2 Ecom Exits, +142 Brands Scaled, 11 Yrs of Meta Ads Experience | Chris Erthel | Ep.42

$0 - $10M in 10 Months With A Beauty Brand | Mislav Beslic | Ep.45

In this week's podcast, Mislav Beslic shares how he went from losing everything to building a $10M beauty brand in just 10 months.** At 25 years old, he had already hit $100K/month—then lost it all. Cease-and-desist letters. Frozen funds. Payment processors shut him down overnight. He was left with just $7K in the business account. What turned everything around wasn't a winning product. It was learning marketing properly. The skincare product he scaled to **$10M** is one of the most saturated products in ecommerce. He sold the exact same product by speaking to a different customer avatar, positioning the brand differently, and everything changed. We cover: • Why your product is almost never the reason you win—and what actually is • How he scaled one of the most saturated products in ecommerce from **$0 to $10M** • The avatar research method that turns customer feedback into winning marketing angles • Why 90% of his ads use people who don't exist—and how AI helped him outscale brands relying on traditional UGC • The payment processor mistake that wiped out his first business—and how to make sure it never happens to you • The shift that took him from **$100K/month** to building a **$10M** brand If you're still searching for a "winning product," you're probably solving the wrong problem. This episode will completely change how you think about scaling an ecommerce brand. ---  TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=5-07-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke CHAPTERS: 00:00:00 - How AI Built a $10M Beauty Brand 00:04:29 - What Nearly Destroyed the Business 00:08:52 - Why Shopify Checkout Can Hold You Back 00:13:05 - Why Most Customer Avatars Fail 00:17:29 - How Winning Ad Angles Are Created 00:21:55 - Can AI Really Write Better Ads 00:26:12 - Why You Should Not Kill Ads Too Early 00:30:21 - How Creative Strategy Scales a Brand 00:34:44 - How to Turn Buyers Into Repeat Customers 00:39:10 - Is Faster Shipping Always Better 00:45:29 - Why Positioning Beats Product 00:50:05 - The Mindset Behind $100K Days 00:55:23 - Why Founders Must Learn Creative Strategy 01:00:53 - Why AI Is the Biggest Marketing Advantage 01:05:04 - Why Brand Identity Will Win the Future

23, Pro Footballer & Joga Founder | Zack Chislett | Ep.44

This week’s podcast episode features professional footballer and ecommerce entrepreneur Zack Chislett. At just 23 years old, Zack is still playing professional football while building football brands that generate eight figures a year. It all started with an order of 2,000 mini shin pads from China stored in his bedroom. With little money and no prior ecommerce experience, Zack spent months posting 10 TikToks a day before anything started moving. Then he went viral. Now he runs @jogaglobal, @jogastarz, and @joga—having partnered with Samuel and Ruben Onuha, with the most recent brand (JOGA Bonito) in January already doing seven figures a month. What really separates Zack isn't the numbers. It's how he builds a brand competitors can't copy. Most people think branding is a nice website and logo. Zack proves it's so much more than that. In this episode, we break down the journey from selling shin pads in a bedroom to building an 8-figure football brand. We cover: * How Zack turned selling shin pads into an 8-figure brand * The MOAT framework that keeps competitors locked out * How to become a leader and align your team with your mission * The power of leveraging brand ambassadors This isn't theory or surface-level branding advice. It's a detailed insight into what it takes to build a brand that stands out in a competitive market. If you have an ecommerce store that makes money but doesn't feel like a brand yet, this episode will show you how to close the gap. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=21-06-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Get Your Free Quote From Commercive Fulfilment 👇 https://commercive.typeform.com/TheoClarke --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/zackchislett/ Guest's YouTube: youtube.com/@zackchislett Guest's Brands: JOGA Global | Founder: https://www.instagram.com/jogaglobal/ JOGA Starz | Founder: https://www.instagram.com/jogastarz/ JOGA | Co-owner: https://www.instagram.com/joga/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - How A Pro Footballer Built An 8-Figure Brand 00:04:28 - The Shin Pad Idea That Went Viral 00:08:41 - Why Football Players Buy These Products 00:12:43 - What Branding Really Means In Ecommerce 00:16:52 - Why Most Dropshipping Brands Never Win 00:21:18 - How To Find Products Customers Actually Want 00:25:41 - The Team Building Secret Most Founders Miss 00:29:47 - The Ad Strategy Behind Massive Growth 00:34:17 - Why Customers Keep Coming Back 00:38:22 - What A Real Brand Community Looks Like 00:42:30 - The Mindset Shift That Changes Everything 00:46:38 - The Questions Smart Founders Ask 00:50:57 - Why AI Will Destroy Most Ecommerce Stores 00:55:04 - How Ambassadors Make Brands More Trusted 00:59:26 - The Brand Moat Competitors Can't Cross #dubai #podcast #entrepreneur

22 & Making €2M/Month Dropshipping Orthopeadic Footwear | Wurqun Soltani | Ep.43

In this week's podcast, I sat down with Wurqun - a 22-year-old doing 2 million a month in ecommerce, who only started this journey 2 years ago. From getting 25,000 into debt with credit cards while building a dropshipping store to generating 2M per month in revenue. What changed everything wasn't a viral product or a lucky campaign. It was the decision to stop testing random products, niche down, and build something real instead - a branded orthopedic footwear store. And to truly focus on one customer, understand their needs and speak their language. From there, everything compounded. In this episode, Wurqun breaks down his full journey and what he has learned so far. We cover: - Why he switched from general dropshipping to a branded approach - How he scaled to 2M/month by understanding his precise customer avatar and their needs - How to hire A players - and why EQ matters more than IQ in the selection process - How to organise workflow with your team and start working on the business, not in it - The new brand he just launched - and why he's already thinking about 10M in year one If you want to learn the step by step process behind building a successful branded dropshipping business, this one is a must watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/w.rqun/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - From Losing Money to 2 Million a Month 00:04:30 - Why Branding Wins Over Random Product Testing 00:09:00 - The First Hires That Changed the Game 00:14:00 - Work On the Business Not In It 00:19:00 - The Creative Strategist That Scaled to 1M Plus 00:24:00 - Why EQ Matters More Than IQ in Hiring 00:29:00 - Building a Team That Removes Bottlenecks 00:34:00 - How to Go From 0 to 100K a Month 00:39:00 - The 3 Metrics That Control Your Ads 00:44:00 - Why Long Form Ads Convert Better 00:49:00 - How AI Is Saving Weeks of Work 00:54:00 - From 25K Debt to Smart Investing 00:58:30 - Think Bigger and Scale Like the Top Brands #dubai #podcast #entrepreneur

2 Ecom Exits, +142 Brands Scaled, 11 Yrs of Meta Ads Experience | Chris Erthel | Ep.42

This week’s podcast episode is different. I had the chance to sit down with Meta marketing expert Chris Erthel. He’s helped over 142 ecommerce businesses scale their Meta advertising and has even consulted for mega-brands like Red Bull, Uniqlo, and Visa. For the past 11 years, Chris has done Meta ads. Obsessing over every detail, every test, every iteration that differentiates brands that struggle from brands that scale. What really separates him is his testing discipline. Most brands run a few tests and hope for the best. Chris has a system—documented in thousands of rows of data—that turns creative testing into predictable growth. In this episode, we break down 11 years of Meta advertising experience into one honest conversation. We cover: - Why most e-commerce brands are failing at Meta ads, and the one testing habit for you to master, that changes everything - The exact workshop framework Chris uses when Fortune 500 brands fly him out to fix their advertising - A counterintuitive landing page strategy that’s worked across dozens of brands (most people get this completely wrong) - The ad format that accidentally hit nearly 4× ROAS on what was supposed to be just a branding campaign - How to get the algorithm working for you instead of against you—and why most advertisers waste budget fighting it This isn’t theory or surface-level, general tactics. It’s a detailed insight into what it takes to build and operate at an elite ecom level. If you care about scaling ecommerce brands through Meta, this episode is a must-watch. --- TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=01-02-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=01-02-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Instagram: https://www.instagram.com/chris_erthel/ Guest's Website: https://chriserthel.com/speeches/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - The Meta Ads System Behind Scaling 142 Ecom Brands 00:05:30 - How One Local Meetup Created a Global Ecom Advantage 00:10:30 - How Speaking on Big Stages Makes Elite Brands Chase You 00:16:12 - Why the Right Viewer Matters More Than Views 00:20:33 - How Brands Fix Ads When Growth Is Failing 00:25:35 - The Ad Testing Process Top Brands Rely On 00:31:19 - How to Make Ads People Can Feel and Trust 00:34:30 - Why Big Brands Fail When They Stop Testing Ads 00:38:15 - Street Interviews Turned into a Branding Ad That Makes Profit 00:41:10 - How Big Brands Use Ads to Teach Skills Before Selling 00:45:14 - One Tool to Connect 120 AI Services and Automate Workflows 00:49:41 - Using AI to break down what winning ads have in common 00:54:41 - How to find ads that spent millions and still run 00:59:26 - Why TikTok ads train better marketers than Meta 01:04:22 - How ads

$5M/Month at 23: 8 Years of Dropshipping Knowledge in 59 Minutes | Difaino Harting | Ep.41

In the latest episode of the podcast, I had the chance to sit down with Difaino – who’s now doing $5M per month in ecommerce at just 23 years old. But his story doesn’t start there. At 18, Difaino was €300,000 in debt. He grew up in a shelter home, raised on government support, with no financial safety net and no one coming to save him. Today, Difaino is known for building and scaling multiple high-performing ecom brands. What really separates him is how deeply he understands customer behavior – how people think when buying online and how to communicate with customers at the highest levels. In this episode, we break down 8 years of real dropshipping and brand-building experience into one raw, honest conversation. We cover: • How going from a shelter home and €300k in debt at 18 built the hunger you can’t fake • The mindset shifts and decision-making standards that took him to $5M/month by 23 • Why most ecommerce brands fail because they don’t truly understand their customer • How Difaino builds new brands by speaking directly to people’s emotions, problems, and desires – not trends or surface-level tactics • The biggest mistakes beginners make when launching stores, and what actually matters early on • How to think long-term in ecommerce instead of chasing short-term wins that never last This isn’t a highlight-reel conversation. It’s a real look at what it takes to build brands, stay hungry, and operate at a high level when there’s no plan B. If you care about building real ecommerce businesses, this episode is a must-watch. TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai. --- Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇 https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=18-1-26 --- FREE Live Training With Theo 👇 https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=18-1-26 --- FREE Google Ads Dropshipping Skool Group 👇 https://www.skool.com/google-ads-ecom-academy-free-6052/about --- Get Started With Private Processing👇 https://affiliate.privateprocessing.com/ref/x6v10s9a --- Follow our Socials: Theo's Twitter: https://twitter.com/TheoClarkePPC Theo's YouTube: https://www.youtube.com/@TheoClarkePPC Theo’s Instagram: https://www.instagram.com/theo_clarke Podcast Instagram: https://www.instagram.com/theoclarkepodcast/ Guest's Twitter: https://x.com/difaino Guest's Instagram: https://www.instagram.com/difaino/ Guest's Website: https://difaino.com/ --- Subscribe to the Podcast: YouTube: https://www.youtube.com/@TheoClarkePodcast Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast Rumble: https://rumble.com/user/TheoClarkePodcast --- CHAPTERS: 00:00:00 - Started with nothing, still built an ecom mindset 00:04:28 - The one mental switch that changed his whole sales game 00:09:16 - The dropshipping hamster wheel that burns everyone out 00:13:38 - The secret is the transformation, not the product 00:20:04 - Stop playing roulette, start scaling with real rules 00:24:45 - Why being young gives you a huge edge in ecom 00:30:33 - The discomfort habit that prints results 00:36:28 - The faster path to growth that isn’t just more ad spend 00:41:07 - The founder bottleneck that quietly kills brands 00:47:39 - The real money math: LTV, margins, repeat customers 00:52:43 - Private equity moves that beat building one store 00:57:23 - The real win is making dropshipping last for years #dubai #podcast #entrepreneur