The Spiral: A Weekly Descent into Your Favorite Fixations

002: A Descent into Outrage Marketing and Its Implications

15 min · 6. huhti 2026
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My good friend Brooke is my go-to expert on all things marketing. She can give you the full scoop on what tactics are most effective, what brands are standouts in their strategy, and what approaches have maybe led to some less-than-ideal audience reactions. From Burger King’s offensive gender jokes (on National Woman’s Day!) to mobile game ads’ incessant ragebait, there is no end to the outrage these companies are willing to generate if it means getting their name out there. In this episode, you’ll catch a glimpse into how these brands use outrage marketing in their most recent advertisements and hear Brooke’s take on the ethical implications of this approach.

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