The Restaurant Innovator

How Fiamma Turned Scarcity Into a Sellout Strategy (With Just 5 Burgers a Day)

32 min · 20. touko 2026
jakson How Fiamma Turned Scarcity Into a Sellout Strategy (With Just 5 Burgers a Day) kansikuva

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Chefs Britt Rescigno and Kinsey Leodler dive into the high-stakes first year of Fiamma, their live-fire destination restaurant in Sun Valley, Idaho. The duo shares how they successfully pivoted their concept from a pasta house to an Italian steakhouse, the operational genius behind their "five-burgers-a-day" exclusivity play, and the mindset shift required to move from micromanagement to empowered leadership. It’s a masterclass in adapting to an emerging market, building a sustainable team culture, and the "yin and yang" of a professional and personal partnership.  Read Britt & Kinsey’s recent feature in FSR here [https://www.fsrmagazine.com/feature/britt-rescigno-and-kinsey-leodler-stoke-the-flame-at-fiamma/], follow Fiamma’s Instagram here [https://www.instagram.com/fiamma_sunvalley/], and check out their Sunday Supper series here [https://www.fiammasunvalley.com/events].

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jakson How Fiamma Turned Scarcity Into a Sellout Strategy (With Just 5 Burgers a Day) kansikuva

How Fiamma Turned Scarcity Into a Sellout Strategy (With Just 5 Burgers a Day)

Chefs Britt Rescigno and Kinsey Leodler dive into the high-stakes first year of Fiamma, their live-fire destination restaurant in Sun Valley, Idaho. The duo shares how they successfully pivoted their concept from a pasta house to an Italian steakhouse, the operational genius behind their "five-burgers-a-day" exclusivity play, and the mindset shift required to move from micromanagement to empowered leadership. It’s a masterclass in adapting to an emerging market, building a sustainable team culture, and the "yin and yang" of a professional and personal partnership.  Read Britt & Kinsey’s recent feature in FSR here [https://www.fsrmagazine.com/feature/britt-rescigno-and-kinsey-leodler-stoke-the-flame-at-fiamma/], follow Fiamma’s Instagram here [https://www.instagram.com/fiamma_sunvalley/], and check out their Sunday Supper series here [https://www.fiammasunvalley.com/events].

20. touko 202632 min