Rachael Balmforth - Senior Social & Influencer Manager @ AO (ex Missguided, Betfred) | The Rest is Content Podcast

Rachael Balmforth - Senior Social & Influencer Manager @ AO (ex Missguided, Betfred) | The Rest is Content Podcast

How do you make people care about washing machines on TikTok? In this episode, we sit down with AO's social lead (and former Missguided Brand Manager) to discuss her decade-long journey in digital marketing. We dive into the legendary 2018 Missguided x Love Island partnership, the logistics of running real-time social "war rooms" and how the AO team make unsexy appliances interesting on social. Rachael (Dennis) Balmforth on LinkedIn - https://www.linkedin.com/in/rachaelbalmforth/ Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w Available on Spotify, YouTube & Apple. Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 YouTube - https://youtu.be/JvhGHmO1lsM The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Rebecca Fowler - How to build a community around flowers (Interflora) | The Rest is Content Podcast

What does it actually mean to be a Community Growth Manager in today's digital landscape? In this episode I’m talking to Rebecca Fowler. Becca is the Community Growth Manager at Interflora for the UK & Ireland. We discuss the shifting paradigms of platform algorithms, why direct shares are the ultimate metric of brand health, and how to create campaigns that evoke deep, genuine human emotion without feeling cynical. Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w Rebecca on LinkedIn - https://www.linkedin.com/in/rebecca-fowler-34b91265/ Available on Spotify, YouTube & Apple. Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 YouTube - you're here. The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Georgie Burr - How funny comments helped build Tango's TikTok

Georgie Burr is a Midweight Creative at Fabric Social and a former Junior Creative at Coolr. Over the last two years she has worked with the Tango and Burger King social media teams to grow their voice and channels. In this episode we talked about: * Her role as the "funny voice" in the TikTok comments * How to handle talking to a much younger audience. * What is a "trend" vs just a funny video that some has made. * Can you teach someone to be funny online? And so much more! Follow Georgie on LinkedIn - https://www.linkedin.com/in/georgie-burr-072b33226/ Follow Simon on LinkedIn - https://www.linkedin.com/in/simoncaine/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

James Parker - Former Creative Director at Coolr (Burger King, Lidl, Samsung etc)

Stop competing with your rivals and start competing for eyeballs. Former Coolr CD James Parker sit downs to define what "social creativity" actually means today and why you can’t just copy-paste your TikToks onto YouTube Shorts. We also talked about being one of the first employees at the mega agency Coolr and why he left to go freelance. Please do share the pod with one person you think would get some value out of it, it really helps more than you know. Follow Parker on LinkedIn - https://www.linkedin.com/in/jamesparker03/ Follow Simon (the host) on LinkedIn - https://www.linkedin.com/in/simoncaine/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Lori Smith - Social Media Content Consultant | ex-Digital Voices | The Rest is Content Podcast

Lori Smith is a Social Media Consultant that helps Brands and Creators to get the most out of their content. She's worked with some of the biggest YouTubers on the planet to help them edit their content and find brand deals. Let's jump in her career, learn how to find the best brand deals and how YouTubers are dealing with creator economy problems in 2026. Simon Caine on LinkedIn - https://www.linkedin.com/in/simoncaine/w Lori Smith on LinkedIn - https://www.linkedin.com/in/lori-smith-21307214b/ Available on Spotify, YouTube & Apple. Spotify - https://open.spotify.com/show/7dOLmOXsa7fyC1bW12LrSs iTunes - https://podcasts.apple.com/us/podcast/the-rest-is-content-with-simon-caine/id1882703659 YouTube - you're here. The Rest is Content is an In Gravity's Way production for the internet. All elements are created by Simon Caine. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.