1.2 How to Analyze Mailing Lists

1.6 How to Apply New Technologies to Aging Lists

Did you know you can enhance outdated lists with the help of new tactics? In the Season 1 finale, Greg and JoAnn hit on several technologies that help. Hear how to add useful data to lists you already own, the "New Technology Toolbox," the value of QR Codes and targeted ads, how to use social media to drive traffic to your website, and the reality of the data social media platforms gather. Learn more at HippoDirect.com [https://www.hippodirect.com/]

1.5 How to Apply Classic List Strategies to New Lists

There are many classic list strategies you can apply to new lists. In this episode, Greg and JoAnn cover some clever and effective ideas that have stood the test of time. Hear creative testing tactics for lists and message copy, advanced list use strategies and techniques, how to better understand your customers, the 80-20 Rule when it comes to lists, and everything from quick-and-dirty tips to dirty jokes. Learn more at HippoDirect.com [https://www.hippodirect.com/]

1.4 How to Create Mailing Lists

Ready to create your own mailing list? In this episode, Greg and JoAnn share the secret recipe for creating a marketing list, complete with tasty food metaphors. Hear why you need to create a marketing list, how to use "The List Pie" to focus your list-building plan, the methods for capturing buyers for your product or service, the “Homemade Chicken Noodle Soup” approach to creating your marketing list, and tools you can use to keep your list cleaned and tuned up! Learn more at HippoDirect.com [https://www.hippodirect.com/]

1.3 How to Buy Mailing Lists

Knowing how to buy mailing lists is a crucial skill set to add to your marketing repertoire. In this episode, Greg and JoAnn detail the ins and outs of buying mailing lists. Hear how and where lists are stored, tips to read a datacard, how to use the Mailing Lists Hierarchy to prioritize lists, a crash course on list pricing and negotiation, and what parties are involved in the list transaction. Learn more at HippoDirect.com [https://www.hippodirect.com/]

1.2 How to Analyze Mailing Lists

List analysis is one of the most important parts of the mailing list world. In this episode, host Greg Branstetter is joined by his wife and CFO JoAnn to break down how to analyze mailing lists. Hear how to figure out how people got on the mailing list, how to refine the list to get the names you want, how to determine how clean and accurate the list is, what rate is even more important than the response rate, and a math lesson for mailing lists. Learn more at HippoDirect.com [https://www.hippodirect.com/]