The Ty Brady Way
On this episode of The Ty Brady Way, Ty sits down with Tim Harrison, founder of the Coaching Innovation Lab and a man who works at the intersection of human development and technology. Tim is six foot eight, a former Division I basketball player at Rice University, a certified executive coach, and someone who has spent his career figuring out how to help people realize their potential, first through coaching, then through a nonprofit, and now through AI-powered systems that make that work scale in ways that weren't possible even a few years ago. The story starts with a season-ending injury two years into his college basketball career. Tim was an Under Armour All-American, an Adidas All-American, and had every reason to believe the game would take him somewhere. When that door closed, he got access to an executive coach through a university program, and that single experience changed the direction of his life. He started studying psychology, reading personal development books, and saw a clear thread connecting all of it. He knew that kind of transformation was going to matter more to him than anything else he was learning in school. What happened next is one of the more unusual origin stories you'll hear. At 21, Tim got certified as an executive coach through a program run in partnership with MD Anderson Cancer Center, the number one cancer research center in the world. The program was designed for hospital department heads. Tim was in the cohort with them. He was bold enough to ask several of them if he could coach them after the program ended. Most said yes. At 22, he was coaching senior leaders at a major medical institution, building a practice through referrals while simultaneously launching a nonprofit to bring that same kind of coaching to young people in underserved communities. He landed his dream job at a big four consulting firm coming out of college, signed the contract, and then walked away from it. The pandemic, the social justice crisis after George Floyd, and a deep personal conviction that he was meant to contribute more than a corporate ladder could offer pushed him to take a leap with no clear financial path forward. He started the nonprofit anyway. He says the cost of not doing it felt heavier than the risk of doing it, and that calculation has guided most of his major decisions since. Ty and Tim get into AI in a way that actually makes sense for people who are skeptical or intimidated. Tim's framing is simple: AI is not a new subject to study. It's a new tool to reach for while doing the things you're already doing. He breaks down the four zones everyone operates in, from incompetence to genius, and makes the case that AI should be filling the gaps in the lower zones so you can spend more time in the zone where only you can do the work. His line is worth writing down: do what you do best, let AI do the rest. The story that really lands in this conversation happened in 2025 when a political shift in federal funding wiped out the vast majority of revenue from Tim's biggest contract, a multimillion dollar coaching study for biomedical PhD students. He couldn't control what happened. What he could control was how he responded. He used AI to build a custom chatbot trained on all the program's research and operational data, which handled over 500 coach support requests that his team would have otherwise had to address manually. He built an automation that analyzed every coaching session report in real time and populated a live dashboard, eliminating a month-long data analysis process and saving thousands of dollars. He took those savings and launched a new program training entrepreneurs on AI. That program recouped its investment within months. Then a judge blocked the funding cuts and the original program was reinstated. He ended up with two growing revenue streams instead of one, and a leaner, more efficient operation than he started with. He's clear that AI wasn't the hero of that story. The person who knew how to use it was. His advice for anyone who feels stuck is practical and specific. Define where you want to go. Get honest about where you actually are right now, not the catastrophized version, the specific version. Then find the smallest tangible step you would actually take and do it immediately. Don't wait until tomorrow. The momentum that comes from taking even a small action is real, and it compounds. His closing message is the one that ties everything together: who you are is how you prompt. AI multiplies everything, the good and the bad. The only thing you can control is who you are when you're multiplied. So invest in yourself first, then pick up the tools. 🔗 Connect with Tim: CoachinginnovationLab.com 🔗 LinkedIn: linkedin.com/in/CoachTimHarrison 🎙️ Follow along: @thetybradyway As always, we'd love to hear from you! Email us at thetybradyway@gmail.com Or DM us on Instagram @thetybradyway
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