Unearthed: The people changing Australian agriculture

Cow collars and meatshakes

25 min · 3. touko 2026
jakson Cow collars and meatshakes kansikuva

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evokeAg special: Just Meat protein in powder form and Halter, the collar for cows In the first of a series of special episodes unearthing the stars of the AgriFutures evokeAg conference, we meet the innovators behind two new livestock technologies which are attracting investors and customers around the world. Ellie Whelan has collaborated with CSIRO in developing the Just Meat protein powder, and Andrew Fraser is leading Halter’s global expansion, but both have had to overcome unexpected challenges in bringing their brilliant ideas to market.

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