The Birth of The Combat Lab - Jordan Part 1

Michael McGough - Council Estate to $300k p/a Elite Seller

Some people start the game with every advantage. Michael didn't. Growing up on a council estate in the north of England, he had no industry connections, no safety net, and no blueprint - just £5,000 in his pocket a flight ticket to Australia and a backpack on his back. Today, he sits comfortably in the top 1% of sales performers globally. In this episode, Michael pulls back the curtain on exactly how he got there - and more importantly, what the rest of us can take from his playbook. This is a masterclass in turning adversity into advantage - from learning to build a successful network pipeline that never runs dry, closing deals under pressure and cultivating the mindset that separates the top 1% from everyone else. Whether you're just starting out or already in the world of business and looking to break through to the next level, this episode is essential listening. Michael's journey is proof that the right habits, the right mindset, and relentless self-belief can take you anywhere. Thank you for Joining us Michael.

Igg Takes on NYC

24 years old. New York. Leading a BD team. Igg Trevers didn't second guess himself, he just went for it. This episode is packed with real lessons on mindset, high commercial performance, and what it takes to step up early to deliver big numbers. We also explore how Go to Market strategy shifts when you're navigating the US market & Australia vs. the UK. Massive thanks to Igg for being such an incredible guest on Traits of Winners. 🏆

The Birth of The Combat Lab - Jordan Part 1

What does it take to build something that's never been done before? Jordan didn't just open a gym - he built a movement. Most people talk about transformation. Jordan lives it. In this unmissable two-part conversation, we sit down with Jordan, martial arts coach, gym founder, and the creative force behind one of the most exciting new brands in combat sports, to find out what it really takes to go from struggling through life's hardest moments to building something that impacts an entire community. Jordan opens up about his raw, honest journey into martial arts, how he turned personal battles into fuel, and why authentic coaching, not cookie-cutter programs, is what actually changes lives. As the founder of The Combat Lab in Weymouth, he's not just running a gym. He's building a culture and a movement. And that's just part-one. In part-two, Jordan unveils his wider mission: Coastal Combat Fest, a never-been-done-before fusion of music festival and live fighting show that's set to redefine how the world experiences combat sports. What an incredible journey to document for the first episode of the Traits of Winners Podcast. Thank you Jordan, we look forward to hearing more from you soon.