#113: David Brock Returns: Why a 15% Win Rate Should Terrify You (Not Satisfy You)

#113: David Brock Returns: Why a 15% Win Rate Should Terrify You (Not Satisfy You)

What separates a consistently great salesperson from a consistently mediocre one - when they work for the same company, sell the same product, and operate in the same market? Bestselling author David Brock returns to the show to answer exactly that. After writing the Sales Manager Survival Guide, David spent years trying to crack what was missing from the conversation around sales performance. The answer became his latest book, Good Enough, Good Enough - and it has nothing to do with your CRM, your tech stack, or your training programs. In this episode, David and St John unpack the mindsets and behaviours that actually drive sales excellence: caring, purpose, curiosity, accountability and discipline. David explains why a 15% win rate means you're losing 85% of the time, why organisations that hit their numbers are often the ones most blind to their own mediocrity, and why the soft stuff is the hardest stuff for managers to coach. You'll also hear how to recruit and interview for curiosity, the redirection question that kills excuses in coaching conversations, the story of the $20 billion company that was aiming too low, and why you're not too busy to learn - you're too busy because you're not learning. Connect with David on ⁠⁠⁠⁠⁠⁠⁠LinkedIn [https://www.linkedin.com/in/davebrock/]⁠⁠⁠⁠⁠⁠⁠. Check out his wonderful books on Amazon: - ⁠The DNA of Sales Excellence [https://www.amazon.com/dp/099756024X/] ⁠- Is 'Good Enough' Good Enough⁠ [https://www.amazon.com/dp/0997560223/] +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1 ⁠⁠⁠⁠here⁠⁠⁠⁠ [https://www.ruralsalessuccess.com/fieldcoachio-welcome]. No subscriptions or contract. Cancel anytime. Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ref=sr_1_1?crid=1ZEL321UIQK2I&dib=eyJ2IjoiMSJ9.lLi8VZhS_Svbobt8PcDpfQ.uWfTmhqe7wS7sZr7pOrC5RiS5bKyhH1thuq3Lqq_Qlg&dib_tag=se&keywords=365+days+to+rural+sales+mastery&qid=1743449751&sprefix=365+dats+to%2Caps%2C219&sr=8-1]. Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]. Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/stjohncraner/] Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [stjohn@agrarian.co.nz,%20toni@agrarian.co.nz,%20april@agrarian.co.nz,%20michelle@agrarian.co.nz?subject=Pls%20add%20me%20to%20your%20rural%20sales%20weekly%20email] To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/groups/285326399207141/] For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/programme-invitation] or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation] For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess.com/] / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz [https://www.agrarian.co.nz/]

#112: David Galbraith: The Ghost Mind Coach Behind NZ's Greatest Athletes on What Separates Phenomenal From Everyone Else

Before David Galbraith ever set foot in an elite sporting environment, he spent years inside New Zealand's criminal justice system - working with serious offenders, child abuse teams, and men trying to break multi-generational cycles of violence. That foundation, he says, is what separates everything he does today from almost anyone else in his field. David is a registered clinical psychologist and performance coach who has worked alongside some of New Zealand's greatest sporting names - from Lisa Carrington's Olympic campaigns to Rugby World Cup campaigns with the Brave Blossoms (Japan Rugby) and the Chiefs. He doesn't work in the spotlight. He works in the shadows. And in this conversation, he goes deep. For rural salespeople - people who know what it means to face pressure, rejection, and keep showing up when the conditions are against them - this episode is a masterclass in what actually separates the phenomenal from everyone else. It's not talent. It's not luck. According to David, it comes down to one word: maturity. 00:00 — Trailer 01:19 — Intro 02:17 — Working With Offenders 11:20 — The Draw to Psychology 15:10 — Farming & Gratitude 16:19 — Why People Never Change 1 19:45 — Overprotecting Our Kids 22:22 — Viktor Frankl on Maturity 25:37 — Elite Performance Secrets 2 33:48 — Sir Edmund Hillary's Courage 39:47 — Bad Habits Exposed 48:41 — What Great Coaches Do 54:53 — Find David Connect with David on ⁠⁠⁠⁠⁠LinkedIn [https://www.linkedin.com/in/drgalbraith/]⁠⁠⁠⁠⁠. Know more about what he does ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ [https://www.habitofgreatness.co.nz/]. Check out his wonderful book "Unleashing Greatness" available as Ebook [https://www.habitofgreatness.co.nz/product/unleashing-greatness-ebook/] and Audiobook [https://unleashinggreatness.supercast.com/] Rural Sales Success is New Zealand's podcast for rural salespeople, managers, and business owners. New episodes drop weekly. #RuralSalesSuccess #DavidGalbraith #HighPerformance #MindCoach #RuralNZ #SalesPodcast #NZPodcast #Mindset #Courage #ElitePerformance +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1 ⁠⁠⁠here⁠⁠⁠ [https://www.ruralsalessuccess.com/fieldcoachio-welcome]. No subscriptions or contract. Cancel anytime. Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ref=sr_1_1?crid=1ZEL321UIQK2I&dib=eyJ2IjoiMSJ9.lLi8VZhS_Svbobt8PcDpfQ.uWfTmhqe7wS7sZr7pOrC5RiS5bKyhH1thuq3Lqq_Qlg&dib_tag=se&keywords=365+days+to+rural+sales+mastery&qid=1743449751&sprefix=365+dats+to%2Caps%2C219&sr=8-1]. Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]. Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/stjohncraner/] Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [stjohn@agrarian.co.nz,%20toni@agrarian.co.nz,%20april@agrarian.co.nz,%20michelle@agrarian.co.nz?subject=Pls%20add%20me%20to%20your%20rural%20sales%20weekly%20email] To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/groups/285326399207141/] For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/programme-invitation] or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation] For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess.com/] / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz [https://www.agrarian.co.nz/]

#111: Mark Cox: How to Learn to Love Selling (Even If Sales Wasn't Your Choice)

He closed a single deal worth $1 billion. Named one of the world's top sales consultants two years running. And he reckons most salespeople are still doing it completely wrong. This week on Rural Sales Success we sit down with Mark Cox. Here's what we get into: → Why modern selling has nothing to do with pitching or persuading → The one question every farmer will ask you - and how NOT to answer it → The 5 traits Mark looks for when hiring salespeople → Why one-day sales training is costing your business more than it saves → How to recover from rejection without losing momentum → The best piece of sales advice Mark has ever been given This is essential listening for anyone in rural sales - and the leaders responsible for them. 0:00 Trailer, Welcome & Intro 7:20 Loving Selling 10:00 Building Curiosity 15:10 Tests & Coaching 24:45 Progress Not Perfection 26:50 Sales Getting Worse? 34:00 Values & Culture 42:58 Training Is Broken 52:40 Value Proposition 55:20 Handling Rejection 57:25 Best Sales Advice Connect with Mark on ⁠⁠⁠LinkedIn⁠⁠⁠ [https://www.linkedin.com/in/markandrewcox/]. Know more about what he does ⁠⁠⁠here⁠⁠⁠ [https://www.inthefunnel.com/]. Check out his wonderful book "Learn to Love Selling" on Amazon [https://www.amazon.com/Learn-Love-Selling-Universal-Playbook/dp/1068856513]. +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1 ⁠⁠here⁠⁠ [https://www.ruralsalessuccess.com/fieldcoachio-welcome]. No subscriptions or contract. Cancel anytime. Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ref=sr_1_1?crid=1ZEL321UIQK2I&dib=eyJ2IjoiMSJ9.lLi8VZhS_Svbobt8PcDpfQ.uWfTmhqe7wS7sZr7pOrC5RiS5bKyhH1thuq3Lqq_Qlg&dib_tag=se&keywords=365+days+to+rural+sales+mastery&qid=1743449751&sprefix=365+dats+to%2Caps%2C219&sr=8-1]. Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]. Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/stjohncraner/] Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [stjohn@agrarian.co.nz,%20toni@agrarian.co.nz,%20april@agrarian.co.nz,%20michelle@agrarian.co.nz?subject=Pls%20add%20me%20to%20your%20rural%20sales%20weekly%20email] To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/groups/285326399207141/] For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/programme-invitation] or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation] For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess.com/] / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz [https://www.agrarian.co.nz/]

#110: Jeff Bajorek: The AI Shift Separating Great Sales Managers From The Rest

Most sales training gets forgotten before the rep even gets back in the truck. Jeff Bajorek has spent his career figuring out why - and more importantly, what to do instead. Rather than arriving with a polished playbook and telling teams how it's going to be, Jeff listens first. He co-creates training from the inside out, built on what the best reps in the room are already doing well. The result? Curriculum that actually sticks, because the people taking it can see themselves succeeding in it. In this episode: * Why most sales training fails before it starts * The 3 non-negotiables for any rural sales rep's mindset * Why your team is your customer (and what that actually means) * The frontline manager squeeze - and how the best leaders handle it * Knowledge vs expertise: what AI changes for rural reps * How to build accountability that reps actually respect * The "Know Why You Win" framework and why self-awareness is your edge Connect with Jeff on ⁠⁠LinkedIn [https://www.linkedin.com/in/jeffbajorek/]⁠⁠. Know more about what he does ⁠⁠here [https://www.jeffbajorek.com/]⁠⁠. +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1 ⁠here⁠ [https://www.ruralsalessuccess.com/fieldcoachio-welcome]. No subscriptions or contract. Cancel anytime. Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ref=sr_1_1?crid=1ZEL321UIQK2I&dib=eyJ2IjoiMSJ9.lLi8VZhS_Svbobt8PcDpfQ.uWfTmhqe7wS7sZr7pOrC5RiS5bKyhH1thuq3Lqq_Qlg&dib_tag=se&keywords=365+days+to+rural+sales+mastery&qid=1743449751&sprefix=365+dats+to%2Caps%2C219&sr=8-1]. Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]. Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/stjohncraner/] Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [stjohn@agrarian.co.nz,%20toni@agrarian.co.nz,%20april@agrarian.co.nz,%20michelle@agrarian.co.nz?subject=Pls%20add%20me%20to%20your%20rural%20sales%20weekly%20email] To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/groups/285326399207141/] For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/programme-invitation] or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation] For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess.com/] / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz [https://www.agrarian.co.nz/]

#109: Meridith Powell: How to Turn Uncertainty Into Competitive Advantage

Hall of Fame speaker, best-selling author and business strategist Meridith Elliott Powell joins St John Craner to deliver one of the most direct, no-nonsense conversations about sales leadership we've had on the show. Meridith has built her career helping sales leaders turn uncertainty into competitive advantage - and in 2026, that message has never been more relevant. In this episode she shares why the biggest opportunity in sales right now has nothing to do with AI or technology, how to build the kind of leverage that makes even the chairman listen to you, and why the most dangerous thing a leader can do is avoid a hard conversation. Whether you're a rural sales rep, a newly promoted manager, or a seasoned leader navigating a fast-moving market - this one is for you. 00:00 — Trailer & Introduction 02:33 — The Biggest Disruption in Sales Right Now 08:00 — How to Build Power Through Performance 12:20 — The Ask for Change Framework 30:15 — The 5 Buckets of Confident Leadership 36:25 — Why Accountability Is an Act of Love 41:45 — Balance vs Priority 46:45 — Once piece of advice for sales leaders Connect with Meridith on ⁠LinkedIn⁠ [https://www.linkedin.com/in/meridithelliottpowell]. Know more about what she does ⁠here [https://valuespeaker.com/]⁠. +++ Take my new AI rural sales training tool FieldCoach for a 15 day test drive for $1 here [https://www.ruralsalessuccess.com/fieldcoachio-welcome]. No subscriptions or contract. Cancel anytime. Grab your copy of my new book "365 Rules to Master Rural Sales" from Amazon ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.amazon.com.au/365-Days-Rural-Sales-Mastery/dp/B0F1489HH4/ref=sr_1_1?crid=1ZEL321UIQK2I&dib=eyJ2IjoiMSJ9.lLi8VZhS_Svbobt8PcDpfQ.uWfTmhqe7wS7sZr7pOrC5RiS5bKyhH1thuq3Lqq_Qlg&dib_tag=se&keywords=365+days+to+rural+sales+mastery&qid=1743449751&sprefix=365+dats+to%2Caps%2C219&sr=8-1]. Want to make more rural sales? Get your FREE copy of “How To Succeed In Rural Sales” ⁠Ebook ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/ebook]. Connect with or Follow me on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.linkedin.com/in/stjohncraner/] Subscribe to my weekly rural sales email (which goes out to 3500+ rural sales professionals worldwide) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [stjohn@agrarian.co.nz,%20toni@agrarian.co.nz,%20april@agrarian.co.nz,%20michelle@agrarian.co.nz?subject=Pls%20add%20me%20to%20your%20rural%20sales%20weekly%20email] To join our private Facebook Group where we share a ton of free rural sales and lead generation tools almost daily ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠join here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.facebook.com/groups/285326399207141/] For details on our training programmes you can check out what we do for sales teams with our Rural Sales Success™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/programme-invitation] or for managers with our Rural Sales Manager Mastery™ programme ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess1.com/rural-sales-manager-mastery-programme-invitation] For more on us, what we do and who we work with: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ruralsalessuccess.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [https://www.ruralsalessuccess.com/] / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.agrarian.co.nz [https://www.agrarian.co.nz/]