Work, Measured
Ryan Spillane, former Chief Commercial Officer at Techstars and one of the early leaders behind HubSpot's enterprise sales motion, shares why the first CRO hire is one of the most important decisions a founder will make. We explore the commercial archetypes that fit each stage of growth, the common mistakes founders make as they transition from selling themselves to building a sales organization, and how AI is reshaping product feedback loops, forcing startups to balance pattern recognition with the speed of modern product development.
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