Brand with Backbone: Why Emotional Connection Drives Loyalty

Brand with Backbone: Why Emotional Connection Drives Loyalty

What makes a brand unforgettable? Conviction. Warren Kornblum explores how standing for something meaningful sparks emotional connection, earns belief, and subtly shapes culture. Learn why values must be lived, not stated, and how great brands evolve their voice without losing their core. But conviction alone isn’t enough—trust is built by consistently delivering on your promises. At its best, a brand creates genuine human connection, turning transactions into relationships that endure. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

The Shattering Within: Facing the Man in the Mirror to Finally Come Home

Men are suffering—often in silence and alone. The cost is devastating. What happens when a man can no longer outrun himself? Every 13 minutes, a man takes his own life by suicide. For many men, midlife isn’t a crisis—it’s a reckoning. A shattering of identity, expectations, and the quiet loneliness of performing a life that no longer feels true. In a world that still discourages emotional honesty, Dr. Baruch HaLevi offers something rare: a path back to self through six questions. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

The Anti-Freedom Truth: Why Constraints Spark Breakthroughs

If you hate rules, this episode might challenge everything you believe about innovation. Rules get blamed for everything—slow progress, lack of innovation, stuck teams. But what if they’re not the problem? In this provocative episode, Sheri Jacobs reveals how boundaries, when used intentionally, become the catalyst for clarity, creativity, and real progress. The breakthrough you want may be hiding inside the structure you resist. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

From Sunday Dread to Workforce Devotion: Turning Culture into Your Competitive Advantage

Every Sunday night millions of workers feel it--the piercing dread as the weekend fades away. Yep, it’s the “Sunday Scaries” as your team braces for what they must endure in the upcoming work week. But what if learning what is driving that tension and effectively responding is actually your greatest leadership opportunity? Join Mary Baird as we unpack how trust, intentional design, and a compelling employee experience can unlock higher performance, deeper commitment, and lasting loyalty. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].

Degrees Aren’t Enough: Why Graduates Still Aren’t Job-Ready

Today’s graduates are doing everything “right”—earning degrees, building credentials—yet many still struggle to land their first job. Meanwhile, employers are searching for talent that can contribute from day one. So what’s missing? Alexandra Levit explores the widening gap between what schools teach and what workplaces demand. She makes the case for work-based learning as a critical bridge. It’s time to rethink how we prepare people for work—and what “ready” really means. Working on Purpose is broadcast live Tuesdays at 6PM ET and Music on W4CY Radio (www.w4cy.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.w4cy.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=b6rauPY_VIZU1vlCGRtOx-1qk54yAqJZlATk0fEEZaY&e=]) part of Talk 4 Radio (www.talk4radio.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4radio.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=kfnPLKoMa6NLXakP7s0ZtEbYtQqcNE9_9360pXti1dU&e=]) on the Talk 4 Media Network (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]). Working on Purpose is viewed on Talk 4 TV (www.talk4tv.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4tv.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=4H9THsdhrfCUnImyLmsg9bXAYS8D1-Irb4A2g03pYgE&e=]). Working on Purpose Podcast is also available on Talk 4 Media (www.talk4media.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4media.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=qV4gZfRYgGoBD-zruDg55Rt9h5kRkmLXQNY8M8Ep29s&e=]), Talk 4 Podcasting (www.talk4podcasting.com [https://urldefense.proofpoint.com/v2/url?u=http-3A__www.talk4podcasting.com&d=DwMFaQ&c=BSDicqBQBDjDI9RkVyTcHQ&r=uWCfroI8yhBYdmfU3V980uXFax9-5HwF09v59Wv8CbM&m=HzstcCRybMFoIRSAlzUg5NYgQlsMQMSX31P6w6DcewDEhbGRijbmusHINGCO4wiJ&s=EuaHzIg9W5dFmp-W7Dp0D36nZEyszXpjGHERMUvoQ8M&e=]), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets. Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support [https://www.spreaker.com/podcast/working-on-purpose--2643411/support?utm_source=rss&utm_medium=rss&utm_campaign=rss].