How This Musician Built a Network with Katy Perry & Olivia Rodrigo

How This Musician Built a Network with Katy Perry & Olivia Rodrigo

On this episode of What’s The Key?, we sit down with the phenomenal India Carney—singer, songwriter, arranger, and vocal coach for The Voice and American Idol. India takes us behind the curtain of the music industry's biggest stages, from turning all four chairs as a contestant on The Voice to returning as a vocal coach. We dive deep into the technical adjustments of transitioning from an opera major to pop touring, how she managed chaotic monitor mixes in sold-out arenas with Olivia Rodrigo, the mindset required to arrange vocals for a legend like Brandy, and why she views Los Angeles as a "24/7 job fair." Whether you're an aspiring session singer, a touring musician, or a creative looking to protect your mental health and artistic authenticity, India drops endless wisdom on what it truly takes to sustain a career in the modern music industry. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Connect with India Carney: https://www.instagram.com/india_carney Chapters: 00:00 – Intro & Turning 4 Chairs on The Voice 04:01 – Working Behind the Scenes with Christina Aguilera 06:46 – Classical vs. Pop: Learning Stage Monitors, EQ, and TV Call Sheets 09:02 – Dealing with Public Visibility & Reframing Online Critique 15:10 – The TV Circuit: Coaching on American Idol & The Voice 17:16 – Breaking into the LA Session Scene via Late-Night Jams 20:01 – Performing on SNL & Touring Arenas with Olivia Rodrigo 23:12 – The Technical Side: Dialing in In-Ear Monitors & FOH Communication 25:09 – Crashing the Stage with Shaka Khan & Leila Hathaway 27:14 – Vocal Arranging for Brandy: Navigating Creative Influence 32:48 – Music Business Reality: Why the Industry is a 24/7 Job Fair 33:43 – Authenticity over Algorithms on Social Media 36:51 – The Power of A Cappella & Vocal Harmony Roots 39:02 – Landing an American Express Campaign & Malleability in Sync 45:21 – Representing Heritage in the Trolls Movie Soundtrack 48:47 – Performing on NPR's Tiny Desk with Michael Mayo 50:00 – Masterclass: SOVT Vocal Warm-ups, Cord Closure, & Building a Mix 56:12 – Final Nuggets: Shifting Mindset from "Singer" to "Creative" Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

3 Ways Musicians Can Earn Cash

In this special highlight reel episode of What's the Key?, we are tackling the million-dollar question every independent musician faces: How do you actually make money from your music? We’ve combed through our archive to bring you the absolute best, frontline-tested strategies from artists who have successfully unlocked multiple revenue streams. From building a sustainable, high-tier fan community on Patreon without burning out, to coding your way into a consistent live gigging circuit, to landing over 800+ television and film sync placements—this episode is a masterclass in treating your music career like a business. Grab a notebook. It’s time to learn how to turn your songs into a sustainable, long-term income. What You’ll Learn In This Episode: The Patreon Paradigm Shift: How to price your tiers, pitch your story transparently, and generate low-lift bonus content (like acapellas and instrumentals) that fans actually want. The Art of the Cold Call Gigger: How one artist used basic coding (Python and Yelp scraping) to completely automate their booking workflow, landing regular residencies and paying gigs across California. The Truth About Sync & Licensing: What a "one-stop" split sheet is, why instrumentals and clean versions are mandatory, and how a song written six years ago can suddenly pay your rent for a year. The Backend Royalty Long-Game: The difference between domestic and international royalty timelines and why you should never give up on your back catalog. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Chapters 00:00 – Introduction 00:20 – Monetizing with Patreon - Anne Reburn 09:57 – Paying the Bills through Bar and Restaurant Gigs - Will Breman 14:40 – Residencies and the Gigging Circuit - Chloe Bee 18:06 – Music Sync Licensing - Chelsey Coy 29:34 – Landing high paying sync placements - Juliette Irons 33:04 - 800+ Sync Placements! - BodaciousThang Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

From TV’s Nashville to Edinburgh Fringe: Dialing In the Business of Art with Rainee Blake

What happens when you stop measuring success purely by numbers and start measuring it by connection? In this episode, we sit down with multi-faceted artist, actress, singer-songwriter, and coach Rainee Blake. Rainee shares the incredible story of how a single house concert in the hills landed her a role on the hit TV show Nashville, and how she transitioned from a "hustle-at-all-costs" mindset to a more sustainable, grounded creative path. Together, they dive deep into Rainee's newly updated Four Pillars of a Healthy Creative Life (Career, Craft, Self-Care, and Connection) and explore the practical psychology of why artists stay stuck in "comfortable general desire" instead of committing to specific goals. Whether you are trying to book independent showcases, wrestling with the vulnerability of dreaming big, or looking for practical vocal tips, this episode is a blueprint for building a resilient, holistic life in the arts without losing your soul to the machine. In this episode, you’ll learn: - The exact audition story that got Rainey cast in Season 6 of Nashville. - The Four Pillars framework to balance creative output with mental and physical wellness. - How to break through the fear of failure and vulnerability when setting concrete goals. - The practical "Dos and Don'ts" of submitting to music showcases like Softspot. - Why breath control is the ultimate fundamental foundation of great vocal technique. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Connect with guest Rainee Blake: https://www.instagram.com/raineeblake/ Chapters 00:00 – From House Concerts to TV’s Nashville 05:55 – The 4 Pillars of a Healthy Creative Life 11:53 – The Vulnerability of Clarity: Moving Past Vague Desires 16:12 – Diversifying Income & The Reality of the Modern Music Industry 21:20 – Controlling What You Can Control: Letting Go of the Outcomes 24:31 – Self-Generating Work: Writing Musical Comedy & Solos for Fringe 34:45 – Building Independent Communities & Rewiring Limiting Beliefs 41:34 – Vocal Technique Fundamentals: Surfing the Breath 45:27 – Showcases Dos & Don'ts: Insider Secrets to Getting Booked 53:00 – Redefining Success Outside of Capitalist Hustle Culture Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

How Musicians Can Earn Massive Upfront Fees Through Sync Licensing with Chelsey Coy

Want to hear your music on Netflix, Hulu, or a massive nationwide car commercial? Music sync licensing is one of the most lucrative avenues for independent musicians today—but getting your foot in the door requires a lot more than just having great tracks. In this episode, we sit down with Chelsea Coy, co-owner of the sync agency TwoOhSix (https://twoohsixmusic.com/), music supervisor, and accomplished indie artist. Chelsea breaks down the exact financial reality of sync (from $300 reality TV spots to $300,000 commercial placements), why music supervisors refuse to work directly with independent artists, how YOU can get involved in sync as an artist, and tells amazing industry stories like how a song she wrote six years ago just secured its very first placement. If you want to turn your music catalog into income-generating assets, grab a notebook—this episode is your roadmap. Connect with Chelsey Coy: https://www.instagram.com/notsocoy/ Chapters 0:00 – Introduction: Meeting Chelsea Coy & Co-owning a Sync Agency 0:37 – The Landscape of Sync: Commercials, Video Games, Promos, and Sports Bumpers 1:52 – The Pay Ranges: Upfront Fees vs. Backend Royalties ($300 to $300,000+) 4:14 – The Reality of Movie Budgets: Why the Music Department Gets Squeezed 8:30 – How TwoOhSix Started: Turning an Online Course Connection into a Business Partnership 11:05 – First Steps for Independent Artists: Active Research & Listening 17:56 – Essential Tech Assets: Metadata, Instrumentals, Clean Cuts, and AI Rules 20:31 – Why You Need a Sync Agency (And Why Supervisors Won't Deal with Artists Directly) 22:15 – Understanding Briefs and Avoiding the "One Strike Against You" Pitfall 24:23 – What is "One-Stop"? Split Sheets, PROs, and Easy-Clear Contracts 28:11 – How to Network in Sync: Guilds, Events (FOGS, Honeypot, SCL), and City Chapters 36:50 – Character Over Talent: Being a Good Human in a "Relationship Game" Industry 38:58 – Behind the Scenes of a Placement: Quote Requests & "Pitch It and Forget It" 43:34 – Pitching to Agency 206: The Facebook Group Vetting Process 45:46 – Writing for Sync: Authenticity vs. Chasing Trends 53:35 – Treating Music as a Long-Term Asset: Reading Deadline & Keeping the Faith 56:52 – Outro: Where to Find Chelsea Coy & TwoOhSix Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew

What Taylor Swift Taught This Musician On The Voice: The Will Breman Interview

In this episode, we sit down with Will Breman, a Season 17 contestant on The Voice and a powerhouse on the California Central Coast music scene. Will shares behind-the-scenes stories of working with John Legend, Usher, and Taylor Swift (and the intimidation of her platform heels). We dive deep into the "nerdy" side of the music business, including how Will used Python and web scraping to build a sustainable gigging circuit. He also opens up about being on the autism spectrum, the emotional story behind his hit song "Butterflies," and what it’s like to realize you’re opening for Willie Nelson while Paul McCartney watches from the crowd. What's The Key? is a podcast for musicians, powered by your peers who've unlocked some of the doors. Connect with Will Breman: https://www.instagram.com/willbremanmusic/ https://linktr.ee/willbremanmusic Follow on Instagram: https://www.instagram.com/whats_the_key/ Follow on TikTok: https://www.tiktok.com/@whats_the_key Connect with host Broadway B: https://linktr.ee/thebroadwayb Subscribe to our newsletter: https://mailchi.mp/bccf21e9112a/joinbroadwayscrew