Salesforce's CMO: “We Were Ignoring 75% of 250,000 Leads a Week”

The AI System Behind a Modern Sales Team

👉🏼 Want to see where your deals are dying and what each leak is costing you in real dollars? Grab the free Revenue Leak Playbook + calculator: https://venli.co/pod-shownotes-diag-sales-leadership [https://venli.co/pod-shownotes-diag-sales-leadership] 👉🏼 CEOs, founders, CROs & VPs of Sales: want us to pinpoint the best 3 moves to grow revenue using your own pipeline and calls? Book a free 45-minute Executive Snapshot: https://venli.co/pod-shownotes-exec-sales-leadership [https://venli.co/pod-shownotes-exec-sales-leadership] Most sales teams use AI like a fancy Google: one question, one paragraph, and it never moves the number. In this walkthrough I run all 11 AI agents my team uses to close six-figure deals, live, on a real deal, and I show you exactly where AI helps and where a human still has to take over. Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ employees, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators. If you're serious about driving results, this is your playbook. Follow Marcus Chan's Socials: LinkedIn [https://urlgeni.us/linkedin/IThv] | YouTube [https://urlgeni.us/youtube/channel/marcuschan] | Instagram [https://urlgeni.us/instagram/marcuschan] | TikTok [https://www.tiktok.com/@marcuschanofficial?is_from_webapp=1&sender_device=pc] | Venli [http://www.venliconsulting.com]

You Can't Outwork Your Environment

The people you sit next to all day are setting your ceiling. ㅤ Marcus breaks down why hanging around reps who complain keeps you average, and how proximity to top performers pulls you up fast. ㅤ In this short episode, Marcus breaks down how your environment decides your performance: ㅤ * Why "you are the average of the five people you spend the most time with" (Jim Rohn) plays out on your sales floor * The complainer cycle: how sitting with low performers who trash the company keeps you stuck * How to engineer your own "curated environment" for success, the way big events design the room around you ㅤ 👉 Want to uncover your biggest hidden revenue leaks? Free Diagnostic Playbook: https://venli.co/pod-shownotes-diag-sales-skills [https://venli.co/pod-shownotes-diag-sales-skills] 👉 Want to double revenue without increasing headcount? Book a 45-min working session: https://venli.co/pod-shownotes-exec-sales-skills [https://venli.co/pod-shownotes-exec-sales-skills] ㅤ About Marcus Chan: ㅤ Wall Street Journal best-selling author and CEO of Venli Consulting. ㅤ Led a $195M/year sales org with 110+ employees. ㅤ Promoted 12 times in 8 years. ㅤ Marcus helps CROs and Sales VPs install B2B sales operating systems that drive real revenue lift. ㅤ Follow Marcus Chan: ㅤ LinkedIn [https://urlgeni.us/linkedin/IThv] | YouTube [https://urlgeni.us/youtube/channel/marcuschan] | Instagram [https://urlgeni.us/instagram/marcuschan] | TikTok [https://www.tiktok.com/@marcuschanofficial?is_from_webapp=1&sender_device=pc] | Venli [http://www.venliconsulting.com]

How Bemo Grew Their Average Deal Size From $19K to $300K+ (and Hit $16M ARR)

👉🏼 Want to see where your deals are dying and what each leak is costing you in real dollars? Grab the free Revenue Leak Playbook + calculator: https://venli.co/pod-shownotes-diag-client-story [https://venli.co/pod-shownotes-diag-client-story] 👉🏼 CEOs, founders, CROs & VPs of Sales: want us to pinpoint the best 3 moves to grow revenue using your own pipeline and calls? Book a free 45-minute Executive Snapshot: https://venli.co/pod-shownotes-exec-client-story [https://venli.co/pod-shownotes-exec-client-story] Bemo grew its average deal size from $19,000 to $300,000 and its revenue from $10M to $16M ARR, without moving to a bigger market. The engine behind it was win rate: on large deals, the team went from closing 5 to 8 percent to 20 to 25 percent, and closed a $1.2M deal, the biggest in company history. In this episode, Marcus Chan sits down with Bemo CEO and CISO Bruno Lecoq to break down the system that made it repeatable. What you will take away: * How Bemo grew its average deal size from $19K to $300K * Why great SMB reps lose big enterprise deals, and how to fix it * How segmenting win rate by deal size exposed the real leak * The 8-phase system that made $300K deals repeatable Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ employees, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators. If you're serious about driving results, this is your playbook. Follow Marcus Chan's Socials: LinkedIn [https://urlgeni.us/linkedin/IThv] | YouTube [https://urlgeni.us/youtube/channel/marcuschan] | Instagram [https://urlgeni.us/instagram/marcuschan] | TikTok [https://www.tiktok.com/@marcuschanofficial?is_from_webapp=1&sender_device=pc] | Venli [http://www.venliconsulting.com]

Salesforce's CMO: “We Were Ignoring 75% of 250,000 Leads a Week”

👉🏼 Want to see where your deals are dying and what each leak is costing you in real dollars? Grab the free Revenue Leak Playbook + calculator: https://venli.co/pod-shownotes-diag-podcast [https://venli.co/pod-shownotes-diag-podcast] 👉🏼 CEOs, founders, CROs & VPs of Sales: want us to pinpoint the best 3 moves to grow revenue using your own pipeline and calls? Book a free 45-minute Executive Snapshot: https://venli.co/pod-shownotes-exec-podcast [https://venli.co/pod-shownotes-exec-podcast] In this episode, Marcus Chan interviews Dina Apostolou, CMO at Salesforce, on the shift to agentic selling: why 75% of Salesforce's 250,000 weekly leads went unworked, what changed when AI agents took over the follow-up, and how to roll agents out on your own team. Learn more from Dina Apostolou and Salesforce here: https://www.salesforce.com/sales/cloud/ [https://www.salesforce.com/sales/cloud/] https://www.linkedin.com/in/dinaapostolou/ [https://www.linkedin.com/in/dinaapostolou/] Welcome to The Revenue Vault powered by Venli, where top Sales VPs, CROs, and revenue leaders share exactly how they build high-performance revenue engines from systems and sales plays to leadership moves that actually work. Hosted by Marcus Chan, Wall Street Journal best-selling author and CEO of Venli Consulting, who led a $195M/year sales org with 110+ employees, and was promoted 12 times in 8 years, this show is tactical, direct, and built for operators. If you're serious about driving results, this is your playbook. Follow Marcus Chan's Socials: LinkedIn [https://urlgeni.us/linkedin/IThv] | YouTube [https://urlgeni.us/youtube/channel/marcuschan] | Instagram [https://urlgeni.us/instagram/marcuschan] | TikTok [https://www.tiktok.com/@marcuschanofficial?is_from_webapp=1&sender_device=pc] | Venli [http://www.venliconsulting.com]

Win Back a $1M Account You Already Lost

👉🏼 Want to see where your deals are dying and what each leak is costing you in real dollars? Grab the free Revenue Leak Playbook + calculator: https://venli.co/pod-shownotes-diag-discovery [https://venli.co/pod-shownotes-diag-discovery] 👉🏼 CEOs, founders, CROs & VPs of Sales: want us to pinpoint the best 3 moves to grow revenue using your own pipeline and calls? Book a free 45-minute Executive Snapshot: https://venli.co/pod-shownotes-exec-discovery [https://venli.co/pod-shownotes-exec-discovery] You just lost a $1M account, two of the three buyers have gone silent, and the only feedback you got was brutal. ㅤ Here is the exact play to get back in the room, repair the trust, and re-earn the deal you already lost. ㅤ In this short episode, Marcus breaks down how to win back a million-dollar account you have already lost: ㅤ * The "fall on the sword" opener: take 100% ownership and defend nothing * The grand gesture that proves you mean it: your CEO flying across the country for an in-person dinner * Why re-earning a lost $1M deal can unlock the rest of the account the competitor already owns ㅤ About Marcus Chan: ㅤ Wall Street Journal best-selling author and CEO of Venli Consulting. ㅤ Led a $195M/year sales org with 110+ employees. ㅤ Promoted 12 times in 8 years. ㅤ Marcus helps CROs and Sales VPs install B2B sales operating systems that drive real revenue lift. ㅤ Follow Marcus Chan: ㅤ LinkedIn [https://urlgeni.us/linkedin/IThv] | YouTube [https://urlgeni.us/youtube/channel/marcuschan] | Instagram [https://urlgeni.us/instagram/marcuschan] | TikTok [https://www.tiktok.com/@marcuschanofficial?is_from_webapp=1&sender_device=pc] | Venli [http://www.venliconsulting.com]