How Creativity Starts with a Single Idea

Bruce Lerman: Creating Experiences That Last

In this episode, we sit down with Bruce Lerman, Founder and Director of Impact Collective, the design and production studio behind immersive experiences for some of the world's biggest brands. Our conversation explores the creativity that exists within sport, the hidden magic of Leeds' iconic Dark Arches, and Bruce's passion for the city's thriving street art scene. From designing unforgettable brand experiences to finding inspiration in unexpected places, Bruce shares how creativity, culture and community come together to shape the way we experience the world.

How Creativity Starts with a Single Idea

Join us as we chat with Sharon Watson MBE, CEO and Principal of the Northern School of Contemporary Dance, about the importance of creativity in education and why Leeds plays such a vital role in the creative scene. Sharon shares her journey through dance, leadership, and storytelling, exploring how inspiration can come from the simplest moments. From championing the arts to encouraging creative thinking, this episode is full of insight and inspiration. Whether you’re passionate about the arts, education, leadership, or discovering how ideas come to life, this episode is packed with insight and inspiration.

Unlocking Creativity with Andrew Beniston

Join us as we chat with Andrew Beniston, co-founder of Tungsten Media and a pioneer in AI-powered virtual production. He shares his journey into cutting-edge creative tech and how AI is unlocking new levels of freedom for creators From building immersive virtual production setups to creating the ultimate “cheat code” for movie nights, Andrew offers a fresh perspective on the future of creativity. Whether you’re into tech, storytelling, or looking to push creative boundaries, this episode is packed with inspiration.

Cooking up Creativity with Chef Jono

Join us as we chat with Chef Jono, former MasterChef The Professionals contestant and co-owner of V&V Restaurant in Leeds. He shares his journey in the culinary world, the art of creativity in the kitchen, and lessons he's learnt from training at the Michelin-starred Noma. Whether you’re in the kitchen, in business, or just love food, this episode is packed with inspiration.!

Jonny O'Reardon: From Skateboarding to the World Cup

In this episode, Paul sits down with Jonny, co-founder of Brand Federation, to dive into the creative roots that shaped his career. Jonny talks about discovering design through skateboarding, building confidence in his voice, and the surreal thrill of seeing his work appear during the World Cup. A brilliant conversation for anyone who loves branding, culture and the stories behind great design.