Ep 4: Working Backwards with Tim Duggan and the 3-day Work Week

Ep 4: Working Backwards with Tim Duggan and the 3-day Work Week

"20,000 followers, who cares?”  If you're chasing vanity metrics instead of real customers, you're just talking to a digital brick wall. In our latest episode, host Anaita Sarkar sits down with media pioneer and author Tim Duggan [https://timduggan.com.au/] to talk about why you should aim for 100 true fans over thousands of inactive followers. We also welcome the founders of Needle Calm [https://needlecalm.com.au/] to chat about how they can hyper-target their true audience for their pain-blocking medical adhesive pad. Want the cheat sheet? Remember these 4 growth tips:  1️⃣ Focus on 100 real humans who love your brand instead of empty numbers. 2️⃣ Use "How" questions to invite empathy during team conflicts. 3️⃣ Figure out exactly where your target market physically and digitally congregates. 4️⃣ Master the art of asking for the share to unlock powerful organic word-of-mouth Chapters: (00:00:20) Meet Tim Duggan: Shaping a generation of media and dealing with the 30 things that failed (00:02:05) Admin headaches? Sell your business (00:04:22) Reclaiming your calendar: How to run the 3-day workweek (00:10:17) Reality Check: Why buying fake followers backfires… spectacularly (00:14:49) Reality Check: Rubbery boundaries in a flexible workplace (00:23:16) Meet NeedleCalm, turning an emergency nursing needle accident into an innovative business (00:31:07) The Growth Hotline: How to choose which shiny object to focus on Vodafone Business helps Australian businesses connect, grow, and get things done — so you can focus on the wins, the lessons, and the messy, exciting journey in between. Learn more: ⁠https://www.vodafone.com.au/business⁠ [https://www.vodafone.com.au/business] | @vodafonebusinessaus

Ep 3: LVLY's Hannah Spilva: Fix This Or Lose Customers - How To Win Same-Day Delivery

Hannah Spilva, founder of the household gifting brand ⁠LVLY⁠ [https://www.lvly.com.au/] and premium home hair colour brand ⁠DONE⁠ [https://www.donehair.co/], pulls back the curtain on what it really takes to build an e-commerce giant from a kitchen table. She sits down with Anaita Sarkar to share how she cracked the code on same-day delivery and built the confidence to set healthy boundaries with clients.  Plus, Betha Giorgi, founder of ⁠Little Bay Beauty⁠ [https://littlebaybeauty.com.au/], steps into The Growth Hotline to get advice on building a community and finding the exact right customers for her natural skincare brand. Featuring: * Hannah Spilva, Founder of ⁠DONE⁠⁠ [https://www.donehair.co/] and Co-Founder of⁠ LVLY⁠ [https://www.lvly.com.au/] — revolutionary same-day flower and gift delivery * Betha Giorgi, Founder of⁠ Little Bay Beauty⁠ [https://littlebaybeauty.com.au/] — simple, kind, and accessible natural skincare formula * Hosted by Anaita Sarkar — author of How to Sell Anything Online, Founder of⁠ Hero Packaging⁠ [https://heropackaging.com.au/] and Co-Founder of ⁠Staje⁠ [https://staje.co/] Key takeaways: Tip #1 — Build a sense of community by partnering with other like-minded brands. Tip #2 — Map out and tap into micro-communities to narrow and target ads better. Tip #3 — Embrace gifting in the early phases of business to build advocates of your brand. Tip #4 — Be generous with samples of your product as your marketing currency. Chapters: * (00:00:29) Meet Hannah Spilva: revolutionising the gifting industry with LVLY and venturing into haircare with DONE * (00:01:30) Reality Check: Why being transparent about the bad stuff matters * (00:03:32) LVLY origin story: how two advertising executives accidentally started a massive logistics business * (00:08:19) Mastering the emotional side of a brand and turning products into a visceral experience * (00:09:45) Spotting the "good, better, best" market gap to create DONE * (00:13:37) Reality Check: navigating Christmas shipping disasters and turning errors into brand advocates * (00:19:28) The golden rule of onboarding casual staff: driving execution through purpose and "the why" * (00:21:07) Reality Check: stage 5 clinger clients, boundary setting, and how to successfully break up with a client * (00:25:45) Meet Betha Giorgi from Little Bay Beauty: transitioning from corporate to natural pregnancy skincare Vodafone Business helps Australian businesses connect, grow, and get things done — so you can focus on the wins, the lessons, and the messy, exciting journey in between. Learn more: ⁠https://www.vodafone.com.au/business⁠ [https://www.vodafone.com.au/business] | @vodafonebusinessaus

Ep 2: Finder's Jeremy Cabral: From Redundancy to Rubber

Jeremy Cabral [https://www.jeremycabral.com/], co-founder of Finder [https://www.finder.com.au/?futm_medium=cpc&futm_source=google&futm_campaign=183513080~12071138480&futm_term=finder~e~g~kwd-36367991&futm_content=~~Cj0KCQjw2YDQBhD_ARIsAE1qeSc44GKNLM_OrZxFGJLJWGarQ0LHlir6qS6PybvjXQh-OXorXghX-PYaAsssEALw_wcB&gad_source=1&gad_campaignid=183513080&gbraid=0AAAAADtMLBxlOiE5Bllh1sib6Kn1XeopQ&gclid=Cj0KCQjw2YDQBhD_ARIsAE1qeSc44GKNLM_OrZxFGJLJWGarQ0LHlir6qS6PybvjXQh-OXorXghX-PYaAsssEALw_wcB], shares how to raise prices without losing your best customers, bootstrapping to $100M revenue, and the four steps to viral social media content. We also talk to Lindsay Adam, founder of Winnie Parkes [https://winnieparkes.com.au/], on how she turned a redundancy while on maternity leave into a thriving natural rubber teething brand. Featuring * * Anaita Sarkar, Founder of Sell Anything Online [https://www.instagram.com/sellanythingonline/], Hero Packaging [https://heropackaging.com.au/] and Co-Founder of Staje [https://staje.co/?tw_source=google&tw_adid=806408656509&tw_campaign=23783861987&tw_kwdid=kwd-2479361099439&gad_source=1&gad_campaignid=23783861987&gbraid=0AAAABDANpif_RtOkFMIRUihayhDs8FJJs&gclid=Cj0KCQjw2YDQBhD_ARIsAE1qeSeeSv0j3OsBDUjOUP2q0mWhnPao3ansM8UuJGTtT0hdgMMlhphEnZgaAg0VEALw_wcB] * * Jeremy Cabral, Co-Founder of Finder [https://www.finder.com.au/?futm_medium=cpc&futm_source=google&futm_campaign=183513080~12071138480&futm_term=finder~e~g~kwd-36367991&futm_content=~~Cj0KCQjw2YDQBhD_ARIsAE1qeSc44GKNLM_OrZxFGJLJWGarQ0LHlir6qS6PybvjXQh-OXorXghX-PYaAsssEALw_wcB&gad_source=1&gad_campaignid=183513080&gbraid=0AAAAADtMLBxlOiE5Bllh1sib6Kn1XeopQ&gclid=Cj0KCQjw2YDQBhD_ARIsAE1qeSc44GKNLM_OrZxFGJLJWGarQ0LHlir6qS6PybvjXQh-OXorXghX-PYaAsssEALw_wcB] and growth advisor  * * Lindsay Adam, Founder of Winnie Parkes, [https://winnieparkes.com.au/] Australian-made natural rubber teething brand Key takeaways from our experts  1. Show the problem you solve clearly with comparisons, such as “us vs them” 2. Create one standout viral piece of content that carries your brand 3. Demo your product (even faceless content can outperform polished ads) 4. Leverage micro-influencers to build authentic reach at scale Chapters * (00:00:37) Meet Jeremy Cabral: the Finder origin story and scaling to $100M+ revenue  * (00:11:44) Raising prices without losing customers  * (00:14:30) Viral content and showing the proof: what actually drives sales  * (00:15:17) Redundancy to revenue: Lindsay Adam’s journey building Winnie Parkes  * (00:19:07) How listening to customers shapes everything  * (00:22:04) Social media that actually converts ⁠Vodafone Business⁠ helps Australian businesses connect, grow, and get things done  — so you can focus on the wins, the lessons, and the messy, exciting journey in between.  Learn more: ⁠⁠vodafone.com.au/business⁠⁠ [https://www.vodafone.com.au/business?srsltid=AfmBOop11lfVybqm0Nl92GMDzd5KRf_EAuQOgtVjEViZo6FB4rdhiouD]  | ⁠@vodafonebusinessaus [https://www.instagram.com/vodafonebusinessaus]

Ep 1: Budgy Smuggler: Why Being Remarkable Beats Being Better

In the first episode of Unfinished Business, Anaita Sarkar sits down with Chief Smuggler Adam Linforth of Budgy Smuggler⁠ [https://budgysmuggler.com.au/] on how a cheeky side hustle turned into an iconic Aussie brand, and 20 years of “freeing the thighs of the world". We also unpack real listener confessions, and welcome Copper Culture [https://copperculture.com.au/] to The Growth Hotline to discuss how to scale drinkware manufacturing without losing quality. Featuring Adam Linforth, Founder of iconic Aussie swimwear Budgy Smuggler [https://budgysmuggler.com.au/] Shawn Singh, Founder of premium copper drinkware Copper Culture [https://copperculture.com.au/]  Anaita Sarkar, author of How to Sell Anything Online [https://www.amazon.com.au/How-Sell-Anything-Online-Marketing/dp/139427081X/ref=asc_df_139427081X?mcid=4731060a181d375f97eab65a5aa11210&tag=googleshopdsk-22&linkCode=df0&hvadid=712259705004&hvpos=&hvnetw=g&hvrand=6843455463768015190&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9071856&hvtargid=pla-2302567975919&psc=1&hvocijid=6843455463768015190-139427081X-&hvexpln=0&gad_source=1], Co-Founder of Hero Packaging [https://heropackaging.com.au/] and Staje [https://staje.co/en-au/collections/all?srsltid=AfmBOorFLggXk_9HB9IH1qDty6MBtdOAVWhwh8usXp-zL1LcoyMgdFXU]   * (00:00:00 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ]) Welcome to Unfinished Business * (00:00:40 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=65s]) Meet Anaita Sarkar (Hero Packaging, Sell Anything Online, Staje) * (00:01:55 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=132s]) Meet Adam Linforth: the story of how Budgy Smuggler went from a side hustle to an Aussie icon * (00:05:00 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=302s]) The power of being remarkable * (00:11:50 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=1050s]) Reality Check: turning a photoshoot disaster into a PR opportunity; manage difficult conversations when working with family * (00:20:23 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=1680s]) Meet Shawn from Copper Culture: from fintech to copper water bottles * (00:24:23 [https://www.youtube.com/watch?v=_Pb6-Hz8nBQ&t=1490s]) The Growth Hotline: how to scale manufacturing without breaking quality: partnerships, automation & machinery and diversifying suppliers Vodafone Business [%E2%81%A0https://www.vodafone.com.au/business] helps Australian businesses connect, grow, and get things done  — so you can focus on the wins, the lessons, and the messy, exciting journey in between.  Learn more: ⁠vodafone.com.au/business⁠ [https://www.vodafone.com.au/business?srsltid=AfmBOop11lfVybqm0Nl92GMDzd5KRf_EAuQOgtVjEViZo6FB4rdhiouD]  | @vodafonebusinessaus [https://www.instagram.com/vodafonebusinessaus]

Welcome to Unfinished Business

The honest podcast about growing a business in Australia. Hosted by Anaita Sarkar, Unfinished Business by Vodafone Business brings together established founders and emerging entrepreneurs to share the reality behind building a business — the scrappy wins, tough lessons, and the “oh no” moments that never make it to LinkedIn. Tune in every month for key insights from those who have done it before. Because there’s always some unfinished business.