nB4DkCP-OX07bAtSWW7ffZWHpamJhG3JwhFn5fnOrCAefrg2R7xx5YcfWRytbb-u089mZMufVTKbIS1CouHbYU46f7IProRqLB8nY3xzt5obGdQWEV94-f3Adv16j4EJWBRLn5dT0IQISXjqBJ3rYXsHWlGZ0s4x198P0uzQZH2z-qHSCWq-F1paNRBo_pJrPo2vCqAJu_IWkLwW0BnvXTAx4poVrz6wY8h5DFZBiZXJqkwRbWspyPfZDrkYzJ6lgyzh8EdN5FpqPzDBi0ysSBOSSr7_0TTQuvi4fc.rTKIIncDZ1p36Q0FyHR9Fnlz_kCLWSn1SNuUzFduVPQ&dib_tag=se&keywords=dr+jart+hand+cream&qid=1759751811&sprefix=dr+jart+hand+c,aps,461&sr=8-1&linkCode=sl1&tag=kbs097-20&linkId=4b3a34f9750b37d8983c91fc90a4e629&language=en_US&ref_=as_li_ss_tl] * Atopalm Stretch Mark Cream  [https://www.amazon.com/ATOPALM-Postpartum-Elasticity-Improvement-Moisturizing/dp/B07RWNS7CP?crid=20KM4LGXX8DNJ&dib=eyJ2IjoiMSJ9.ysRnuhw0LV1OG8Uo3rv_WW0SvCT8rsQT_KUdl4pThlAZUtfLTpqOVWLQusLe2jXBwUfRnyNGexNX0M9OYi9vuCc-aDTHHAuPgwizlFfPS2dVIS5US_MU6yUrdtmsxzPjASpY5EhPq3amWPB2DTur4GsA58o-P-GJ3g-uoPwLlqBrudAsniAI0Qglci4N1L6eTl8WBMwm_87IU4HCoitPPds2DGLUnfTI7UGHUs8_WY2W1KmhYl0Q8k09yFuokglXK2t4MPoQUtYOdxYE4VFG6P0DlxGtbwoWEQrjLJa7T60.8fEuYQbB28DTCuoXW8cX9xcB-mtH-I4UnPjL5Pt0xD8&dib_tag=se&keywords=atopalm+maternity+care+stretch+mark+cream&qid=1759751849&sprefix=atopalm+maternity,aps,312&sr=8-1&linkCode=sl1&tag=kbs097-20&linkId=7a9213c3cfb460d05c76789133c21034&language=en_US&ref_=as_li_ss_tl] * Jelly Ko Bubble Tea Steam Cream Refill  [https://jellyko.com/products/jelly-ko-bubble-tea-steam-cream-refill] * Jelly Ko Dewy Glaze Toner Refill  [https://jellyko.com/products/jelly-ko-dewy-glaze-toner-refill?variant=46650694828264] * Romand Juicy Lasting Tint  [https://amzn.to/4mYj5Ad] * Jelly Ko Bubble Tea Steam Cream  [https://jellyko.com/products/jelly-ko-bubble-tea-steam-cream?variant=43085421838568] * Jelly Ko White Truffle SOUFFLÉ Serum Refill  [https://jellyko.com/products/jelly-ko-white-truffle-souffle-serum-refill?variant=46522939080936] Recommendation of the Week: * Find the Right Korean Skin Clinic Consultation  [https://stylestory.com.au/products/find-the-right-korean-skin-clinic?_pos=1&_psq=skin+clinic&_ss=e&_v=1.0]   All products recommended on the Korean Beauty Show podcast are selected by us. Some of our Show Notes may include affiliate links. If you buy something through one of these links we may earn an affiliate commission at no extra cost to you. These links helps us to offset the costs associated with producing, editing and distributing the podcast.  See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

How K-Beauty is Transforming Professional Beauty (Expo Recap)

K-Beauty is no longer niche; in fact, it’s becoming a must-have toolkit for beauty industry professionals, from aesthetic doctors to dermal therapists. In episode 272 of the Korean Beauty Show podcast, Lauren Lee shares key insights from Australia’s biggest professional beauty expo, including: * Why exosomes are everywhere (and what you really need to know) * How professionals are adopting K-Beauty systems, not just products * The rise of scalp care and the “skinification” of hair * The Korean Lash Lift and what sets it apart For full show notes and resources, visit STYLE STORY [https://stylestory.com.au/blogs/podcast/how-k-beauty-is-transforming-professional-beauty-expo-recap].  Products Mentioned in this Episode: * Cherry Blossom Sleeping Mask [https://jellyko.com/products/jelly-ko-cherry-blossom-sleeping-mask], which sold out on Day 1. * Gelato Glaze Lip Mask [https://jellyko.com/products/jelly-ko-gelato-glaze-lip-mask], which sold out on Day 2. CONNECT WITH LAUREN  Book a K-Beauty Consultation: stylestory.com.au/pages/k-beauty-consultancy [https://stylestory.com.au/pages/k-beauty-consultancy]Instagram: instagram.com/lauren.kbeauty [http://www.instagram.com/lauren.kbeauty]TikTok: tiktok.com/@stylestory_kbeauty [https://www.tiktok.com/@stylestory_kbeauty]Threads: threads.net/@lauren.kbeauty [https://www.threads.net/@lauren.kbeauty]YouTube: youtube.com/@thekoreanbeautyshowpodcast [https://www.youtube.com/@thekoreanbeautyshowpodcast]http://www.stylestory.com.au/Shop Jelly Ko: jellyko.com.au [http://www.jellyko.com.au/] https://stylestory.com.au/pages/free-gift-signupTake Our Skin Quiz: https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/ [https://jellyko.com/tools/perfect-product-finder/which-jelly-ko-product-is-perfect-for-me#/] Get a Free Skin Analysis: https://jellyko.com/pages/ai-skin-analysis See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

Korea’s Biggest Beauty Retailer Just Got Sued... and Lost

From lawsuits and mass brand closures to global expansions and lip product fails - on episode 271 of the Korean Beauty Show, we're breaking down what’s really happening in the Korean beauty industry in July 2025. Access Full Show Notes for this Episode Here [https://stylestory.com.au/blogs/style-story/korea-s-biggest-beauty-retailer-just-got-sued-and-lost]  CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy [https://stylestory.com.au/pages/k-beauty-consultancy]Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast [https://www.youtube.com/@thekoreanbeautyshowpodcast]Follow me on Threads: https://www.threads.net/@lauren.kbeauty [https://www.threads.net/@lauren.kbeauty]My Instagram: http://www.instagram.com/lauren.kbeauty [http://www.instagram.com/lauren.kbeauty]Shop K-Beauty: http://www.stylestory.com.au/ [http://www.stylestory.com.au/]Shop Jelly Ko: http://www.jellyko.com.au/ [http://www.jellyko.com.au/]Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty [https://www.tiktok.com/@stylestory_kbeauty]Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup [https://stylestory.com.au/pages/free-gift-signup]Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ [https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/] K-Beauty News Headlines 1. Olive Young Loses Major Infringement Lawsuit 2. 8,831 K-Beauty Brands Closed in 2024  3. Kolmar Korea Opens Huge US Factory to Avoid Tariffs 4. Aestura Expands to Sephora in Australia and Canada Question of the Week: Best Exfoliants for Dry, Sensitive Skin Products Mentioned:  * Jelly Ko’s Cinnamon Toast Sugar Scrub Foam [https://jellyko.com.au/products/cinnamon-toast-sugar-scrub-foam]  One Must, One Meh, One Miss: Lip Product Reviews Products Mentioned  * Colorgram Fruity Glass Gloss [https://amzn.to/41mecbY] * Hera Sensual Nude Gloss [https://amzn.to/45apFMX] * Amuse Lip Smudger [https://amzn.to/3Hg9IwR] * Banila Co Lip Smudger https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-gelato-glaze-lip-mask * Jelly Ko Gelato Glaze Lip Mask [https://stylestory.com.au/collections/jelly-ko/products/jelly-ko-gelato-glaze-lip-mask] Watch Recommendation: * Dear Hongrang (Netflix) Some of the links in this post may be affiliate links. This means that if you click through and make a purchase, I may earn a small commission at no extra cost to you. Your support helps keep The Korean Beauty Show running. Thank you! See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.

The K-Beauty Brand That Grew Its Own Damn Centella

What kind of brand shuts down its entire production line for 72 hours just to ferment a single ingredient? In episode 270 of the Korean Beauty Show podcast, we’re sitting down with Mixsoon, a K-Beauty brand that stands out for all the right reasons.  In an industry built on speed, duplication and sometimes more hype than integrity, this brand is doing things differently, from farming its own Centella on Jeju Island to rejecting fear-based clean beauty narratives.    Access Full Show Notes for this Episode: Here [https://stylestory.com.au/blogs/podcast/the-k-beauty-brand-that-grew-its-own-d-mn-centella]    CONNECT WITH MIXSOON  Instagram: https://www.instagram.com/mixsoon_intl/ Korean Site: https://mixsoon.co.kr/ US Site: https://mixsoon.us/ Customer Service: global_cs@mixsoon.us   CONNECT WITH LAUREN Book a Consultation: https://stylestory.com.au/pages/k-beauty-consultancy [https://stylestory.com.au/pages/k-beauty-consultancy]Watch the Show on YouTube: https://www.youtube.com/@thekoreanbeautyshowpodcast [https://www.youtube.com/@thekoreanbeautyshowpodcast]Follow me on Threads: https://www.threads.net/@lauren.kbeauty [https://www.threads.net/@lauren.kbeauty]My Instagram: http://www.instagram.com/lauren.kbeauty [http://www.instagram.com/lauren.kbeauty]Shop K-Beauty: http://www.stylestory.com.au/ [http://www.stylestory.com.au/]Shop Jelly Ko: http://www.jellyko.com.au/ [http://www.jellyko.com.au/]Follow us on TikTok: https://www.tiktok.com/@stylestory_kbeauty [https://www.tiktok.com/@stylestory_kbeauty]Stay up to date with K-Beauty: https://stylestory.com.au/pages/free-gift-signup [https://stylestory.com.au/pages/free-gift-signup]Take the K-Beauty Product Quiz: https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/ [https://stylestory.com.au/tools/perfect-product-finder/find-your-perfect-k-beauty-product#/]   EPISODE SUMMARY Lauren sits down with Mina from Mixsoon to discuss:  * The founder’s beginnings as a distributor and how the brand “Mixsoon” was  born  * How Mixsoon approaches both formulation and fermentation * Growing their own Centella asiatica on a farm in Jeju Island  * How the brand went from insider favourite to international “cult” brand  * How they built a “clean beauty” brand without fear mongering  * How the brand continues  to grow and survivor in the face of so many competitors shutting their doors  * How their collaboration with Korean boy band Enhyphen came about  * What’s next for Mixsoon See omnystudio.com/listener [https://omnystudio.com/listener] for privacy information.