The Private Equity Podcast, by Raw Selection
In this episode of The Private Equity Podcast, Alex Rawlings speaks with Russ Roenick, Co-Founder and Managing Partner at Transom Capital, about building a differentiated middle-market investment strategy around carve-outs, special situations and operational complexity. Russ explains how launching Transom shortly before the global financial crisis shaped the firm’s highly hands-on approach. He outlines how Transom identifies businesses with strong underlying industry potential but significant operational challenges, then applies a disciplined value-creation model to improve performance. The discussion covers Transom’s six core operational transformations: salesforce effectiveness, new product innovation, digital transformation, supply-chain improvement, cost reduction, and talent and culture. Russ also shares how the firm structures its operations team, why former portfolio-company CEOs and CFOs can become highly effective operating partners, and how Transom is deploying AI across back-office and commercial functions. Key Takeaways * Why operational and situational complexity can create attractive entry points. * How Transom approaches carve-outs as an opportunity rather than simply additional risk. * The importance of building repeatable operational capabilities instead of attempting every possible transformation. * Why operating teams should be involved from underwriting through execution. * How supply-chain improvements have generated substantial gross-margin expansion. * Where AI is currently delivering value across accounts payable, receivables, customer service, forecasting and sales. * Why portfolio companies need internal AI champions to drive adoption. * How leaders can stay informed without overpowering portfolio-company management teams. Timestamps 00:00 Introduction to Russ Roenick and Transom Capital 00:30 Moving from McKinsey into Private Equity 01:26 Transom’s value-oriented investment strategy 01:55 Distressed investing versus operational value investing 03:16 Using operational and situational complexity 04:14 Carve-outs, lender situations and tail-end funds 05:14 Launching Transom during the global financial crisis 07:04 The importance of adapting while maintaining investment discipline 08:29 Why Transom specialised in carve-outs and special situations 10:58 Why many firms view carve-outs as excessive risk 12:54 Transom’s six operational transformation strategies 13:23 Salesforce transformation 14:17 New product innovation 14:45 Digital transformation and AI implementation 15:15 Supply-chain and gross-margin improvement 16:13 Cost reduction, talent and culture 17:37 Structuring the portfolio operations team 18:05 Recruiting former portfolio-company CEOs and CFOs 19:59 Transom’s approach to AI adoption 20:57 Applying AI across back-office functions 21:49 Creating internal AI champions 22:48 Common AI use cases across the portfolio 24:10 How Russ stays informed 25:31 Leadership, decision-making and knowing when to step back 25:57 How to contact Russ Raw Selection partners with Private Equity firms and their portfolio companies to secure exceptional executive talent. We focus on de-risking executive recruitment through meticulous search and selection processes, ensuring top-tier performance and long-term success. 🔗 Connect with Alex Rawlings on LinkedIn https://www.linkedin.com/in/alexrawlings/ [https://www.linkedin.com/in/alexrawlings/]🌐 Visit Raw Selection www.raw-selection.com [http://www.raw-selection.com/]
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