Rental Roundtable #104: AI Marketing for Equipment Rental Companies

Rental Roundtable #104: AI Marketing for Equipment Rental Companies

Most rental owners are still chasing the top spot on Google. That used to be the whole game. In this episode, Krista Chapman [https://www.linkedin.com/in/kristachapman], founder of Path & Compass [https://www.pathandcompass.com/], breaks down the biggest shift in local search in years, from SEO to AEO and GEO, and what independent rental operators need to do right now to make sure AI recommends their business instead of their competitor's.

Rental Roundtable #103: Equipment Rental Theft Prevention - Lessons From 50 Years in the Business

Theft is the number one topic in equipment rental, and after 10 years of running one of the industry's largest owner communities, Ed Craddock of True Value Rental in Bay City, Michigan has seen every scheme in the book. In this episode, Ed walks through how theft methods are evolving, how to train your counter staff to respond, and why staying connected to other operators is still your best defense.

Rental Roundtable #102: How to Grow Your Rental Business This Spring

The rental companies growing fastest this season are not the ones with the biggest fleets; they are the ones with a real plan. In this episode, Dan Crowley, CEO of Peer Executive Groups [https://www.peerexecutivegroups.com/], breaks down what that plan looks like right now, from building a sub-rental network and turning counter staff into inside sales, to hiring your first outside rep and using AI to generate leads before your competition even knows the opportunity exists.

Rental Roundtable #101: What Independent Owners Need to Know About M&A

Selling an independent rental company is one of the biggest decisions an owner will ever make, and most don't know what to expect until they're already in the process. In this episode, Gary Stansberry [https://www.linkedin.com/in/gary-stansberry-b284aa1a/], owner of The Stansberry Firm [https://thestansberryfirm.com/], walks through how the M&A process actually works, what buyers look for, and why independent operators need to step up their game to compete and build something worth selling.

Rental Roundtable #100: The Art and Science of Building a Family Rental Business

One hundred episodes in, we sat down with Steve and Austin Mau, the father-son owners of Brainerd General Rental [https://www.brainerdrental.com/] in Minnesota, to talk about what it actually takes to build a rental business that lasts. From navigating a family working relationship to the industry's shift from gut feel to data-driven decisions, this is a candid conversation about community, growth, and what 20 years in rental teaches you.