The Outdoor Brands Weekly Trends Report

The Outdoor Trend Report with giovanni gallucci: June 18, 2026

10 min · 18. kesä 2026
jakson The Outdoor Trend Report with giovanni gallucci: June 18, 2026 kansikuva

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The Outdoor Trend Report, weekly deep dive. Good morning. This is Rachel Donovan, joining giovanni gallucci on the Outdoor Trend Report. Morning, Rachel. Desert behaving up there. Hot pavement by seven, light still soft on the Davis Mountains. Truck started on the first turn. I'll take all three. Three trends this week. One, the rooftop tent quietly became a payment plan. Two, the sun shirt walked off the trail and into the school pickup li . . . | ai-assisted content * (00:00) - Intro * (00:32) - Story 1 * (03:38) - Story 2 * (06:31) - Story 3 * (09:37) - Outro

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jakson The Outdoor Trend Report with giovanni gallucci: May 28, 2026 kansikuva

The Outdoor Trend Report with giovanni gallucci: May 28, 2026

Toyota's 2026 Trailhunter rolled the two-year aftermarket build inside the OEM line and financed the whole stack, gutting the customer journey ARB and Old Man Emu built their US business on. The play isn't to fight the spec, it's to sell the next stage: basecamp craft, real recovery training, the build series that runs after the dealership. Tariffs and the PFAS phase-out handed every made-in-USA outdoor brand a competitive moat they didn't pay for, with a six to nine month window before import brands reprice. And Texas is the structural outdoor buyer for 2026 while most brand creative is still shooting in Moab. . . . | ai-assisted content * (00:00) - Intro * (00:32) - Story 1 * (03:14) - Story 2 * (06:28) - Story 3 * (10:04) - Outro

28. touko 202610 min