The Slow Lane

Building Petal Fever: When Your Dream Stops Feeling Like a Dream

13 min · 24. touko 2026
jakson Building Petal Fever: When Your Dream Stops Feeling Like a Dream kansikuva

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This episode is a real behind-the-scenes look at what it actually feels like when your dream starts becoming reality. The highs, the pivots, the scary numbers, the aligned women coming into my life, letting go of things that no longer fit, and learning how to trust myself through all of it. Petal Fever is moving into a whole new chapter and honestly… it’s starting to feel very real over here. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolepeter.substack.com/subscribe [https://nicolepeter.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

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jakson Building Petal Fever: Big Expansive Energy & Angry Birds kansikuva

Building Petal Fever: Big Expansive Energy & Angry Birds

This week on The Slow Lane, I’m sharing a huge milestone in the Petal Fever journey because I officially chose the fabric for Drop One… and the second I felt it in my hands, it was a full body yes. We’re talking custom colours, fit samples, manufacturing updates, closing the early access list at 150 women, networking with incredible female founders, and what it feels like to finally step into work that feels deeply aligned. Also, apparently I’m being hunted by birds now, so there’s that too. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolepeter.substack.com/subscribe [https://nicolepeter.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

8. touko 202611 min
jakson Building Petal Fever: I’m Not Playing It Safe - Fabric Truths, Big Decisions & 4 Spots Left kansikuva

Building Petal Fever: I’m Not Playing It Safe - Fabric Truths, Big Decisions & 4 Spots Left

This week felt like a full spiral… in the best and most overwhelming way. i went deep into fabric. Like questioning everything, reading every label, realizing how much “clean” activewear isn’t actually clean. And also realizing I’m not here to play it safe or do what everyone else is doing. Petal Fever has to hit differently. And that means asking better questions, even when it makes things harder. Also… the early access list is basically full. Which is still blowing my mind because you haven’t even seen a finished product yet. There’s something really real being built here. And you can feel it. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit nicolepeter.substack.com/subscribe [https://nicolepeter.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_2]

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