The Register Kettle

Google's AI ventures are enshittification in action

33 min · 24. touko 2026
jakson Google's AI ventures are enshittification in action kansikuva

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Google I/O has ostensibly been an AI show for a few years running, but this year's announcements have taken the cake, which Google seems all to happy to let its users eat as it reshapes the web.  On this week's episode of The Kettle, host Brandon Vigliarolo is joined by El Reg senior reporter Tom Claburn and open source reporter Liam Proven to discuss how Google's bevy of AI announcements, and declaration that we're entering the era of AI search, might not play well with customers.  From an enlarged AI mode, to AI ads stuffed into AI answers, and pushing AI devs onto closed-source tools after shuttering open-source ones, Google is leaning hard into its version of the future of the internet no matter what users might think, and we wonder whether that might finally crack Google's stranglehold on the web.

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