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We discuss Holly’s transition into a CEO role whilst acquiring Hera, the inception of their rewear programme, the commercial reality of recycle concepts for D2C brands, the importance of consumer experience when it comes to these programmes, why they decided to build instead of buy a recycle platform, the logistical considerations of rewear and why it can be both a retention and acquisition strategy. …………. 📧 Your Basket Is Empty newsletter here [https://yourbasketisempty.com/] 💻 Your Basket Is Empty consulting here [https://yourbasketisempty.com/pages/consulting] ⚡️ Checkout our sponsor, Centra, here [https://www.swap-commerce.com/?utm_source=podcast&utm_medium=ybie] Enjoy ✌️

We discuss his transition from car salesman and DJ to the world of D2C, why unlearning can be an advantage in a commerce world that is changing so fast, the new D2C playbook built on scaling profitably, the realities and challenges of new international markets and how to win at opinion leader marketing. …………. 📧 Your Basket Is Empty newsletter here [https://yourbasketisempty.com/] 💻 Your Basket Is Empty consulting here [https://yourbasketisempty.com/pages/consulting] ⚡️ Checkout our sponsor, Centra, here [https://www.swap-commerce.com/?utm_source=podcast&utm_medium=ybie] Enjoy ✌️

We discuss the skill set solutions people need, the ideal tech stack evaluation process, what tech companies can do to help their chances during a discovery process, the power of flex in a project, how brands can best prepare for a discovery and why perfection should not be the enemy of good. …………. 📧 Your Basket Is Empty newsletter here [https://yourbasketisempty.com/] 💻 Your Basket Is Empty consulting here [https://yourbasketisempty.com/pages/consulting] ⚡️ Checkout our sponsor, Centra, here [https://www.swap-commerce.com/?utm_source=podcast&utm_medium=ybie] Enjoy ✌️

We discuss why post purchases experiences are generally poor, the impact Amazon has had on consumer expectation, what it’s like to build a modern B2B SaaS roadmap, why eCommerce operating systems are important, taking incumbents like Global E and the power of a cool B2B brand. …………. 📧 Your Basket Is Empty newsletter here [https://yourbasketisempty.com/] 💻 Your Basket Is Empty consulting here [https://yourbasketisempty.com/pages/consulting] ⚡️ Checkout our sponsor, Swap, here [https://www.swap-commerce.com/?utm_source=podcast&utm_medium=ybie] Enjoy ✌️

We discuss why Luna Daily started as an omnichannel brand, the advantages and realities of working with retail partners like Sephora, the playbook for successful retail partner selection, the key ingredients and people one needs to scale a B2B operation, and why why more brands should embrace Amazon. …………. 📧 Your Basket Is Empty newsletter here [https://yourbasketisempty.com/] 💻 Your Basket Is Empty consulting here [https://yourbasketisempty.com/pages/consulting] ⚡️ Checkout our sponsor, SparkLayer, here [/d52ddd02152b44239714a68fbc65babe?pvs=25]. Enjoy ✌️