Voice of Business Podcast by the Chamber of Commerce Hawaii

Episode #116: The Power of Direct Mail with Aaron MacDaniel of Valpak of Hawaii

18 min · 4. kesä 2026
jakson Episode #116: The Power of Direct Mail with Aaron MacDaniel of Valpak of Hawaii kansikuva

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Direct mail still has a lot of staying power. In our latest episode of the Voice of Business podcast, presented by ALTRES [https://www.altres.com/], we sit down with Aaron MacDaniel, Owner of Valpak of Hawaii [https://www.valpak.com/local/honolulu-hi], to explore how targeted direct mail (paired with the right data) can cut through digital noise and deliver real ROI for local businesses. Aaron shares what too many businesses get wrong with mail campaigns, how to know when to combine mail with digital, and why the iconic Blue Envelope is still opening doors across Oahu.  As the “Voice of Business” in Hawaii, the Chamber of Commerce Hawaii is a statewide, non-profit organization whose mission is to serve as the advocate for business in Hawaii. Learn more online at cochawaii.org [https://www.cochawaii.org/], and follow us on Instagram [https://www.instagram.com/cochawaii/], Facebook [https://www.facebook.com/ChamberOfCommerceHawaii/]and LinkedIn [https://www.linkedin.com/company/the-chamber-of-commerce-of-hawaii/].  The Voice of Business podcast is sponsored by ALTRES [https://www.altres.com/].

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Direct mail still has a lot of staying power. In our latest episode of the Voice of Business podcast, presented by ALTRES [https://www.altres.com/], we sit down with Aaron MacDaniel, Owner of Valpak of Hawaii [https://www.valpak.com/local/honolulu-hi], to explore how targeted direct mail (paired with the right data) can cut through digital noise and deliver real ROI for local businesses. Aaron shares what too many businesses get wrong with mail campaigns, how to know when to combine mail with digital, and why the iconic Blue Envelope is still opening doors across Oahu.  As the “Voice of Business” in Hawaii, the Chamber of Commerce Hawaii is a statewide, non-profit organization whose mission is to serve as the advocate for business in Hawaii. Learn more online at cochawaii.org [https://www.cochawaii.org/], and follow us on Instagram [https://www.instagram.com/cochawaii/], Facebook [https://www.facebook.com/ChamberOfCommerceHawaii/]and LinkedIn [https://www.linkedin.com/company/the-chamber-of-commerce-of-hawaii/].  The Voice of Business podcast is sponsored by ALTRES [https://www.altres.com/].

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