Trade Secrets: From the Ground Up | Stories of Operators Who've Seen it All

70 Years and Still Rebuilding | Genz-Ryan

57 min · 21. touko 2026
jakson 70 Years and Still Rebuilding | Genz-Ryan kansikuva

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Jon Ryan of Genz-Ryan, took over his family's HVAC, plumbing, and electrical business fresh out of college. He would spend the next two decades rebuilding it from scratch. Twice. In this episode, he shares what it really takes to survive a housing crash, ditch your dad's business model, and come out the other side stronger.

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jakson From Two-Way Radios to AI Agents | Golden Rule kansikuva

From Two-Way Radios to AI Agents | Golden Rule

Tyson Chen sits down with Mark Paup, President of Golden Rule Plumbing, Heating, Cooling & Electrical to trace one of the most compelling origin stories in the trades. Mark bought a struggling Iowa plumbing company for $120K at 24 years old with no real plan and nearly lost everything in the first six months. He shares how early financial discipline, a timely pivot away from new construction before 2008, and a commitment to building systems over just building revenue helped him weather every downturn since. Now running a $40M operation with locations in Des Moines, Salt Lake City, and Omaha, Mark opens up about expanding into new markets, why he sees AI as the biggest opportunity in the trades right now, and how he is getting his entire team on board.

18. kesä 202654 min