Kristin Banta on Defining Creative Point of View, Storytelling Events, and Finding the “Why”

Kristin Banta on Defining Creative Point of View, Storytelling Events, and Finding the “Why”

Host Michael Coombs interviews Kristin Banta, founder of Kristin Banta Events, about being named one of the most influential event professionals of the past 25 years and how her 23-year journey evolved from learning weddings from scratch to producing premieres, immersive brand events, and corporate work. Banta explains she broke from traditional weddings by first mastering the rules, then reshaping them around a clear point of view, and advises creatives to define what they uniquely bring and find clients who respond. She describes her client intake process as listening, asking the right questions, and uncovering the “why” before design begins, noting the stigma corporate clients can have toward wedding producers and the limits of designing solely for social media moments. She details her award-winning “Shape of Water” wedding concept and shares how surviving a hit-and-run accident reframed her priorities and gratitude for life. 00:00 Find Your Point of View 00:16 Meet Kristin Banta 01:22 Starting in Weddings 02:51 Theater to Events Path 05:30 Learning the Rules 06:53 Breaking Tradition Backlash 08:36 Expanding Beyond Weddings 09:51 Client Why and Intake 11:11 Corporate Stigma Shift 15:25 Pretty Versus Impact 16:13 Beyond Social Media Moments 18:30 Standing Out Today 20:40 Shape of Water Concept 22:50 Guest Journey Walkthrough 24:43 Designing Multisensory Stories 25:39 Life Changing Accident 28:56 Why the Work Matters 30:55 Closing and Subscribe Links : Michael Coombs [https://michaelcoombs.ca/] Kristin Banta Events [https://kristinbanta.com/]

Veronica Di Santo on Launching V, Building Ines Di Santo, and Leading Through Grief

Today’s show features Veronica Di Santo, co-founder and managing partner of Ines Di Santo, about luxury bridal fashion, entrepreneurship, and resilience.  Veronica describes herself as a passionate, people-focused, and spiritual person while sharing the story behind the launch of V, Veronica Di Santo. She reflects on growing up in her mother’s atelier, where she learned that bridal is about creating history and that building a successful brand requires both sacrifice and a relentless pursuit of excellence. She also shares the “aha” moment she experienced while in university that led her to join the family business. Throughout the conversation, Veronica discusses the brand’s growth on a global scale, the importance of surrounding yourself with the right people, and why strong teams are essential to long-term success. She opens up about her manifestation practices, navigating the loss of her husband during COVID with the support of her team, and the habits that keep her grounded, including working out and learning tennis. Her biggest lessons: lead with passion, embrace what makes you different, invest in great people, and always be willing to listen. 00:00 Carving Her Own Path 00:35 Meet Veronica Di Santo 02:34 Launching V Bridal Line 04:41 V Bride vs Ines Style 06:03 Growing Up In Atelier 08:29 Choosing The Family Dream 11:16 Scaling To Global Luxury 13:24 Finding Talent And Manifesting 18:56 Grief And Healing Journey 24:12 Staying Grounded And Sharp 26:47 Advice For Brand Builders 27:57 Power Of Listening 31:03 Closing And Subscribe Links : Michael Coombs [https://michaelcoombs.ca/] Veronica Di Santo [https://www.instagram.com/veronica_disanto/?hl=en] Ines Di Santo [https://inesdisanto.com/]

Consistency, Follow-Up, and Luxury Hospitality Principles for Sales and Leadership with Cindy Novotny

Host Michael Coombs interviews sales, leadership, and customer service trainer Cindy Novotny about building sustainable businesses through the combination of strong sales, exceptional service, and leadership. Drawing from her experience with the Ritz-Carlton Learning Institute and Malcolm Baldrige quality standards, she shared how vision, mission, onboarding, daily standards, reviews, and communication huddles all contribute to long-term success — and how luxury hospitality practices can translate into corporate industries. She also emphasized the importance of fast, personalized follow-up through “personal automation,” avoiding public pricing for customized work, and consistently pursuing business through referrals, outreach, and re-engaging after lost bids. We discussed the value of asking for honest feedback after losses, the reality that most prospects need 6–13 touchpoints, and the importance of staying connected with clients at least every six months. Some of the biggest themes throughout the conversation were consistency, blocking one hour daily for business development, understanding your numbers and ROI, using AI for call notes and speech prep, improving presentation skills, and staying curious and coachable across generations. 00:00 Consistency Wins 00:40 Meet Cindy Novotny 01:27 Sales Service Leadership Trio 02:56 Luxury Hospitality Playbook 04:08 Vision Mission Standards 05:13 Processes for Solo Entrepreneurs 06:06 Fast Follow Up Example 07:47 Personal Automation System 09:04 Why No Website Pricing 10:32 Referrals and Lost Deals 11:40 Handling Rejection and Feedback 14:36 Ghosting and Mystery Shopping 16:04 No Fluff Direct Leadership 19:14 Truth and Ethics in Sales 20:53 What Makes Winners Consistent 21:25 Daily Sales Consistency 21:42 Practice Beats Talent 23:11 One Hour Business Block 24:27 Capture Leads Fast 25:36 Follow Up Cadence 29:59 Know Your Numbers 31:26 Build Lists And Referrals 33:30 Get Help To Scale 36:37 AI As Your Assistant 38:13 Mentors And Learning 40:25 Closing Thanks And Subscribe Links: Cindy Novotny [https://cindynovotny.com/] Michael Coombs [http://www.michaelcoombs.ca/]

Josh Spiegel of Birch Events: Listening as Luxury, Surviving Debt, and Scaling Creativity

Host Michael Coombs interviews Josh Spiegel, founder and chief creative officer of Birch Events, about his path from selling florals in his dad’s Brooklyn balloon shop to producing 200+ events a year. Spiegel says Birch’s foundation is service and listening, defining luxury as how clients feel and how heard they are. He recounts early financial naivety that led to about $1.5M in debt, and describes steps to regain control: paying himself a salary, using an “envelope diet,” finding partners with complementary skills, and selling 70% of the company to gain operational and financial support; he says the debt took about 10 years to resolve. He discusses partnership lessons, resilience through COVID, designing by extracting clients’ stories, the role of relationships and authenticity, excitement about AI-driven internal tools, hiring CEO Lance Emanuel in 2023, and plans for global growth and broader market service. 00:00 Service Is Luxury 00:16 From Balloon Shop 01:20 Listening Builds Birch 02:33 Debt And Naivete 04:20 Envelope Budgeting 07:15 Finding The Right Partner 09:59 A Decade To Debt Free 10:55 Surviving COVID 13:44 Resilience Mountain Mindset 16:47 Humility And Authenticity 18:17 Innovation At Scale 19:47 Client Discovery Process 20:45 Design Starts With Questions 21:07 Reimagining Navy Theme 21:50 Jewel Box Event Reveal 23:22 Listening As Superpower 25:52 Luxury Means Whole Sentence 27:18 Relationships Build Success 29:55 Social Media And Privacy 31:30 Standing Out In Luxury 33:46 AI Transforms Workflow 36:20 Why Hire A CEO 39:18 Whats Next For Birch 40:27 Final Thanks And Signoff Links: Michael Coombs [https://michaelcoombs.ca/] Birch Events [https://birchevents.com/about/]

Mo Govindji of Mango Studios - Wedding Photography with Systems, Trust and a Visual Planning Process

Host Michael Coons interviews Mo Govindji of Mango Studios, a wedding photography company founded in Toronto in 2005 that now shoots globally with a boutique team across Toronto, Miami, and destination markets. Mo attributes 20+ years of consistency to quality as a prerequisite, plus strong people, customer service, consistency, systems, and embracing change. He explains Mango’s three “machines” (sales/marketing, hiring/training and shooting, and production) and how their funnel uses tools like Instagram, Typeform, Acuity, Salesforce, and ShootQ. After COVID reduced in-person consultations, Mango built an in-house, collaborative system that transcribes calls and turns them into a visual canvas/plan (vision-board style) to align expectations and build trust, reducing post-wedding disconnects. Mo argues trust is the key differentiator in saturated markets, advises focusing on what you’re obsessive about, strengthening foundations to fix “leaky buckets,” prioritizing distribution, and applying “pain plus reflection equals progress” to adapt. 00:00 Adapt Or Die Mindset 00:49 Meet Mango Studios 01:51 Three Keys To Longevity 02:36 Building Consistency At Scale 03:50 Systems That Run The Studio 05:12 Sales Funnel And CRM Stack 06:39 Consultations Before And After COVID 09:42 Vision Board For Creative Alignment 12:03 Why Clients Stop Booking 13:38 From Portfolio To Plan 15:13 Integrating Tools Into One Canvas 18:25 Trust As The Differentiator 23:04 Advice To Rise Above 25:47 Start With A Strong Foundation 27:47 Distribution Beats The Product 29:51 Pain Plus Reflection Equals Progress 31:53 Closing And Farewell Links: Mango Studios [https://mangostudios.com/] Michael Coombs [https://michaelcoombs.ca/]