The Future of Sports Comms: Griffin Clark on Gen Z Storytelling and Staying Real

The Future of Sports Comms: Griffin Clark on Gen Z Storytelling and Staying Real

In this episode of The Spin Chicks podcast, we’re joined by Griffin Clark, a junior at Boston College who’s already making waves in sports communications through his work with the Naismith Awards and Bee Young Comms as Michelle’s sole intern. We discussed how he’s navigating a number of high profile internships at such a young age, what his generation really thinks about social media, and what authenticity online actually looks like. Griffin also shares his favorite projects, how he stays grounded during the long hours of sports media, and the advice he’d give both to aspiring creators and to his younger self. A sharp mind, a rising voice, and a great look at the future of the industry, tune in to learn more about Gen Z and Griffin.

Storytelling: Clay Owen on Building Narratives That Stick in the Social Era

In this episode of The Spin Chicks podcast, we’re joined by Clay Owen.  Clay is a communications veteran whose career spans corporate PR, philanthropy, crisis management, and years as a senior producer at CNN. Now a professor at the University of South Carolina, he’s also the mind behind the College Sports Social Pulse, which tracks millions of fan conversations to show which programs are winning attention across social platforms. Erika and Michelle talked with Clay about the moments that reshaped his approach to communications, what younger audiences are really doing on social media, and how brands should respond. He shares insights from covering major global events, including the late Princess Diana’s funeral, why he returned to USC, and what’s surprised him most in the Pulse data, including the power of negative conversations. A sharp, informed look at the media world from someone who’s seen it all, the Spin Chicks already are making plans to have Clay back. College Sports Social Pulse: https://collegesportssocialpulse.com/

Casey Manning - South Carolina Hall of Famer, Trailblazer & Gamecock legend

Join us on The Spin Chicks Podcast as we sit down with Casey Manning - South Carolina Hall of Famer, trailblazer, and Gamecock legend. From growing up in Dillon, SC to winning the ACC title, law school, life as a judge, and 30+ years behind the mic as a Gamecock radio analyst. He talks about what it was like playing in the ACC during the Gamecocks’ rise, how college basketball has changed over the decades, his legal take on NIL and the future of college sports; and why he still hasn’t written a book (yet!) Don’t miss this rare and inspiring conversation with one of the true greats.

From Sidelines to Center Stage: Marketing That Moves with Greg Herring

From Sidelines to Center Stage: Marketing That Moves Greg Herring has worn a lot of hats in the world of sports and entertainment marketing - college, pro, and now the performing arts as the Director of Sales and Marketing with the Nashville Ballet. He knows how to spark new ideas, grow audiences, and deliver big wins. Self-described as a “Builder, Fixer, Starter” - he combines a broad perspective with attention to detail. He is results-driven, while creating experiences that connect with audiences in meaningful ways. In this episode, Michelle and Erika dive into his journey, the lessons learned along the way, and what it takes to bring big-picture vision to life on any stage.

From Cameroon to California: Yannick Atanga’s Journey of Heart, Hoops & Giving Back

We’ve chatted with a lot of incredible athletes on The Spin Chicks podcast, but this episode hits differently. Meet Yannick Atanga: born in Cameroon, a basketball late-bloomer, and all-around inspiration.At 14, he picked up a basketball for the first time - and boom - his world changed. He moved to California for high school (without knowing a word of English!), played basketball and then earned a degree from Santa Clara University, all the while catching the mentor bug.Now, he's giving back big-time through Impact Basketball, a youth camp he started in Cameroon that's still going strong 7 years later.Tune in for a story that’s part hustle, part heart, and 100% Yannick—from late-night porch dreams to global impact. And if you have the bug to donate to his camp - please use this link: https://www.impactcharityafrica.com/get_involved [https://www.impactcharityafrica.com/get_involved]