Upper Cervical Marketing Podcast

UCM 306: How to Run a Great Weekly Team Meeting for Your UC Practice

27 min · Eilen
jakson UCM 306: How to Run a Great Weekly Team Meeting for Your UC Practice kansikuva

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This episode explains how upper cervical chiropractic practices can dramatically improve team alignment, accountability, and practice growth by implementing a structured weekly team meeting. Dr. Bill Davis introduces an adapted version of the Level 10 Meeting framework from Traction by Gino Wickman, emphasizing that consistent, well-organized meetings prevent recurring problems, improve communication, and keep the entire team focused on shared goals. He walks listeners through each section of the meeting—from celebrating wins and reviewing key performance metrics to tracking quarterly priorities, discussing patient and team updates, solving operational issues using the IDS (Identify, Discuss, Solve) method, and assigning clear action items. Throughout the episode, he stresses that effective meetings should be concise, action-oriented, and held every week, serving as the operational engine that keeps an upper cervical practice running efficiently and delivering exceptional patient care.

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jakson UCM 306: How to Run a Great Weekly Team Meeting for Your UC Practice kansikuva

UCM 306: How to Run a Great Weekly Team Meeting for Your UC Practice

This episode explains how upper cervical chiropractic practices can dramatically improve team alignment, accountability, and practice growth by implementing a structured weekly team meeting. Dr. Bill Davis introduces an adapted version of the Level 10 Meeting framework from Traction by Gino Wickman, emphasizing that consistent, well-organized meetings prevent recurring problems, improve communication, and keep the entire team focused on shared goals. He walks listeners through each section of the meeting—from celebrating wins and reviewing key performance metrics to tracking quarterly priorities, discussing patient and team updates, solving operational issues using the IDS (Identify, Discuss, Solve) method, and assigning clear action items. Throughout the episode, he stresses that effective meetings should be concise, action-oriented, and held every week, serving as the operational engine that keeps an upper cervical practice running efficiently and delivering exceptional patient care.

Eilen27 min
jakson UCM 305: How To Keep Track of the Metrics That Matter for Your Practice kansikuva

UCM 305: How To Keep Track of the Metrics That Matter for Your Practice

In this episode of the UCM Podcast, Dr. Bill Davis explains why tracking the right metrics is essential for building a successful and sustainable upper cervical practice. He emphasizes that many practices either track too many numbers or none at all, leading to poor decision-making and missed growth opportunities. Dr. Davis introduces the concept of a simple, focused practice growth scorecard that highlights the key performance indicators (KPIs) that truly matter. He breaks down the difference between leading indicators (activities that predict future results) and lagging indicators (outcomes that have already occurred), showing how doctors can use both to identify problems early, improve patient retention, increase profitability, and make data-driven decisions. The episode provides a practical framework for monitoring new patient acquisition, patient retention, financial performance, referrals, and profitability, while encouraging practice owners to review these metrics consistently with their teams to drive long-term growth.

6. heinä 202623 min
jakson UCM 304: How a Guide and a Path has Helped Dr. Jean-Pierre 5X His Practice kansikuva

UCM 304: How a Guide and a Path has Helped Dr. Jean-Pierre 5X His Practice

In this inspiring episode of the UCM Podcast, host Bill Davis interviews Dr. Gregory Jean-Pierre, who shares his journey from a struggling solo practitioner facing financial uncertainty and inconsistent growth to building a thriving upper cervical practice. Despite years of clinical experience, he found himself stuck in a cycle of fluctuating results and limited business systems. The turning point came when he began working with UCM Practice Growth Systems, where coaching, accountability, mindset development, strategic marketing, performance tracking, and mission-driven leadership provided the structure he had been missing. Dr. Jean-Pierre credits UCM's guidance and support for helping him grow from approximately $90,000 in annual collections to nearly $400,000 and putting him on track for a $500,000 year. Throughout the episode, he emphasizes that success comes not from changing clinical care, but from implementing proven systems, maintaining consistency, focusing on patient success stories, and having the right coaching and accountability to stay on track.

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UCM 303: From Solo Doctor to Multi-Generational Practice: Dr. Jeff Zehr's Journey

In this episode of the UCM Podcast, Dr. Jeff Zehr shares the lessons he's learned from building and sustaining a successful upper cervical chiropractic practice for more than two decades. From hiring the right associate and creating compensation structures that eliminate internal competition, to developing a deeply loyal team culture and preparing for his son to join the practice, Dr. Zehr offers a candid look into what truly creates long-term stability and growth in chiropractic. The conversation also dives into the increasing importance of video marketing, patient education, and understanding practice metrics in today's digital landscape. This episode is packed with practical wisdom for chiropractors who want to grow a thriving, purpose-driven practice while building a lasting legacy.

22. kesä 202628 min
jakson UCM 302: How Much Should You Charge for Upper Cervical Care? kansikuva

UCM 302: How Much Should You Charge for Upper Cervical Care?

In this episode of the UCM Podcast, Dr. Bill Davis dives into one of the most important and often uncomfortable topics for upper cervical doctors: pricing. More than simply deciding what to charge, this conversation explores how pricing reflects confidence, positioning, specialization, and the overall value of upper cervical care. Dr. Davis explains why many chiropractors undercharge out of fear, how low pricing can lead to burnout and practice instability, and why upper cervical specialists should position themselves at the top of the chiropractic market. He also breaks down practical pricing benchmarks, the importance of care plans, and how proper pricing ultimately improves patient outcomes, team culture, and long-term practice growth.

15. kesä 202625 min