The Lost Gears Podcast
Long before carbon fiber, electronic shifting, and modern racing technology, a young mechanic opened a small workshop in Milan and began building bicycles. His name was Edoardo Bianchi, and the company he founded in 1885 would become one of the most recognizable names in cycling history. In this episode of The Lost Gears Podcast, we explore the origins of Bianchi and the remarkable story behind one of cycling's oldest surviving brands. From a modest repair shop in Milan to international recognition, Bianchi helped shape the identity of the bicycle during its formative years. We'll look at Edoardo Bianchi's early innovations, his relationship with Queen Margherita of Italy, and how his work helped make cycling more accessible to a wider audience. We'll also dive into the origins of the legendary Celeste color, the growth of the Bianchi brand, its connection to racing, and its partnership with Pirelli as the bicycle industry continued to evolve. Along the way, we'll explore how Bianchi expanded beyond bicycles into motorcycles and automobiles, and why the company has remained a symbol of cycling heritage for well over a century. While many early bicycle manufacturers faded into history, Bianchi endured. Because some companies build bicycles. Others become part of cycling's identity.
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